Submitted by: Jess Taylor 15/07/2016
An international travel company, Flight Centre, released an elegant catalogue with a mix of information and editorial. Engaging their customers before inspiring them towards a holiday whether it’s a short break, luxurious holiday or world travelling trip.
The flight centre pride themselves on that they take the stress out of finding and booking a holiday. The Catalogue features phone numbers throughout dedicated to different needs, allowing the company to track the bookings and therefore revenue that comes from the publication. The catalogue was very eye catching with many calls to action prompting unsure customers to book with them. They have designed multiple catalogues using their knowledge and expertise depending on the adventure their customers may be interested in.
Flight centre managed to track that:
One in four customers booking a flight through Flight Centre
40% visiting their website (www.flightcentre.com)
18.5% calling flight centre and 18.7% visiting a store.
this was due to publishing the catalogues