News
02/06/2010
US magazines join forces to run “Power of print” campaign
Five leading magazine publishers have pitched in on a multimillion-dollar ad campaign endorsing the "power of print." They say nearly 1,400 pages of the ads will be sprinkled through magazines including People, Vogue and Ladies' Home Journal this year with a value of $90 million . According to the publishers they have never before attempted such a large-scale campaign.
Olympic medalist Michael Phelps is pictured in the first of a series of ads promoting the power of magazines.
06/05/2010
Pure players moving back to printed magazines
The French current affairs and information site Rue89 will launch a monthly magazine in June 2010 called Revue89. Not only is the launch of a new magazine (circulation of 60-80,000) encouraging news for the print and paper industry, but the fact that Rue89 was founded in 2003 as an exclusively internet-based information provider is further proof that printed media is still an invaluable part of any company’s media mix.
30/04/2010
US consumers continue to favour printed bills to keep control
Banks and credit unions constantly promote electronic bill payment and presentment (EBPP), but new data show many consumers still want to receive hard copies even when they agree to view their financial statements electronically. This so-called ‘double dipping’ is most prevalent in the financial sector where consumers want access to their archived financial bills more than non-financial bills, especially if they’re not happy with their bank or credit union.
Print Power ad campaign
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Case Study
Print in the driving seat for Scandinavian Airlines
The rise of digital channels makes print-based marketing more relevant than ever, the SAS marketing chief tells Print Power
He may not have seen George Clooney’s latest movie, Up in the Air, but Per Møller Jensen, the Vice President Brand, Marketing & EuroBonus at Scandinavian Airlines (SAS), really should. In the Oscar-nominated film about a corporate hatchet man who spends more time in airplanes than in his office, airline travel has never seemed so glamorous, or romantic.
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