2012 closed on a positive note for the ad industry. Globally, ad spend increased 3.2 percent year-over-year to $557 billion. However, Europe is still struggling, with a decrease in ad spend of 4.2% for the total year. Click here to read the full report.
Print advertising has an important impact on online sales. A survey recently published in Sloan Review showed the impact of print advertisements on the online sales of Diapers.com. For many online retailers acquiring targeted customers is still a difficult task. Some of them use pop-up stores, kiosks or partnerships with well-know retailers to gain street visibility.
When asked how much trust they attach to advertising in the various media, consumers gave magazines and newspapers a score of 63%, TV 41% and Internet 25%. What’s interesting is that so-called traditional media such as direct mail and catalogues also outscore social media and the Internet respectively.
Print Power is partner of the Global Marketing Week, organised by the World Federation of Advertisers (WFA) in Brussels. The event, co-hosted with the Belgian Advertisers Association (UBA), will bring together marketing professionals from the global marketing industry and the world's biggest brands.
The Nielsen Global AdView Pulse lite report for Q3 2012 reports a global increase in advertising spend of 4.3%. However, in Europe there has been a drop of 4.8% advertising expenditure compared with Q3 2011.
If there is one sentence to remember from this recent report from The Boston Consulting Group it should be: US consumers perceive greater value in their newspaper or magazine than the amount it is costing them.
Two recent initiatives demonstrate the power of newspapers; The Guardian and Newspaper work show how newspapers keep consumer's and advertiser's attention. Great fun to watch.
Christmas is traditionally the time for personal wishes. Ninety percent of the Dutch households send on average 40 cards. This is the highest number in Europe concludes the Dutch postal operator PostNL based upon a survey in 18 countries.
Making from magazines works of art and creating engagement with the reader is what Christopher Coppers does. He reworked the cover of the supplement of the Belgian newspaper Le Soir.
An IPC/Nielsen Media study into the effectiveness of magazines has found that every £1 invested in magazine advertising generates an average ROI of £1.40.