Submitted by: Shareena Patel 04/08/2015
The River Group, the award-winning content marketing agency paired with Polester to produce the largest single edition of a magazine. The astonishing creation has seen its self through to the Guinness World Record for the largest magazine ever produced.
As part of Rivers #weloveprint campaign, the magazine measured 3.055m in height and 2.35 in width of the issue Healthy magazine for Rivers longest loyal client, Holland & Barrett whom The River Group have worked with for 21 years. "They are the groups longest-standing and most loyal client, and healthy is actually a hugely successful magazine within the UK and international markets," explains Nicola Murphy, CEO of The River Group.
The magazine took 14 hours to print and after being fully bound it weighed a staggering 17 stone with an ink run of 9.3 litres. The magazine when laid out on a flat surface area measured 7.179 square metres which beat the previous Gunniess World Record of 6.96 square metres. One of the other main factors for the creation of the magazine was to ensure it was recyclable.
It has been said to be the world’s biggest person-sized magazine. It was quoted by Nicola that, "While we have a thriving digital, social media and, indeed, video business, for us print is still at the heart of a lot of what we do for our clients. We knew that Polester would find way to do it". The planning of the magazine took six months to establish whether it was possible to create, Martin Black Senior Product Manager of The River Group mentioned that "it's something we haven't done before, tried before or even thought of before, so just trying to find out the logistics of it was quite nerve-wracking"
Follow the link to watch the video on how the magazine was created: https://vimeo.com/135047607