Submitted by: Ulbe Jelluma 12/08/2016
This autumn event calendar promises some excellent events to get updated on the role and importance of print media. Conferences on direct mail, the role of print in the mix, door drops and innovations will boost the knowledge required for the transformation the media industry is undergoing.
In September, October and November some important Conferences and Tours are organised which will provide a wealth of information and learning.
The Door Drop Media Congress 2016 is organised on September 22 in Berlin. Door drops, often unaddressed mail, is an important channel for many sectors and even a critical channel for the retail sector. One of the top speakers is Bart Van Lierde of the Belgian supermarket chain Colruyt. Colruyt has transformed the unaddressed door drop to a personalised weekly mailing, showing promotional offers based upon individual buying behaviour in the stores. This case is a unique combination of the understanding of consumer behaviour (data) and the use of personalised mailings (digital print) that results in an uptake of supermarket spend.
For more information about the Congress, click here.
Understanding how publishers go about the transformation to a more digital world will become clear at the Digital Tech Tour in London on October 9-11. This Tech Tour, organised by EMMA/VDZ, will visit for example The Financial Times. Their recently appointed Chief Data Officer (CDO) will elaborate on the vital role of data and consumer intelligence in order to grow FT’s digital and subscription business. He will also talk about the importance of data insights for product development, advertising and audience engagement and the use of data across the business.
For more information about the Tour, click here.
Interested in Creativity, Design, Publishing, NeuroScience and Sustainability, then attend the Power of Print Seminar on November 1 in London. This Seminar has become a major event for the industry as it shows what is going-on in the challenging advertising, communication, publishing and printing industry. This year’s speakers include Marcus Rich, CEO of Time Inc, Tiffany Darke, Commercial Content Director at News UK, Dave Trott, much awarded founder of advertising agencies, Baroness Susan Greenfield of Oxford University and others. This list of very senior speakers promises the Seminar to be very interesting and inspirational.
Click here for more information about the Seminar.
On November 3 and 4, the Direct Mail Seminar is organised at the HP premises in Barcelona. This Seminar organised by Intergraf, FEPE and EMMA, will show a number of successful Direct Mail cases from printers and postal operators, it will provide and overview of the volume and value of the DM market and disucss data protection issues. Participants will also have the possibility to vist the Graphics Experience Center of HP.
For more information about the seminar, click here.