26-07-2014 - Newspapers

The relationship readers have with their newpapers is often longer than with their partner. Abba Newbery (News UK Commercial) told the audience at WAN-IFRA's World Advertising Forum that readers of The Times in the UK, on average, have an ongoing relationship with the newspaper for 20 years, which is longer than the average marriage in the UK (about12 years).  

 

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