Advertising is becoming increasingly influenced by technology and data. In a recent article in Campaign magazine Sir Martin Sorrell once more emphasised the changes taking place in the ad industry.
Newspaper covers do not only create additional interest from readers, they also boost brand awareness. Recall of cover ads can go up a staggering 90 per cent. Great news for advertisers who want to further increase their ROI.
US retailers remain strong users and believers of various types of print media. Product and sales circulars, in-store material and newspaper ads are critical to them confirm 68 per cent (vs 7 per cent for digital).
At the upcoming Autumn Seminar (November 3), you will listen to the advertisers, media owners, media and creative agencies' perspectives of the future of media and the role of print media.
Carat has predicted a boost in global ad spend of 5% this year and in 2015 as the global economy continues to heal.
How to better prove the picture qualities of a mobile phone than printing them in the most prestiguous photo magazine: National Geographic. Nokia teamed up with National Geographic to demonstrate the unique imaging capabilities of its Lumia mobile phones.
How a Montreal-based magazine became a much-talked about media player. Vice, started off as a magazine, and now produces books, records, TV programmes and films. The name became known to a broader audience some weeks ago, when a documentary was shown about Islamic State and its fighters.
The German print media, magazines and newspapers remain very strong despite the major changes taking place in the media landscape. The recent study of AGMA, the German institute for media analysis, shows a very strong and stable situation for both newspapers and magazines.
September is a very important month for fashion magazines, 2014 is no exception. Magazines doing exceptionally well. Vogue UK for example has its best ever issue in terms of number of ads and shows a 7,3 percent increase in ad revenues.
A new study by IPC shows the influence of various platforms on consumers throughout the day. The results show the importance of magazines, both print and mobile, in a multi-platform world.