Fostering Solutions raises web traffic by 250% thanks to Classic doordrop

Submitted by: Helen Hall 20/11/2015

Brand Name: Fostering Solutions        


Independent foster care agency was using intelligent doordrop for the first time to raise awareness of its brand and the need for more foster carers, especially those that could look after siblings. 

The Case Study

We created a mosaic profile based on previous enquiries to the organisation, which was then overlaid with households with 2+ bedrooms located within a 20-mile radius of central Glasgow. A trial volume of 100,000 items were distributed, supplemented by an information day held in a Glasgow retail centre.


  • The charity saw a 73% uplift in enquiries over the prior month
  • 57% of those generated as a direct result of the mailer or subsequent online search.
  • The website experienced an  uplift in traffic of 250% on the prior month, with 86% consisting of new visitors.

Case Submitted By: Whistl


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