How to make best use of flipping through a magazine? Adidas developed a series of advertisements using the way readers flip through magazines to show their sports clothes. Exercising without sweating.
A great viral video of how the use of inks can create attention for a package. Fun and proof of #addprintaddpower.
Marcus Rich, the former Commercial Managing Director of dmg media, currently CEO of IPC, told the audience at the Digital Marketing Forum in Cyprus that The Daily Mail and The Mail on Sunday drive 50% of readers of advertisements to the advertiser website. Which is three times the number of non-readers.
"The Internet is great and all, but there's something special about curling up on the couch with a magazine, or thumbling through a glossy publication at the salon". This is the start of an article titled Print is the new Black.
A survey among 38.437 Germans shows that 91,5% of them continue to read magazines. This percentage shows very little variation among all age groups. Germans in the age bracket 14-19 display even a slightly higher percentage than during the last survey: 90,1% (vs. 89,8%)
Recent data from InfoTrends shows a major increase of digital printing for a great number of applications. In Western-Europe the biggest growth can be expected from the book sector as shown in the first graph.
Printed and digital coupons influence the buying behaviour of nearly one in nine supermarket-shopping mothers, new research from women’s online community Womensforum.com shows.
Luxury on-line retailer Net-a-Porter will use a printed magazine to address its consumers. The magazine called Porter will integrate e-business and printed publishing. It therefore carries interactive technology that allows readers to be immediately directed to a website after scanning an object.
Today Facebook launched its new iPhone app for News Feed called Paper. It seems like the digital world finds its inspiration in the analog world. Watching the introduction video, it becomes clear that the Facebook Creative Lab try to replicate the consumer paper and print experience.
Jill Abramson, the executive editor of the New York Times and probably one of the most influential women, was recently interviewed by Al Jazeera. Read more about the future of the newspaper that publishes "all the news that's fit to print".