Submitted by: Print Power 12/01/2013
The report, Transforming Print Media, Managing the Short Term While Restructuring for the Future, is a roadmap for newspaper and magazine publishers
It starts of by denying that the newspaper and magazine publishing business is dying. In most countries, print media companies continue to have commanding brands and strong consumer relationships. However there is no question that demographic evolution, technological revolution and changing preferences for how people consume media have made deep inroads into circulation and advertising.
The report refers to various newspapers changing their pricing based upon the finding that consumers perceive greater value in the newsprint product than the amount is was costing them. Digital can also be a source of revenues although cultural differences determine the willingness to pay for digital services, these range from $3 (US) to $20 (Italy).
Click here for the full report.