Print Power http://www.printpower.eu Sat, 18 Nov 2017 15:53:20 +0000 EN http://www.printpower.eu http://www.printpower.eu/images/uk/PP/RSSlogo.png Print Power http://www.printpower.eu Europe’s Ad Business Confidence Shows Recovery Signs http://www.printpower.eu/UK/Europes-Ad-Business-Confidence-Shows-Recovery-Signs Fri, 10 Nov 2017 15:31:02 +0000 info@printpower.eu(Ulbe Jelluma) <p>Confidence in Europe&rsquo;s advertising and marketing business is rallying, after a miserable start to the year.&nbsp;</p> http://www.printpower.eu/UK/Europes-Ad-Business-Confidence-Shows-Recovery-Signs#9349 Why Marketers Should Target Millennials on the Doorstep http://www.printpower.eu/UK/Why-Marketers-Should-Target-Millennials-on-the-Doorstep Wed, 08 Nov 2017 11:19:01 +0000 info@printpower.eu(Ulbe Jelluma) <p>As millennials and post-millennials spend ever more time on their smartphones, does the answer to engaging them actually lie in print media? Conventional wisdom dictates that marketers should target these demographics in the digital space &ndash; yet, actually, the doorstop (ideally with a digital call to action) is better.&nbsp;</p> http://www.printpower.eu/UK/Why-Marketers-Should-Target-Millennials-on-the-Doorstep#9344 What’s the role of print in the app world? http://www.printpower.eu/UK/W--V-Future-Summit-Print-2017 Fri, 03 Nov 2017 11:02:02 +0000 info@printpower.eu(Ulbe Jelluma) <p>This question will be answered by Stephan Gr&uuml;newald, psychologist at rheingold institut at the W&amp;V Future Print Summit.&nbsp;The annual W &amp; V Future Summit Print is held this year on 29th November at S&uuml;ddeutsche Verlag, Munich, sponsored by Print Power, Verband Druck Median Bayern and Media Netzwerk Bayern.</p> http://www.printpower.eu/UK/W--V-Future-Summit-Print-2017#9339 Does the rise of “Fake News” herald a new golden age of print? http://www.printpower.eu/UK/Does-the-rise-of-Fake-News-herald-a-new-golden-age-of-print Fri, 27 Oct 2017 12:21:01 +0100 info@printpower.eu(Ulbe Jelluma) <p>A top media trading executive is predicting a new Golden Age of newspapers at a time when the advertising industry has been beset by digital problems from fake news to brand safety.&nbsp;</p> http://www.printpower.eu/UK/Does-the-rise-of-Fake-News-herald-a-new-golden-age-of-print#9315 The New York Times goes shopping for engaged readers http://www.printpower.eu/UK/The-New-York-Times-goes-shopping-for-engaged-readers Thu, 26 Oct 2017 15:29:26 +0100 info@printpower.eu(Ulbe Jelluma) <p>In a world of declining ad revenues, particularly online, savvy publishers such as The New York Times are looking to build stronger subscription bases &ndash; and reap the rewards of a more direct consumer relationship.&nbsp;</p> http://www.printpower.eu/UK/The-New-York-Times-goes-shopping-for-engaged-readers#9313 Vogue taps into the fashion for smart technology http://www.printpower.eu/UK/Vogue-Taps-Into-the-Fashion-for-Smart-Technology Thu, 19 Oct 2017 12:36:26 +0100 info@printpower.eu(Ulbe Jelluma) <p>Magazines such as Vogue and Forbes and newspapers including The New York Times are experimenting with bridging the divide between print and digital to create customer experiences that are better than the sum of their parts &ndash; and point the way for a paper renaissance.&nbsp;</p> http://www.printpower.eu/UK/Vogue-Taps-Into-the-Fashion-for-Smart-Technology#9299 The added value of paper in a “swipe and scroll” world http://www.printpower.eu/UK/The-added-value-of-paper-in-a-swipe-and-scroll-world Fri, 13 Oct 2017 15:11:52 +0100 info@printpower.eu(Ulbe Jelluma) <p>The tacit effect of &ldquo;touch and feel&rdquo; came to the fore at the FIPP World Congress held in London this week. One of the key themes of the conference was how the tangible nature of a physical product evokes trust, emotional responses and more.</p> http://www.printpower.eu/UK/The-added-value-of-paper-in-a-swipe-and-scroll-world#9294 Does Digital’s Difficult Year Mark a Turning Point for Print? http://www.printpower.eu/UK/Does-Digitals-Difficult-Year-Mark-a-Turning-Point-for-Print Wed, 11 Oct 2017 12:09:11 +0100 info@printpower.eu(Ulbe Jelluma) <p>Digital advertising continues to drive global growth, but with the world&rsquo;s most senior marketers urging the channel to &ldquo;grow up&rdquo; in 2017 the time is ripe for print media to underline its own audience and engagement credentials.&nbsp;</p> http://www.printpower.eu/UK/Does-Digitals-Difficult-Year-Mark-a-Turning-Point-for-Print#9283 Forbes magazine first to use Artificial Intelligence http://www.printpower.eu/UK/Forbes-magazine-first-to-use-Artificial-Intelligence Fri, 29 Sep 2017 10:01:19 +0100 info@printpower.eu(Ulbe Jelluma) <p>It has been 100 years since Forbes magazine was first published.&nbsp; Therefore, the Centennial Issue is uniquely special with not only great content but also with the premiere of Artificial Intelligence (A.I.) incorporated on the cover of the magazine.</p> http://www.printpower.eu/UK/Forbes-magazine-first-to-use-Artificial-Intelligence#9250 False Economics http://www.printpower.eu/UK/False-Economics Wed, 13 Sep 2017 15:35:52 +0100 info@printpower.eu(Dave Trott) <p><strong>Creating great ad campaigns is an art - especially if they are to be effective across the entire media spectrum. We have teamed up with Dave Trott, one of the greatest creativity gurus, to inspire you...</strong></p> http://www.printpower.eu/UK/False-Economics#9213 The young and the restless http://www.printpower.eu/UK/The-young-and-the-restless Wed, 13 Sep 2017 09:22:59 +0100 info@printpower.eu(Print Power ) <p><strong>You may think the average millennial is glued to their smartphone, but they are just as likely to be reading a print magazine or newspaper. And when it comes to marketing, they still love the printed page.</strong></p> <p>Article taken from Print Power Magazine Issue 13</p> <p>Author: Rebecca Waller-Davies</p> http://www.printpower.eu/UK/The-young-and-the-restless#9013 Print done well is the best medium for stories that matter http://www.printpower.eu/UK/Print-done-well-is-the-best-medium-for-stories-that-matter Tue, 05 Sep 2017 16:18:03 +0100 info@printpower.eu(Ulbe Jelluma) <p>Print newspapers can follow you around all day, as Tyler Br&ucirc;l&eacute; puts it. Extra benefit: no Wi-Fi needed plus it can survive a little sunscreen. Hence Monocle&rsquo;s &lsquo;The Summer Weekly&rsquo; for affluent readers on holiday in Southern Europe. Is this only the beginning of their newspaper adventure?