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2012 closed on a positive note for the ad industry. Globally, ad spend increased 3.2 percent year-over-year to $557 billion. However, Europe is still struggling, with a decrease in ad spend of 4.2% for the total year. Click here to read the full report.

Print advertising has an important impact on online sales. A survey recently published in Sloan Review showed the impact of print advertisements on the online sales of Diapers.com. For many online retailers acquiring targeted customers is still a difficult task. Some of them use pop-up stores, kiosks or partnerships with well-know retailers to gain street visibility.

When asked how much trust they attach to advertising in the various media, consumers gave magazines and newspapers a score of 63%, TV 41% and Internet 25%. What’s interesting is that so-called traditional media such as direct mail and catalogues also outscore social media and the Internet respectively.

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Why Print Media?

Award winning ad for Brussels bookshop

Nielsen Global AdView: global ad spend increases in Q4 by +3.2%

Print attracting customers for online business

Consumers trust advertising in print media more than other media

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