Print Power

Print Power is a unique European organisation dedicated to promoting print media through focused marketing and advertising messages that communicate effectively. The organisation comprises a wide range of companies representing the entire print media value chain—production, distribution, printing, content and delivery—thus benefiting from the expert know-how and extensive experience that these many companies possess.

Print media’s unique qualities

Our media is based on certain, exceptional qualities. Because the printed word actively triggers the mind and engages the imagination, paper and print can make a deep impression on readers, and brands can thus benefit. Both print-media advertising and direct mail ideally complement online media and television, and are very cost-effective in terms of reaching audiences. Printed publications engage the full attention of consumers, as opposed to the often distracted attention that the new media generates.

Furthermore, print on paper offers real-life experiences to readers, in stark contrast to the virtual experiences of the new online media. Having something in one’s hands—feeling it, smelling it—is what reading a magazine or newspaper is all about. It is a well-known fact that print media has established a good track record when it comes to holding readers’ attention and promoting the retention of information.