Submitted by: Helen Hall 18/08/2016
Leisure operator, Fred Olsen, uses doordrop media to raise brand awareness, drive short-term acquisition and promote cruise holidays from multiple ports across the UK.
As drive time to ports is a key factor in targeting, our planning team works with client data to identify their current customer base and areas rich in prospects.
Over the last 18 months, Fred Olsen has significantly increased its doordrop spend due to the consistent high performance of the channel as part of its media mix. Targeting and creative optimisation have resulted in sales uplifts of over 200%, while our continuous refinement of the audience model drives efficiency.
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