What we aim to achieve

Our ambition is to promote print media as an essential component of the multimedia mix, ensuring that print maximises its share of marketing expenditure in this rapidly developing media landscape.

We regard each of the six major print formats as equally important components of an effective campaign. Whether it’s magazine or newspaper advertising, direct mail, door drop, catalogues or customer magazines, each format has its own distinct set of qualities, as well as an ability to integrate with other channels. Our approach is based on presenting research and facts through advertising and marketing campaigns, convincing the brand owner and media and advertising professional of the true value of print. In this way, we aim to realise the potential of print media as an effective, results-driven communication channel.