Submitted by: Helen Hall 06/10/2015
Vimto launched a No Added Sugar variant to the market Core to the campaign was driving taste reappraisal through an in-home sampling doordrop
An intelligent targeting approach identified households with children within specific Tesco catchments A 2-stage in-home sampling campaign featuring a full-size bottle of No Added Sugar Vimto
The campaign achieved an average with opt-in of 37%. According to dunnhumby sales increased by over double in households exposed to the activity A halo effect was seen with sales increasing across the whole Vimto product range.
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