Direct Mail Produces 7 Times More Responses

Submitted by: Tandy Wakeford 13/08/2015

International surveys conducted in 2015 for the Direct Marketing Association reveal that direct mail provokes 7 times more responses than all other channels put together and produces the best ROI, in line with social media.

The study also found that 44% of respondents utilise 3 or more marketing channels per campaign and 82% say their direct mail usage is likely to remain constant of grow over the next 12 months.

Clearly, despite speculation that direct mail is dated, it remains a force to be reckoned with.


Source: ProPrint