Why Print Media?

Why should print advertising be part of your media strategy?

There’s no doubt that the world today is defined by information. Whether it’s news, opinions, interviews or advertising, it’s information (and marketing content) that provides the direction and structure to our lives. Magazines, newspapers, television, online, mobile and social media are all now vital components of any advertising campaign. Read more

The multi-media mailing

21-04-2014 - Research

With a reach of almost 50 million per month print media in France reach 97% of the total population. On average French read now 6,1 titles per month of which 1,4 newspapers. Interestingly owners of a PC, tablet and smartphone are heavy users; they read 6,4 titles.  

18-04-2014 - Newspapers

On June 7 and 8 WAN-IFRA is organising a Hackathon, a marathon session meant to "hack" traditional advertising. The idea is to get coders, web designers, art directors, event organisers, film makers and even journalists together to create new advertising concepts for newspapers.  

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