</p> http://www.printpower.eu/UK/Print-done-well-is-the-best-medium-for-stories-that-matter#9197 Print magazines increase brand preference by 7% http://www.printpower.eu/UK/Print-magazines-increase-brand-preference-by-7 Wed, 30 Aug 2017 14:12:08 +0100 info@printpower.eu(Ulbe Jelluma) <p>Food shoppers&rsquo; confidence in a brand is weakening. French research shows print magazines have the power to raise trust and brand preference up to 7 points when used in a multimedia campaign. This is because, print magazines convey quality perception, feelings of relevance and proximity which result in consumer trust.</p> http://www.printpower.eu/UK/Print-magazines-increase-brand-preference-by-7#9175 Captive (niche) audience with two successful newspapers http://www.printpower.eu/UK/Captive-niche-audience-with-two-successful-newspapers Thu, 24 Aug 2017 10:30:00 +0100 info@printpower.eu(Ulbe Jelluma) <p style="text-align:justify">At a time when newspapers and online news media continue to launch and fail due to the fast internet transformation in journalism, observers are clueless as to what will happen next. Matt Kelly came up with the idea to launch a pro-remain national newspaper.</p> http://www.printpower.eu/UK/Captive-niche-audience-with-two-successful-newspapers#9112 Newspapers boost sales for consumer brands http://www.printpower.eu/UK/Newspapers-boost-sales-for-consumer-brands Thu, 24 Aug 2017 10:30:00 +0100 info@printpower.eu(Ulbe Jelluma) <p>Newspapers can certainly provide a sales boost to consumer goods, not only as an advertising channel, but also as an inspiration for related activities.&nbsp;</p> http://www.printpower.eu/UK/Newspapers-boost-sales-for-consumer-brands#9157 German newspapers reach 90.5% of the 14-29 age group http://www.printpower.eu/UK/German-newspapers-reach-905-of-the-14-29-age-group Thu, 24 Aug 2017 10:30:00 +0100 info@printpower.eu(Ulbe Jelluma) <p style="text-align:justify">A recent &lsquo;Best for Planning&rsquo; study in Germany shows that newspapers continue to reach a high share of the population. Print and digital newspapers collectively reach 60.4m readers (14+ years), which represents 86.9% of the population.</p> http://www.printpower.eu/UK/German-newspapers-reach-905-of-the-14-29-age-group#9162 Cunning Stunts http://www.printpower.eu/UK/Cunning-Stunts Tue, 22 Aug 2017 13:59:22 +0100 info@printpower.eu(Dave Trott) <p><strong>Creating great ad campaigns is an art - especially if they are to be effective across the entire media spectrum. We have teamed up with Dave Trott, one of the greatest creativity gurus, to inspire you...</strong></p> http://www.printpower.eu/UK/Cunning-Stunts#9151 Upstream Marketing http://www.printpower.eu/UK/Upstream-Marketing Tue, 08 Aug 2017 12:30:00 +0100 info@printpower.eu(Dave Trott) <p><strong>Creating great ad campaigns is an art - especially if they are to be effective across the entire media spectrum. We have teamed up with Dave Trott, one of the greatest creativity gurus, to inspire you...</strong></p> http://www.printpower.eu/UK/Upstream-Marketing#9114 What's Dumb Is Giving Up http://www.printpower.eu/UK/Whats-Dumb-Is-Giving-Up Tue, 01 Aug 2017 12:30:00 +0100 info@printpower.eu(Dave Trott) <p><strong>Creating great ad campaigns is an art - especially if they are to be effective across the entire media spectrum. We have teamed up with Dave Trott, one of the greatest creativity gurus, to inspire you...</strong></p> http://www.printpower.eu/UK/Whats-Dumb-Is-Giving-Up#9094 Effectiveness and irritation level of advertising in Bild newspaper http://www.printpower.eu/UK/Effectiveness-and-irritation-level-of-advertising-in-Bild-newspaper Wed, 26 Jul 2017 09:00:00 +0100 info@printpower.eu(Ulbe Jelluma) <p style="text-align:justify">Bild Zeitung, one of the largest printed newspapers in Germany recently conducted a survey about their advertising effectiveness. The study confirmed the positive attitude towards print media. The survey also found that in other countries newspapers are more appreciated than other media.</p> http://www.printpower.eu/UK/Effectiveness-and-irritation-level-of-advertising-in-Bild-newspaper#9088 Unconventional Wisdom http://www.printpower.eu/UK/Unconventional-Wisdom Tue, 25 Jul 2017 12:30:00 +0100 info@printpower.eu(Dave Trott) <p><strong>Creating great ad campaigns is an art - especially if they are to be effective across the entire media spectrum. We have teamed up with Dave Trott, one of the greatest creativity gurus, to inspire you...</strong></p> http://www.printpower.eu/UK/Unconventional-Wisdom#9085 True or false: The growing impact of fake news http://www.printpower.eu/UK/True-or-false-The-growing-impact-of-fake-news Wed, 19 Jul 2017 11:00:00 +0100 info@printpower.eu(Print Power ) <p><strong>At a time when online channels are losing credibility thanks to an onslaught of fake news, print is playing a vital role in restoring the public&rsquo;s faith in the media and giving brands the elusive &lsquo;trust&rsquo; factor.</strong></p> <p>Article taken from Print Power Magazine Issue 13<br /> Author: Johnny Sharp</p> http://www.printpower.eu/UK/True-or-false-The-growing-impact-of-fake-news#8874 The Job Is People http://www.printpower.eu/UK/The-Job-Is-People Tue, 18 Jul 2017 12:30:00 +0100 info@printpower.eu(Dave Trott) <p><strong>Creating great ad campaigns is an art - especially if they are to be effective across the entire media spectrum. We have teamed up with Dave Trott, one of the greatest creativity gurus, to inspire you...</strong></p> http://www.printpower.eu/UK/The-Job-Is-People#9066 Donald Trump is a source of newspaper creativity http://www.printpower.eu/UK/Donald-Trump-is-source-of-newspaper-creativity Thu, 13 Jul 2017 13:38:23 +0100 info@printpower.eu(Ulbe Jelluma) <p>At the&nbsp;Cannes Festival for Creativity, a campaign featuring President Trump gained accolades from the jury. And demonstrates again the creative potential of newspapers. The ad shows in a powerful way the perception of many Germans (and probably many other Europeans) of the USA President.