The Print Power magazine has been shortlisted by the Content Marketing Association (CMA) for the International Content Marketing Awards 2014. The Award has become the single most competitive award in the world with more entries per categories from agencies battling to win across 20 different categories.
At the upcoming Autumn Seminar (November 3), you will listen to the advertisers, media owners, media and creative agencies' perspectives of the future of media and the role of print media.
Newspaper and magazines in The Netherlands have joined in developing a predictive model for advertising effectiveness. The model shows how many people will have a chance to see the advertisement of a product category in a print channel.
We all now the impact of a rainy and cold summer on ice cream sales. Or selling winter tires when outside temparatures are too high. The advertising will not be effective because of external factors. And as the lead time for booking print ads is rather long, last minute changes are difficult.
Advertising is becoming increasingly influenced by technology and data. In a recent article in Campaign magazine Sir Martin Sorrell once more emphasised the changes taking place in the ad industry.
Newspaper covers do not only create additional interest from readers, they also boost brand awareness. Recall of cover ads can go up a staggering 90 per cent. Great news for advertisers who want to further increase their ROI.
US retailers remain strong users and believers of various types of print media. Product and sales circulars, in-store material and newspaper ads are critical to them confirm 68 per cent (vs 7 per cent for digital).
Carat has predicted a boost in global ad spend of 5% this year and in 2015 as the global economy continues to heal.
How to better prove the picture qualities of a mobile phone than printing them in the most prestiguous photo magazine: National Geographic. Nokia teamed up with National Geographic to demonstrate the unique imaging capabilities of its Lumia mobile phones.
How a Montreal-based magazine became a much-talked about media player. Vice, started off as a magazine, and now produces books, records, TV programmes and films. The name became known to a broader audience some weeks ago, when a documentary was shown about Islamic State and its fighters.