The Print Power Strategy

 

The Print Power organisation consists of two brands: Print Power, the Effectiveness Campaign, and Two Sides, the Sustainability Initiative. Materials and support for both brands is provided by Print Power’s Central Office and each Country Manager is free to use either or both campaigns based on what’s appropriate for their local market.
Print Power’s central strategy is based on the creation and delivery of communications material that supports the two brands. For the Effectiveness Campaign, this includes:

• Advertisements
• Website
• Online banners
• Social media
• Fulfilment brochure
• Direct mail

 

 

 

For Two Sides, the Sustainability Initiative, this includes:

• Advertisements
• Website
• Direct mail
• Newsletter
• Myths & Facts brochure
• PR
• Events
• Active campaigning

Centrally produced materials bring a certain level of harmonisation across Europe, while providing a number of cost and creative benefits. However, Country Managers are also free to use locally produced material and events to broaden awareness of the two campaigns. Some of these materials have even been used in other countries with equal success. www.twosides.info