</p> http://www.printpower.eu/UK/Donald-Trump-is-source-of-newspaper-creativity#9060 Trouble and Strife http://www.printpower.eu/UK/Trouble-and-Strife Wed, 12 Jul 2017 11:12:50 +0100 info@printpower.eu(Dave Trott) <p><strong>Creating great ad campaigns is an art - especially if they are to be effective across the entire media spectrum. We have teamed up with Dave Trott, one of the greatest creativity gurus, to inspire you...</strong></p> http://www.printpower.eu/UK/Trouble-and-Strife#9054 We're Hiring The Wrong People http://www.printpower.eu/UK/Were-Hiring-The-Wrong-People Mon, 03 Jul 2017 16:49:56 +0100 info@printpower.eu(Dave Trott) <p><strong>Creating great ad campaigns is an art - especially if they are to be effective across the entire media spectrum. We have teamed up with Dave Trott, one of the greatest creativity gurus, to inspire you...</strong></p> http://www.printpower.eu/UK/Were-Hiring-The-Wrong-People#9031 Trust in written press increased by 12% http://www.printpower.eu/UK/Trust-in-written-press-increased-with-12 Fri, 30 Jun 2017 16:59:08 +0100 info@printpower.eu(Ulbe Jelluma) <p>In today&#39;s world of fake news, alternative facts, the information bubble and other trends that qualify the credibility of news and information, media play indeed an increasingly important role in guaranteeing the quality of the information. Research done by the EU shows major changes in the trust consumers have in the various media. This is important news for brand owners who have made <em>brand safety</em> one of the priorities lately.</p> http://www.printpower.eu/UK/Trust-in-written-press-increased-with-12#9027 Asics wins Bronze Lion with interactive print ad http://www.printpower.eu/UK/Asics-wins-Bronze-Lion-with-interactive-print-ad Fri, 30 Jun 2017 14:05:12 +0100 info@printpower.eu(Ulbe Jelluma) <p>Brazilian advertising agencies always score well on innovative print advertisements. We have shown examples of Nivea and Coca-Cola demonstrating the power of a print ad. This time Asics uses a print ad to help consumers to chose the right shoe.</p> http://www.printpower.eu/UK/Asics-wins-Bronze-Lion-with-interactive-print-ad#9026 Core Believers and Core Non-Believers http://www.printpower.eu/UK/Core-Believers-and-Core-Non-Believers Wed, 21 Jun 2017 14:19:58 +0100 info@printpower.eu(Dave Trott) <p><strong>Creating great ad campaigns is an art - especially if they are to be effective across the entire media spectrum. We have teamed up with Dave Trott, one of the greatest creativity gurus, to inspire you...</strong></p> http://www.printpower.eu/UK/Core-Believers-and-Core-Non-Believers#8990 Tiger Beer applies ink made from air pollution http://www.printpower.eu/UK/Tiger-Beer-applies-ink-made-from-air-pollution Mon, 19 Jun 2017 20:15:51 +0100 info@printpower.eu(Ulbe Jelluma) <p>A recent project on Kickstarter, the global crowdfunding platform, shows how polluted air coming, for example, from a car exhaust can be captured to produce ink. The project originated at the famous MIT Media Lab and received three times the required funds via Kickstarter.​</p> http://www.printpower.eu/UK/Tiger-Beer-applies-ink-made-from-air-pollution#8978 94 per cent of German newspaper circulation on paper http://www.printpower.eu/UK/94-per-cent-of-German-newspaper-circulation-on-paper Tue, 06 Jun 2017 11:29:08 +0100 info@printpower.eu(Ulbe Jelluma) <p>Recent circulation figures newspapers in Germany show the power of the print editions in this culturally strong paper and&nbsp;print oriented&nbsp;country (with a total of 361 newspapers).<br /> Data published by the website of Die&nbsp;Zeitungen&nbsp;shows a meagre 6% of&nbsp;total&nbsp;circulation of newspapers to be e-Papers even tough e-Papers circulation showed a growth of 25 per cent.</p> http://www.printpower.eu/UK/94-per-cent-of-German-newspaper-circulation-on-paper#8937 Before You Sell The Answer, Sell The Need http://www.printpower.eu/UK/Before-You-Sell-The-Answer-Sell-The-Need Fri, 02 Jun 2017 15:54:51 +0100 info@printpower.eu(Dave Trott) <p><strong>Creating great ad campaigns is an art - especially if they are to be effective across the entire media spectrum. We have teamed up with Dave Trott, one of the greatest creativity gurus, to inspire you...</strong></p> http://www.printpower.eu/UK/Before-You-Sell-The-Answer-Sell-The-Need#8923 Sorrell: Why newspapers need all the friends it can get http://www.printpower.eu/UK/Sorrell-Why-newspapers-need-all-the-friends-it-can-get Thu, 01 Jun 2017 17:57:26 +0100 info@printpower.eu(Ulbe Jelluma) <p>In a recent article written by Sir Martin Sorrell and titled &ldquo;The Press needs (and deserves) all the&nbsp;friends&nbsp;it can get&rdquo; he shows to be a strong believer of newspapers. The article builds on the idea that today, despite the various pressures on the printed news business, there are still numerous opportunities. He points at perceived and real flaws in the digital media ecosystem that might be a potential source of competitive advantage of newspapers. Below you&rsquo;ll read the essential part of the article complemented with examples and facts.</p> http://www.printpower.eu/UK/Sorrell-Why-newspapers-need-all-the-friends-it-can-get#8906 Print on the Brain; new Print Power magazine published http://www.printpower.eu/UK/Print-on-the-Brain-new-Print-Power-magazine-published Thu, 01 Jun 2017 10:00:00 +0100 info@printpower.eu(Print Power ) <p><strong>Latest issue of Print Power magazine, published today, looks at the remarkable neurological benefits of reading in print.</strong></p> http://www.printpower.eu/UK/Print-on-the-Brain-new-Print-Power-magazine-published#8905 Print forges a deeper connection with readers http://www.printpower.eu/UK/Print-forges-a-deeper-connection-with-readers Wed, 31 May 2017 16:54:53 +0100 info@printpower.eu(Print Power ) <p><strong>Reading this will make you smarter. Whether it&rsquo;s the permanence of the text or the physical sense of touch, neurological studies have shown that print improves the absorption and understanding of knowledge, and forges a deeper connection with the reader. Read on- your mind will thank you.</strong></p> <p>Written by Paul Simpson for Print Power issue 13.