Submitted by: Shareena Patel 03/08/2015
Oreo had partnered up with The Sun to celebrate the solar eclipse on the 20th March 2015.
The main aim of the campaign was to imitate the solar eclipse with an Oreo biscuit. Printed copies of The Sun were produced and distributed through to over 50 thousand retailers across the England, Wales and Scotland. This was the biggest translucent print run with approximately 2 million press printed copies.