Submitted by: Print Power 26/02/2015
The Dutch have a tradition of sending greeting cards,it is estimated 200 millions cards were sent in 2013. About half is used for Xmas and New Year greetings. Although the Dutch also use the phone and send text messages, a large proportion still uses the printed card.
For Germany we have a interesting comparison of which channel is used. More than half uses the phone, a third sends a text message, four out of ten sends a card via email and a third sends Xmas cards and slightly less than a quarter a postcard or a letter. The research commissioned by WEB.de and GMX also shows that women are using more paper-based cards than men.
The Dutch post promoted Valentine Day in a special way with free postage. A print of a kiss would suffice as a stamp. For women and men. In order to accept these “Valentine stamps”, the stamp reading machines had to be programmed. Over 500 kisses were tested for acceptance by the scanners. This world premiere was announced in the streets via a promotional stand where lipstick, cards and tissues were available and of course with a beautiful video.