Submitted by: Print Power 29/06/2014
This year's number of entries for the Press category, at the Cannes Lions International Festival of Creativity, decreased again. In 2013 5.711 cases were entered, this year the number was 12% lower at 5007. It clearly shows the role Print Power has to play in demonstrating creatives, account and media people the value of print advertising in the media mix.
This year winners include beautiful work from major advertisers like Harvey Nichols (Grand Prix), Unilever, P&G, Bayer, Jeep, VW and McDonalds (all Gold).
Below you find a selection of the winning campaigns.
Grand Prix Campaign: Harvey Nichols - Adam& EveDDB, London
Silver Lion: Walls - DDB Latina Puerto Rico
Silver Lion: Guiness - BBDO Proximity Singapore
Bronze Lion: VW - DDB Tribal, Vienna
Gold Lion: Jeep France - Leo Burnett, Paris
Bronze Lion: Audi Brasil - ALMAPBBDO, Sao Paulo
Gold Lion: Omo - Lowe Vietnam
Bronze Lion: Ironage - Y&R Sao Paolo
Gold Lions: Bayer Brasil - ALMAPBBDO, Sao Paulo
Gold Lion: Zwilling J.A. Henckels - Herezie, Paris
Bronze Lion: Santa Casa de Misericordia de Sao Paulo - Y&R, Sao Paulo
Bronze Lion: Intermarche - Marcel, Paris
Silver Lion: New York Lottery - DDB, New York
Gold Lion: Proctor & Gamble - Grey Worldwide India
Gold Lion: Parc Zoologique de Paris, Publicis Conseil, Paris
Bronze Lion: Penguin - Y&R, Sao Paulo
Silver Lion: El Observador - Havas Worldwide Gurisa, Montevideo