Submitted by: Jess Taylor 19/07/2016
For this year’s Pride celebration, Skittles went temporarily colourless to celebrate this year’s London Pride. The brand’s very popular and well-known slogan “Taste the Rainbow,” has been the product’s long standing catch phrase emphasizing the variety of colours their candy comes in. Playing on this theme, Skittles decided to create an all new design consisting of completely white packaging rather than their very colourful previous packaging. Skittles gained a lot of attention and praise for this creative idea in support of Pride.