Submitted by: Taneha Doldan 08/10/2015
Audible has the largest selection of digital audiobooks. The partnership helped to raise awareness and consideration of audiobooks as an alternative to regular books and in turn increase awareness and consideration of Audible.
Audible partnered with The Times and The Sunday Times to run a series of editorial book reviews and audio recordings alongside advertorials on the value of the audio experience, a Times+ partnership and an exclusive competition. All content was featured in print, on a dedicated online hub and across tablets.
The multiplatform element of the campaign worked really well and helped to drive recall, positive perceptions and consideration.