Submitted by: Anna Watson 10/01/2017
In line with the reveal of Aston Martin’s highly anticipated DB11, Hackett, a multi-channel British menswear retailer, developed an exclusive capsule collection entitled Aston Martin by Hackett for Autumn/Winter 2016. The launch was to be accompanied a bespoke Look Book, sent by Hackett to fashion journalists worldwide, introducing the new range.
Using Canon’s capture technology of the EOS 1DX mkii and EOS 5D mkiii, photographers Clive Booth and Billy Waters were engaged by Hackett to shoot still images to be included in a personalised Look Book and also a video advert for a new line of clothes. Canon’s imagePROGRAF PRO-4000 was used at the shoot to live-print large format images, allowing the client to select images onsite, utilising the large format prints to see every detail. The imagePRESS C10000VP was used for the A5 Look Books for the journalists, giving litho-like quality output.
Thanks to the colour managed workflow, Hackett were able to confidently produce a collection in the colour and quality of their images, both on and off screen. Because of the capabilities of the imagePRESS, Hackett saw the opportunity to also produce a VIP range of A3 hard bound Look Books for their stores, with silver embossed Aston Martin and Hackett logos on the covers. The internal pages are personalised to each store, with that store’s address. This story is a true representation of image capture to output from Canon.