Submitted by: Print Power 06/03/2015
The alternative taxi company Uber is also going to use print to communicate with its stakeholders. It has launched Momentum, a magazine to inform its drivers community.
Uber has 150.000 drivers and a magazine is an important channel to better connect with them. The quarterly magazine will cover stories about how to get exercise when you're behind the wheel, the best places to eat on the go and where to find restrooms when you're on the clock. It is also an important tool to inform the drivers about new developments at Uber.
In the last two months we've seen various companies choosing for print as part of their media strategy; JC Penney relaunching their catalogue after five years, Airbnb launching a customer magazine and now Uber. It seems like print believers can be found among traditional brick-and-mortar companies as well as among the internet pure players. This is a very positive sign of the continuous belief of marketers, advertising and media professionals of the value of print in the mix.
Click here to see the first issue of Uber's Momentum.