Personalised newspaper available as of July

Submitted by: Ulbe Jelluma 01/04/2015

The Walliser Bote, a Swiss newspaper of the Valais region, will shift to be entirely digitally printed. As of July this year the move from a web-offset press to a digital printing unit will take place. The entire circulation of the newspaper, 22.000 copies, will be printed digitally by the end of the year.  The newspaper can be printed on various grades of paper, from standard uncoated to newsprint paper and will continue to have full colour.

The Walliser Bote, a Swiss newspaper of the Valais region, will be entirely digitally printed. As of July this year the move from a web-offset press to a digital printing unit will take place. The entire circulation of the newspaper, 22.000 copies, will be printed digitally by the end of the year.  The newspaper can be printed on various grades of paper, from standard uncoated to newsprint paper and will continue to have full colour. 

Digitalisation offers perspectives for personalised advertising. Advertisements can be directed at certain groups of readers in a well-defined area. Advertisements can also take details as dealership addresses nearby the point of distribution, or even feature a differentiation of pricing of advertised products depending on the competition in a region. These examples of ad personalisation depend of course on the type of distribution. But, like with the much smaller scale of digitalisation at Bild Zeitung, The Sun and Mondadori, it provides newspapers a new offering to marketers and their creative and media agencies.