How the Austrian Post teases the NSA

Submitted by: Print Power 10/12/2014


Taking the mickey out of something is a much used strategy to show the benefits of your own product or service. The Austria Post launched a hilarious video about the use of email. In the video the NSA promotes the use of computers and email as that has tremendous advantages compared to the use of letters. This "Better no Letter" action is part of a campaign including a website covering the risks of using email and digital communication. The site covers subjects such as data security, the role of letters and email in legal affairs, the benefits of printed bills and statements and plenty of ideas for writing letters. Serious content that will help consumers and businesses re-think their all-digital approach.

Ulbe Jelluma |Print Power