&nbsp;</p> http://www.printpower.eu/UK/Print-forges-a-deeper-connection-with-readers#8904 Apple goes analogue http://www.printpower.eu/UK/Apple-goes-analogue Wed, 31 May 2017 11:41:48 +0100 info@printpower.eu(Print Power ) <p><strong>The world&rsquo;s largest technology company made a surprising move just before Christmas and launched their brand new product: a book.&nbsp;</strong></p> <p>Article taken from Print Power Magazine Issue 13</p> http://www.printpower.eu/UK/Apple-goes-analogue#8901 Add Print. Add Power. http://www.printpower.eu/UK/Add-Print-Add-Power Tue, 23 May 2017 09:44:04 +0100 info@printpower.eu(Print Power ) <p><strong>In the age of digital communications, print retains a number of unique qualities. These qualities give the reader an engaging, sensory and tactile experience that other mediums alone cannot match.</strong></p> http://www.printpower.eu/UK/Add-Print-Add-Power#8876 Direct mail- an unstoppable force http://www.printpower.eu/UK/Direct-mail--an-unstoppable-force Mon, 22 May 2017 14:04:29 +0100 info@printpower.eu(Print Power ) <p><strong>Cutting-edge technology and sophisticated targeting is making direct mail an unstoppable force in the world&nbsp;of print marketing, with impressive results matching creative innovation.&nbsp;Prepare to be inspired.</strong></p> <p>Article taken from Print Power Magazine Issue 13</p> <p>Author:&nbsp;Simon Creasey</p> http://www.printpower.eu/UK/Direct-mail--an-unstoppable-force#9012 What's the ROI on creativity? http://www.printpower.eu/UK/Whats-the-ROI-on-creativity Mon, 22 May 2017 10:23:24 +0100 info@printpower.eu(Dave Trott) <p><strong>Creating great ad campaigns is an art - especially if they are to be effective across the entire media spectrum. We have teamed up with Dave Trott, one of the greatest creativity gurus, to inspire you...</strong></p> http://www.printpower.eu/UK/Whats-the-ROI-on-creativity#8871 Bob Hoffman: “We don’t need adtech” http://www.printpower.eu/UK/Bob-Hoffman-We-dont-need-adtech Wed, 03 May 2017 09:29:01 +0100 info@printpower.eu(Ulbe Jelluma) <p>Bob Hoffman is a well-known speaker and author on marketing and advertising. He has some controversial and much-discussed articles on his blog The&nbsp;ad contrarian. As a former head of agency and copywriter at various advertising&nbsp;agencies&nbsp;he has an outspoken view on different matters of the industry. One of his recent articles is very interesting in the context of the current discussions about effectiveness, online tracking,&nbsp;personalisation&nbsp;and privacy.</p> http://www.printpower.eu/UK/Bob-Hoffman-We-dont-need-adtech#8829 Pendulum: Online newsbrands not successful http://www.printpower.eu/UK/Pendulum-Online-newsbrands-not-successful Tue, 02 May 2017 18:17:10 +0100 info@printpower.eu(Ulbe Jelluma) <p>This year a number of publications&nbsp;is&nbsp;trying to correct the perception of the success of online newspapers.&nbsp;Yes,&nbsp;the circulation figures of printed newspapers are declining and indeed the ad revenues are slowing down each year. But somewhere in this industry discourse that is pro-digital and anti-print, realities are hidden. This article tries to unravel the paradox of the continuing positive news about digital media and the reality of digital performance of newspapers.</p> http://www.printpower.eu/UK/Pendulum-Online-newsbrands-not-successful#8827 Choice Architecture http://www.printpower.eu/UK/Choice-Architecture Fri, 21 Apr 2017 12:26:01 +0100 info@printpower.eu(Dave Trott) <p><strong>Creating great ad campaigns is an art - especially if they are to be effective across the entire media spectrum. We have teamed up with Dave Trott, one of the greatest creativity gurus, to inspire you...</strong></p> http://www.printpower.eu/UK/Choice-Architecture#8784 Belief is the Enemy of Knowledge http://www.printpower.eu/UK/Belief-is-the-Enemy-of-Knowledge Fri, 21 Apr 2017 12:19:41 +0100 info@printpower.eu(Dave Trott) <p><strong>Creating great ad campaigns is an art - especially if they are to be effective across the entire media spectrum. We have teamed up with Dave Trott, one of the greatest creativity gurus, to inspire you...</strong></p> http://www.printpower.eu/UK/Belief-is-the-Enemy-of-Knowledge#8783 Bangs For Your Buck http://www.printpower.eu/UK/Bangs-For-Your-Buck Fri, 21 Apr 2017 12:15:45 +0100 info@printpower.eu(Dave Trott) <p><strong>Creating great ad campaigns is an art - especially if they are to be effective across the entire media spectrum. We have teamed up with Dave Trott, one of the greatest creativity gurus, to inspire you...</strong></p> http://www.printpower.eu/UK/Bangs-For-Your-Buck#8782 A Formula to Avoid Thinking http://www.printpower.eu/UK/A-Formula-to-Avoid-Thinking Thu, 20 Apr 2017 16:19:01 +0100 info@printpower.eu(Dave Trott) <p><strong>Creating great ad campaigns is an art - especially if they are to be effective across the entire media spectrum. We have teamed up with Dave Trott, one of the greatest creativity gurus, to inspire you...</strong></p> http://www.printpower.eu/UK/A-Formula-to-Avoid-Thinking#8779 The Pendulum: "Future of digital is print" http://www.printpower.eu/UK/The-Pendulum-Future-of-digital-is-print Tue, 18 Apr 2017 11:47:49 +0100 info@printpower.eu(Ulbe Jelluma) <p>Some weeks ago I attended the &quot;Trends Day&quot; organised by the Belgian Advertisers Association (UBA). One of the most impressive speakers was Andrew Davis, a seasoned marketer. His presentation was on the importance of content marketing with an emphasis on a better marketing of content.</p> http://www.printpower.eu/UK/The-Pendulum-Future-of-digital-is-print#8764 61% of French consumers remember mailing after reading http://www.printpower.eu/UK/61-of-French-consumers-remember-mailing-after-reading Tue, 18 Apr 2017 08:45:06 +0100 info@printpower.eu(Ulbe Jelluma) <p>Media agencies in France use a dedicated tool for measuring media memorisation; the &beta; - score. This score indicates how many people remember the message after the first exposure. The idea of the score is that, as it is important to know the impact of a advertisement, it is also important to know how long a message will be remembered.</p> http://www.printpower.eu/UK/61-of-French-consumers-remember-mailing-after-reading#8763 Appropriate Language http://www.printpower.eu/UK/Appropriate-Language Wed, 12 Apr 2017 12:59:18 +0100 info@printpower.eu(Dave Trott) <p><strong>Creating great ad campaigns is an art - especially if they are to be effective across the entire media spectrum. We have teamed up with Dave Trott, one of the greatest creativity gurus, to inspire you...</strong></p> http://www.printpower.eu/UK/Appropriate-Language#8755 Ad First, Brief Second http://www.printpower.eu/UK/Ad-First-Brief-Second Thu, 30 Mar 2017 11:55:11 +0100 info@printpower.eu(Dave Trott) <p><strong>Creating great ad campaigns is an art - especially if they are to be effective across the entire media spectrum. We have teamed up with Dave Trott, one of the greatest creativity gurus, to inspire you...</strong></p> http://www.printpower.eu/UK/Ad-First-Brief-Second#8709 Personalising catalogue increases turnover by 14% http://www.printpower.eu/UK/Personalising-Catalogue-Increases-Turnover-by-14 Fri, 24 Mar 2017 18:18:51 +0000 info@printpower.eu(Ulbe Jelluma) <p>I came across a very interesting comparison in appreciation of personalisation between direct mail and online. For direct mail purposes, most brand owners use primary data whilst also using third party data time to time to enrich the database. Consumers can input a lot of data without realising. Online marketing makes use of this data and can track user activity on websites which is often combined in email messaging.</p> http://www.printpower.eu/UK/Personalising-Catalogue-Increases-Turnover-by-14#8702 Has this article been written by a journalist? http://www.printpower.eu/UK/Has-this-article-been-written-by-a-journalist Thu, 23 Mar 2017 18:57:22 +0000 info@printpower.eu(Ulbe Jelluma) <p>This has become a much-asked question lately for consumers and marketers alike. Photoshop is a children&rsquo;s toy compared to the tools that exist today to create fake news or to create &ldquo;alternative facts&rdquo;. Consumers might be hauled into stories that seem to be credible and brands have to work with media that can&rsquo;t always be trusted.</p> http://www.printpower.eu/UK/Has-this-article-been-written-by-a-journalist#8698 Lack of Communication http://www.printpower.eu/UK/Lack-of-Communication Tue, 21 Mar 2017 10:08:56 +0000 info@printpower.eu(Dave Trott) <p><strong>Creating great ad campaigns is an art - especially if they are to be effective across the entire media spectrum. We have teamed up with Dave Trott, one of the greatest creativity gurus, to inspire you...</strong></p> http://www.printpower.eu/UK/Lack-of-Communication#8685 Is serendipity the new sales argument for newspapers? http://www.printpower.eu/UK/Is-serendipity-the-new-sales-argument-for-newspapers Sat, 25 Feb 2017 15:46:37 +0000 info@printpower.eu(Ulbe Jelluma) <p>As fake news, alternative facts and the information bubble get headlines the last six months, media types are under the microscope. A recent Conference about Big Data in Media demonstrated the information that is available about online readership.</p> http://www.printpower.eu/UK/Is-serendipity-the-new-sales-argument-for-newspapers#8625 Door drops to become personalised http://www.printpower.eu/UK/Door-drops-to-become-personalised Sat, 25 Feb 2017 12:25:37 +0000 info@printpower.eu(Ulbe Jelluma) <p>Within this year it will become clear whether door drops are being personalised per household. A system of personalised door drops, already existing in Denmark, might also become reality in The Netherlands.</p> http://www.printpower.eu/UK/Door-drops-to-become-personalised#8624 Start with What's Believable? http://www.printpower.eu/UK/Start-with-Whats-Believable Fri, 17 Feb 2017 16:49:13 +0000 info@printpower.eu(Dave Trott) <p><strong>Creating great ad campaigns is an art - especially if it is to be effective across the entire media spectrum. We have teamed up with Dave Trott, one of the greatest creativity gurus, to inspire you...</strong></p> http://www.printpower.eu/UK/Start-with-Whats-Believable#8425 What Exists Beats What Doesn't http://www.printpower.eu/UK/What-Exists-Beats-What-Doesnt Fri, 17 Feb 2017 15:29:12 +0000 info@printpower.eu(Dave Trott) <p><strong>Creating great ad campaigns is an art - especially if they are to be effective across the entire media spectrum. We have teamed up with Dave Trott, one of the greatest creativity gurus, to inspire you...</strong></p> http://www.printpower.eu/UK/What-Exists-Beats-What-Doesnt#8593 Arse Backwards http://www.printpower.eu/UK/ARSE-BACKWARDS Fri, 17 Feb 2017 11:34:50 +0000 info@printpower.eu(Dave Trott) <p><strong>Creating great ad campaigns is an art - especially if they are to be effective across the entire media spectrum. We have teamed up with Dave Trott, one of the greatest creativity gurus, to inspire you...</strong></p> http://www.printpower.eu/UK/ARSE-BACKWARDS#8421 The Pendulum: A counter trend http://www.printpower.eu/UK/The-Pendulum-A-counter-trend Thu, 26 Jan 2017 11:23:19 +0000 info@printpower.eu(Ulbe Jelluma) <p>A series of articles about the growing interest in the use of print media and paper.</p> <p>At a recent conference in Germany, SVP Communication &amp; Sales Marketing Deutsche Telekom mentioned that &ldquo;digitalisation is both a Curse and a Blessing&rdquo;. His remark coincided with what was described as a counter trend. As the digital &ldquo;sensation-oriented culture&rdquo; will have a counterpart in the &ldquo;full-attentive culture&rdquo; of print.</p> http://www.printpower.eu/UK/The-Pendulum-A-counter-trend#8555 How to re-target unknown website visitors with a mailing? http://www.printpower.eu/UK/How-to-re-target-unknown-website-visitors-with-a-mailing Sat, 21 Jan 2017 10:49:40 +0000 info@printpower.eu(Ulbe Jelluma) <p>Direct mail remains in the top of channels used by advertisers, in Germany the number of companies using direct mail increased with 2.5% in 2015. Postal operators now offer smart software to re-target unknown website visitors with a printed mailing. Is this the missing link in integrated online and offline communication?</p> http://www.printpower.eu/UK/How-to-re-target-unknown-website-visitors-with-a-mailing#8512 How a calendar can open cold cases http://www.printpower.eu/UK/How-a-calendar-can-open-cold-cases Wed, 18 Jan 2017 15:51:47 +0000 info@printpower.eu(Ulbe Jelluma) <p>We&rsquo;ve seen interesting creative use of the print medium during the last two months. The Christmas period was the ideal period for the Apple fans to receive the $299 product history book about the Apple products. This coffee table version is like a holy book on the table of the Apple addicted. It is beautifully produced with stunning pictures of these very stylish Apple products.