Submitted by: Jess Taylor 17/01/2017
The marketing company for Brand USA, created a series of print travel supplements to be distributed with UK newspapers. This was to show readers of ‘The Times’ and ‘The Sunday Times’ that there is so much more to America than they realise.
The exclusive travel supplements explored the culture and the ‘hidden’ Southern states of America. Alongside the printed copy the guides were replicated on tablets and on a bespoke online site. This mixed media campaign gave readers a tactile insight whilst the videos offered a glimpse into the exotic and diverse lifestyle.
We served 2 million online impressions