THINK DIRECT MAIL IS DEAD?
When you think about it and look beyond the latest buzzwords, fads and theories, truly effective marketing comes down to engagement. Doesn’t it?
Not just the momentary glimpse of a passing click, but deeper, longer, actionable engagement: engagement you can attribute directly to a financial outcome.
In today’s world of big data, micro-moments, social and programmatic, one channel delivers deeper and longer engagement on a grand scale.
It integrates with other media. Drives attributable action. Is retained and referred back to – often for weeks on end. It’s even liked and valued by consumers.
It is direct mail. A vibrant, hugely effective and wildly creative channel that’s worth £1.8bn every year.
For the latest Royal Mail MarketReach research and reports showing how consumers engage with brands through direct mail, just get in touch!
In the meantime, challenge your thinking about what Direct Mail can do for your marketing.