Earlier in the year, Newsworks presented the results of its joint study with Twitter, #NewsOnTheTweet, underlining the symbiotic relationship between news brands and Twitter. The research showed that 59% of the United Kingdom’s Twitter users follow a newspaper brand and that they are more active users of the platform – being 109% more likely than non-newsbrand followers to tweet daily.
Printed media, whether door drops, brochures or inserts, continue to attract consumer attention. Of course the Ogilvy UK “Putpockets” campaign demonstrates the value of print.
This week the New York Times published it’s first ever so-called native ad in its print edition. An 8-pager for Shell, although references to the company are minimal. Native advertising is a hype in the advertising industry.
The Autumn issue of the Print Power magazine was announced on November 3rd in London at the Annual Two Sides/Print Power Seminar. This issue will tell you why Jamie Cullum loves magazines, why we trust magazines and newspapers and why car brands love printed media.
"Integrating mail and email means that you'll not only meet customers' needs, you'll maximise the effectiveness of your communication". This was one of the messages of Jonathan Harman (Royal Mail) at the Two Sides and Print Power Autumn Seminar.
Towards the end of the year it’s time to reflect on this year and forecast figures for next year. We’ve gathered some news items and facts from various sources. Probably the most interesting is the recent report that news brands in the UK are expecting their advertising revenues to increase in 2015.
Mailings sometimes don't get through the gatekeeper, the secretary. The example of Post-it demonstrates that using a Post-it note does make the mailing stand out.
The Print Power magazine has been shortlisted by the Content Marketing Association (CMA) for the International Content Marketing Awards 2014. The Award has become the single most competitive award in the world with more entries per categories from agencies battling to win across 20 different categories.
At the upcoming Autumn Seminar (November 3), you will listen to the advertisers, media owners, media and creative agencies' perspectives of the future of media and the role of print media.
Newspaper and magazines in The Netherlands have joined in developing a predictive model for advertising effectiveness. The model shows how many people will have a chance to see the advertisement of a product category in a print channel.