The Oreo Eclipse newspaper advert increases in brand awareness by 96%

 

Submitted by: Shareena Patel 03/08/2015

oreo newspaper advert

Background

Oreo had partnered up with The Sun to celebrate the solar eclipse on the 20th March 2015.

The Case Study

The main aim of the campaign was to imitate the solar eclipse with an Oreo biscuit. Printed copies of The Sun were produced and distributed through to over 50 thousand retailers across the England, Wales and Scotland. This was the biggest translucent print run with approximately 2 million press printed copies.


Results

  • Increase in brand awareness for Oreo by 96% (those exposed 22% vs not exposed 11%)
  • Recommendation of Oreo increased by 33% (those exposed 44% vs not exposed 33%)
  • 77% of Sun+ members (online readers) remembered seeing the print advertising


 

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