&nbsp;</p> http://www.printpower.eu/UK/How-a-calendar-can-open-cold-cases#8502 Newspapers and mags ads most trusted in fake-news times http://www.printpower.eu/UK/Ads-in-newspapers-and-mags-most-trusted-in-fake-news-times Wed, 11 Jan 2017 19:45:45 +0000 info@printpower.eu(Ulbe Jelluma) <p>Research in Germany shows that over half (54%) of all Germans have most trust in advertisements in newspapers and magazines. In times when we&rsquo;re talking about fake news, post-truth and the filter bubble Germans have, of all commercial channels, most trust in these print media.</p> http://www.printpower.eu/UK/Ads-in-newspapers-and-mags-most-trusted-in-fake-news-times#8477 Seizing the moment by using real time print adverts to create deeper reader engagement http://www.printpower.eu/UK/Seizing-the-moment-by-using-real-time-print-adverts-to-create-deeper-reader-engagement Fri, 06 Jan 2017 09:09:54 +0000 info@printpower.eu(Jess Taylor) <p>Tactical or &lsquo;real-time&rsquo; ads are traditionally the preserve of digital media, but with new printing technology and shorter lead times, brands can now take advantage of print&rsquo;s deeper engagement levels to run last-minute ads that can have an effect for years. To read the full article, see below.</p> http://www.printpower.eu/UK/Seizing-the-moment-by-using-real-time-print-adverts-to-create-deeper-reader-engagement#8440 How virtual reality is changing the face of journalism http://www.printpower.eu/UK/How-virtual-reality-is-changing-the-face-of-journalism Mon, 19 Dec 2016 16:43:04 +0000 info@printpower.eu(Jess Taylor) <p>The New York Times (NYT) magazine readers were treated to a &lsquo;multi-media journey&rsquo; that included text, photographs and a virtual reality (VR) film delivered via a dedicated app. The launch attracted reviews from news outlets around the globe, with media observers asking if VR could be the saviour of journalism.<br /> The magazines initiative has been the most attention grabbing and successful to date; NYT VR became the most successful app launch ever with the paper&rsquo;s VR app downloaded more than 600,000 times.</p> <p>See below to read the full article and find top tips for creating a stunning virtual reality film...</p> http://www.printpower.eu/UK/How-virtual-reality-is-changing-the-face-of-journalism#8406 Will 2017 be the Tipping Point for Print Media? http://www.printpower.eu/UK/Will-2017-be-the-Tipping-Point-for-Print-Media Fri, 16 Dec 2016 16:41:13 +0000 info@printpower.eu(Ulbe Jelluma) <p>During 2016 advertising, media and marketing experts have increasingly pointed at a possible review of their media spend. We have already discussed various signs of change in earlier posts when talking about The Pendulum. It seems that all of these indicators of an attitude change come together and that 2017 might well become the year when advertisers and their agencies will review their choice of channels.</p> http://www.printpower.eu/UK/Will-2017-be-the-Tipping-Point-for-Print-Media#8403 Newspapers remain one of the most engaging advertising platforms http://www.printpower.eu/UK/Read-all-about-it Mon, 12 Dec 2016 15:11:00 +0000 info@printpower.eu(Jess Taylor) <p><strong>Discover why newspaper advertising&nbsp;remains one of the most engaging&nbsp;and effective advertising platforms&nbsp;for brands across Europe, and what&nbsp;Bild Zeitung, The Sun and Tele Star are&nbsp;doing to make sure it stays that way. To read the full article, please see below. </strong></p> http://www.printpower.eu/UK/Read-all-about-it#8354 Print, a marketer's best friend. http://www.printpower.eu/UK/Print-a-marketers-best-friend Mon, 05 Dec 2016 15:35:03 +0000 info@printpower.eu(Jess Taylor) <p>Next to actual sales, there&rsquo;s nothing more important in brand marketing than loyalty. Keeping a customer happy, confident and engaged in your brand takes regular communication, a strong emotional bond and a lengthy presence in the home &ndash; which is where print comes in. to read the full article, see below.</p> http://www.printpower.eu/UK/Print-a-marketers-best-friend#8359 Virtual Reality advertisements and 5 other innovations http://www.printpower.eu/UK/Virtual-Reality-advertisements-and-5-other-innovations Wed, 23 Nov 2016 15:40:26 +0000 info@printpower.eu(Ulbe Jelluma) <p>Within the advertising industry print media, TV, radio and cinema are often referred to as &lsquo;traditional media&rsquo;. As with TV major innovations are also taking place in the print media industry. Some of these innovations have to do with the paper itself, others with the improvement of the consumer experience with print media.</p> http://www.printpower.eu/UK/Virtual-Reality-advertisements-and-5-other-innovations#8326 30% higher effectiveness of mail explained http://www.printpower.eu/UK/30-higher-effectiveness-of-mail-explained Wed, 23 Nov 2016 10:04:42 +0000 info@printpower.eu(Ulbe Jelluma) <p>We&rsquo;ve written a number of times about the effectiveness of triggering multiple senses in for example a mailing. In Germany, the second edition of a book dedicated to the use and effectiveness of the &lsquo;haptic&rsquo; effect was recently published.</p> http://www.printpower.eu/UK/30-higher-effectiveness-of-mail-explained#8322 Discover why people love longform print media http://www.printpower.eu/UK/Size-is-Everything Fri, 18 Nov 2016 09:15:25 +0000 info@printpower.eu(Jess Taylor) <p>In a media world dominated by 140-character copy and quick bursts of content, there&rsquo;s a new-found love of long-form journalism and marketing. We travel to Berlin, Paris, London and New York to discover why the media world likes to go long.<br /> Who has time to read these days? In an age when we are bombarded with up to 5,000 commercial messages in a typical day, when 7,094 tweets are sent every second and we spend so much time on our smartphones we now have a shorter attention span than a goldfish!