Submitted by: Helen Hall 25/09/2015
Following the launch of Sky Atlantic, BSkyB was looking to engage with existing customers to promote awareness of the channel, and attract new subscribers
They worked with the client to develop a model to pinpoint households with high propensity to purchase or upgrade Sky services. Used to complement a TV campaign, the bespoke doordrop creative used a QR code to allow the audience to view a showreel and fully engage with the brand.
The QR code generated over 3,500 unique views of the show reel over a 6-week period, with an average dwell time of 3 minutes – achieving the same level of engagement as Pay-Per-Click at less than 10% of the set-up costs.
Case Study kindly supplied by: