Submitted by: Elizabeth Tindall 16/12/2016
Rock in Rio – the world’s largest music and entertainment festival - was planned to be better than ever in 2013. To celebrate it, Coca-Cola Zero Brazil launched a range of special edition of cans featuring the most popular music styles from the festival. Coca-Cola wanted to promote the launch of the limited edition cans and generate a buzz amongst music fans.
Using just cardboard and a bit of physics, Coca-Cola cleverly created a unique experience that celebrities were sure to talk about.
Coca-Cola knew that nothing beats an amplifier when it comes to making noise. So they created a unique VIP kit that worked as an amplifier, and sent it to the most influential Brazilian celebrities - turning them into amplifiers of their message.
Inside was a full set of the limited edition musical cans. Celebrities were invited to scan the cans with a mobile app to launch the playlists from bands playing at the festival. When they inserted their phones into the kit it acted like a passive acoustic amplifier, playing the songs at full blast with no cables or electricity; just the user’s smartphone's speakers.
Coca-Cola’s unique amplifier boosted sales.