</p> <p><span style="color:#800080">To read the full article, see below&hellip;</span></p> http://www.printpower.eu/UK/Size-is-Everything#8310 Creative Mailing from Print Power Challenges Common Beliefs About Direct Mail http://www.printpower.eu/UK/Creative-mailing-from-Print-Power-challenges-common-beliefs-about-Direct-Mail Mon, 31 Oct 2016 11:35:32 +0000 info@printpower.eu(Print Power ) <p>The two-stage mailing confirms the strong position of Direct Mail in the UK and highlights its effectiveness.</p> http://www.printpower.eu/UK/Creative-mailing-from-Print-Power-challenges-common-beliefs-about-Direct-Mail#8255 The Pendulum: Three additional reasons http://www.printpower.eu/UK/The-Pendulum-three-additional-reasons Sun, 30 Oct 2016 11:21:10 +0000 info@printpower.eu(Ulbe Jelluma) <p>The Pendulum is moving back to increased interest in print media. We&#39;ve written recently about this so-called phase three in the choice and budget allocation of digital media and print media. After the initial phase of testing of digital media, the phase of Digital First, we&#39;ve now come to a phase of re-evaluating print again as an effective channel in the media mix. This article shows four more developments underlining this phase three.</p> http://www.printpower.eu/UK/The-Pendulum-three-additional-reasons#8253 Only 50% believe in measuring ROI content marketing http://www.printpower.eu/UK/Only-50-believe-in-measuring-ROI-content-marketing Fri, 28 Oct 2016 16:18:15 +0100 info@printpower.eu(Ulbe Jelluma) <p>&ldquo;We all know it is easier to get metrics from digital channels, and easier to make digital content look like it&rsquo;s working well&rdquo;. This is an advantage of digital channels over more &lsquo;traditional&#39; channels such as print. This might explain some of the over-reliance of marketers and agencies on digital channels.</p> http://www.printpower.eu/UK/Only-50-believe-in-measuring-ROI-content-marketing#8252 The Pendulum: Group M Germany promoting print http://www.printpower.eu/UK/The-Pendulum-Groupe-M-Germany-promoting-print Fri, 28 Oct 2016 09:46:18 +0100 info@printpower.eu(Ulbe Jelluma) <p>The largest German media agency group - Group M, part of WPP - announced earlier this month that they will organise a full day session on the role of print media. The Print Summit is organised for Group M staff and external people.</p> http://www.printpower.eu/UK/The-Pendulum-Groupe-M-Germany-promoting-print#8250 Almost 9 out 10 people read e-commerce package insert http://www.printpower.eu/UK/Almost-9-out-10-people-read-e-commerce-package-insert Sun, 23 Oct 2016 16:45:15 +0100 info@printpower.eu(Ulbe Jelluma) <p>At the Door Drop Congress 2016 (Berlin) results were presented about the effectiveness of package inserts. When buying products from your favourite online shop leaflets or brochures are sometimes added. Research was done by DiMaBay, a European company distributing 1 billion vouchers in Europe, shows that 87% of all in-package leaflets or brochures are read.</p> http://www.printpower.eu/UK/Almost-9-out-10-people-read-e-commerce-package-insert#8228 Marketers backtrack to print for effective advertising http://www.printpower.eu/UK/Marketers-backtrack-to-print-for-effective-advertising Mon, 26 Sep 2016 11:05:54 +0100 info@printpower.eu(Jess Taylor) <p>Having all our communications, entertainment and information needs met by the device in our pockets has left many of us hankering after the simpler days of typewriters, record turntables and print. Ad blocking, click fraud and low viewability of ads have all become major headaches for brands as they consider the value they get from their digital ad spending. To read the full article, please see below.</p> http://www.printpower.eu/UK/Marketers-backtrack-to-print-for-effective-advertising#8169 Digital growth continues but Sir Martin Sorrell is concerned http://www.printpower.eu/UK/Digital-growth-continues-but-Sir-Martin-Sorrell-is-concerned Tue, 13 Sep 2016 09:50:02 +0100 info@printpower.eu(Ulbe Jelluma) <p>The latest estimates from ZentithOptimedia and Group M show a global growth of advertising expenditures of 4.4 per cent, resulting in a total of $539 billion advertising spend. Group M shows that 99% of this growth comes from increased internet spend. Internet will represent 31% of total expenditures in 2016.</p> http://www.printpower.eu/UK/Digital-growth-continues-but-Sir-Martin-Sorrell-is-concerned#8109 Topical creativity in newspapers http://www.printpower.eu/UK/Topical-creativity-in-newspapers Mon, 12 Sep 2016 20:17:37 +0100 info@printpower.eu(Ulbe Jelluma) <p>Major events are a great excuse for brands to get &#39;borrowed&#39; attention. Some topical advertisers are sponsors of events and want to exploit in the best possible way their sponsorship. Others understand the attention value of events and want to piggyback.</p> http://www.printpower.eu/UK/Topical-creativity-in-newspapers#8108 The expanding array of stunning effects and treatments print can offer http://www.printpower.eu/UK/The-expanding-array-of-stunning-effects-and-treatments-print-can-offer Mon, 12 Sep 2016 14:21:41 +0100 info@printpower.eu(Jess Taylor) <p>It&rsquo;s never been more challenging for print to stand out from the crowd. Different finishes can be added to print to help it create cut-through, such as die-cutting, foiling and embossing, these finishes can be costly and time-consuming. As a result, a growing number of marketers are turning to special inks, substrates and treatments that can be completed in a single pass on press and elevate a piece of print way beyond the ordinary. To read about all the different effects print can offer, please read the full article below.</p> http://www.printpower.eu/UK/The-expanding-array-of-stunning-effects-and-treatments-print-can-offer#8106 The billion dollar sector http://www.printpower.eu/UK/The-billion-dollar-sector Wed, 31 Aug 2016 09:00:03 +0100 info@printpower.eu(Jess Taylor) <p>Global spend on content marketing is currently estimated to be $150bn, rising to over $300bn in 2019, it&rsquo;s clear that this relatively young marketing sector is booming. it appears that brands are discovering that print is the best medium to get a brand&rsquo;s message across and engage its customers for the longest time. To read the full article, please see below.