Why Print Media?
Why should print media be part of your media strategy?
There’s no doubt that the world in 2011 is defined by information. Whether it’s news, opinions, interviews or advertising, it’s information that provides the direction and structure to our lives. Print media, television, online, mobile and social media are all now vital components of any campaign.
News
24/01/2012
Trust in Traditional media increases
Traditional media, among which print media, remain the most trusted information source concludes the Edelman Trustbarometer 2012. Of the informed public aged 25-64, 32% trust traditional media (+10%), 26% put their trust in multiple online sources (+18%), 16% in corporate information (+23%) and 14% in social media (+75%). Trust in institutions, such as Governement, Businesses and NGO's declined, whereas trust in Media increased.
23/11/2011
Nielsen: European advertising picks up again in the first two months of the third quarter
After slightly slower growth experienced during May and June, the European advertising market picked up again in the first two months of the third quarter, with July 2011 showing a +4.3 percent growth over July 2010 and August showing a +6.6 percent growth over August 2010. From January to August 2011, the seven countries in this report recorded a total of a +5.6 percent growth in advertising spend versus the same months in 2010.
Click here for the full report.
01/11/2011
Riess: "For advertisers, newspapers are more time-efficient than other media".
At the World Newspaper Congress in Vienna,Christoph Riess presented the results of the annual study WAN-IFRA has been carrying out since 1988. Media-consumption patterns vary widely per country, confirming the culturally defined media landscape. Today, newspapers account for 80% of media-consumption time, but only 20% of advertising revenues. Internet consumption is increasing worldwide, and therefore newspaper readers also have more choices. Newspapers will have to do more to attract readers and to create loyalty. Daily print circulation declined by 2 percent in 2010, but the drop was largely compensated by the growth of digital newspaper readers. In fact, in terms of readership, newspapers reach 2.3 billion people every day, 20 percent more than the 1.9 billion that the Internet reaches worldwide.
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Print innovation: flexible cover
Case Study
SAP - Engaging readers with magazines
SAP is one of those companies that few people have heard of but few people could live without. You could wake up to your Sharp alarm clock, go for a run in your Adidas trainers, get milk out of your Bosch fridge to pour on your Kelloggs cereal, shave with Proctor & Gamble products, and look at your TAG Heuer watch to see it was time to jump in your BMW car and head to work, and everything you would have done that morning would have to some extent relied on SAP’s products and services.
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