Submitted by: Print Power 16/01/2013
The charity Age UK ran an advert with heat sensitive thermochromic inks which were used to create interactivity. The ad, part of “Spread the Warmth” campaign aimed to create awareness for the old and vulnerable on keeping warm, safe and well during the cold winter months. By touching the blacked-out areas in the ad, a warm colour would appear. The ad appeared on the front cover of the Telegraph’s Saturday’s Magazine.