Completely London Magazine increases its print run by 50%

 

Submitted by: Shareena Patel 02/02/2016

completelylondonmagazine

Background

Estate agents don't immediately spring to mind when it comes to print creativity, but the London based Kinleigh, Folkard & Hayward have turned the theory on its head with their Completely London Magazine.

The Case Study

The quarterly print title aims to showcase the company as the leading expert in citywide property matters and experts in the capital, its people and places. Each issue begins with a theme - previous themes have included 'Secrets', 'Rebels' and 'Power' - and expands on that theme using travel guides, celebrity interviews and opinion pieces from the capital's leading writers.

Results

The style has cleary worked:

  • Since its launch in 2009, the print run has increased by 50%
  • A reader survey found that 98% read more than half the magazine
  • More than one in three searched for KFH-listed properties after reading an issue


 

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