Why Print Media?

Why should print advertising be part of your media strategy?

There’s no doubt that the world today is defined by information. Whether it’s news, opinions, interviews or advertising, it’s information (and marketing content) that provides the direction and structure to our lives. Magazines, newspapers, television, online, mobile and social media are all now vital components of any advertising campaign. Read more

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21-11-2014 - Newspapers

Earlier in the year, Newsworks presented the results of its joint study with Twitter, #NewsOnTheTweet, underlining the symbiotic relationship between news brands and Twitter. The research showed that 59% of the United Kingdom’s Twitter users follow a newspaper brand and that they are more active users of the platform – being 109% more likely than non-newsbrand followers to tweet daily.

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