</p> http://www.printpower.eu/UK/The-billion-dollar-sector#8078 Pizza Hut and McDonald's use innovative print http://www.printpower.eu/UK/Pizza-Hut-and-McDo-use-innovative-print Tue, 30 Aug 2016 17:49:24 +0100 info@printpower.eu(Ulbe Jelluma) <p>Printed electronics open the door to innovative and engaging new applications. We&#39;ve been following the developments at Novalia, one of the most important players in this domain, for years. It took a while before the use of print fitted with electronics found its use. But now two fast food chains have developed beautiful applications.</p> http://www.printpower.eu/UK/Pizza-Hut-and-McDo-use-innovative-print#8077 Direct mail No 1 channel for large German companies http://www.printpower.eu/UK/Direct-mail-No-1-channel-for-large-German-companies Tue, 30 Aug 2016 16:01:59 +0100 info@printpower.eu(Ulbe Jelluma) <p>The 2016 DialogMarketing Monitor from Deutsche Post concludes that 1 out of 4 companies with a turnover of less than &euro;25 million use a mix of three channels (in most cases newspaper/magazine advertising, outdoor and personalised mail). Of the large companies, turnover &gt; &euro;25 million, half integrate the different channels.&nbsp;</p> <p>&nbsp;</p> http://www.printpower.eu/UK/Direct-mail-No-1-channel-for-large-German-companies#8075 The creative power of magazine covers http://www.printpower.eu/UK/The-creative-power-of-magazine-covers Mon, 22 Aug 2016 08:12:33 +0100 info@printpower.eu(Ulbe Jelluma) <p>When somebody can&rsquo;t hear you because there is too much noise, you would probably raise your voice to be heard.&nbsp; Magazines and especially newspapers have used this approach for decades. The very bold type on the front page of newspapers or the &lsquo;shocking&rsquo; pictures on the cover of magazines are examples of shouting to the audience in order to be heard.</p> http://www.printpower.eu/UK/The-creative-power-of-magazine-covers#8061 Vogue luxury glossy magazines lead the way for print longevity and success http://www.printpower.eu/UK/Vogue-luxury-glossy-magazines-lead-the-way-for-print-longevity-and-success Tue, 16 Aug 2016 12:14:42 +0100 info@printpower.eu(Jess Taylor) <p>Around the world, the highly influential Vogue magazine is a must-read for those in the fashion industry and a much sought after vehicle for showing off designer trends. Crucially, it&rsquo;s also a luxurious treat for millions of women between the ages of 16-80, all fascinated by this exclusive world. The glossy magazine has defined fashion over the past century and reminds us why print matters to readers and advertisers. To read the full article, please see below.</p> http://www.printpower.eu/UK/Vogue-luxury-glossy-magazines-lead-the-way-for-print-longevity-and-success#8049 What's going-on in media, advertising and tech http://www.printpower.eu/UK/Whats-going-on-in-media-advertising-and-tech-in-4-EU-events Fri, 12 Aug 2016 10:40:10 +0100 info@printpower.eu(Ulbe Jelluma) <p>This autumn event calendar promises some excellent events to get updated on the role and importance of print media. Conferences on direct mail, the role of print in the mix, door drops and innovations will boost the knowledge required for the transformation the media industry is undergoing.</p> <p>&nbsp;</p> http://www.printpower.eu/UK/Whats-going-on-in-media-advertising-and-tech-in-4-EU-events#8042 UEFA launch some of their largest print campaigns of the year for Euro 2016 http://www.printpower.eu/UK/UEFA-launching-some-of-their-largest-print-campaigns-of-the-year-for-Euro-2016 Tue, 09 Aug 2016 12:39:36 +0100 info@printpower.eu(Jess Taylor) <p>Well before UEFA Euro 2016 was underway, magazines, newspapers and brochures featuring adverts, sponsored content, previews, game-plans and pocket guides will have hit the shelves in a colossal media campaign of which print is an integral part. To read the full article see below.</p> http://www.printpower.eu/UK/UEFA-launching-some-of-their-largest-print-campaigns-of-the-year-for-Euro-2016#8031 Addressing tech people? Use a magazine! http://www.printpower.eu/UK/Addressing-tech-people-Use-a-mag-like-C|Net-and-others Thu, 04 Aug 2016 11:24:28 +0100 info@printpower.eu(Ulbe Jelluma) <p>We&#39;ve most probably entered another phase in the integration of offline and online. After the rush into everything digital, the quest for integration of offline and online, it looks like we&#39;re now in a phase of reappraisal of print media. We&#39;ve noticed in earlier newspost already the use of print by tech companies such as Uber. More publishers decide to have a print version next to their online version or only&nbsp;have a print magazine.</p> http://www.printpower.eu/UK/Addressing-tech-people-Use-a-mag-like-C|Net-and-others#8022 Consumer life stage shows detail of mail responsiveness. http://www.printpower.eu/UK/Consumer-life-stage-shows-detail-of-mail-responsiveness Wed, 20 Jul 2016 18:49:03 +0100 info@printpower.eu(Ulbe Jelluma) <p>&nbsp;Royal Mail/Market Reach recently added a new piece of research to &ldquo;the Private Life of Mail&rdquo; and &ldquo;This Time It&rsquo;s Personal&rdquo; studies. &ldquo;The Life Stages of Mail&rdquo; presents an understanding of how people from different ages consume, interact and feel about direct mail. The research is meant to provide answers to brand owners&rsquo; questions such as &ldquo;will digital natives respond differently to mail than other groups or how is mail shared and discussed in different households&quot;.</p> http://www.printpower.eu/UK/Consumer-life-stage-shows-detail-of-mail-responsiveness#7980 Do advertisers fully benefit from human readership of print media? http://www.printpower.eu/UK/Do-advertisers-fully-benefit-from-human-readership-of-print-media Wed, 13 Jul 2016 14:45:11 +0100 info@printpower.eu(Ulbe Jelluma) <p>Today&rsquo;s advertising and media world is dominated with news and developments about digital media. Given the technological developments, the ease of use and measurability, brand owners and agencies spend time on understanding and using online media in the media mix. However non-human traffic might influence the effectiveness of the advertiser&rsquo;s budget.</p> http://www.printpower.eu/UK/Do-advertisers-fully-benefit-from-human-readership-of-print-media#7959 Newspaper ads successfully gain attention http://www.printpower.eu/UK/Newspaper-ads-successfully-gain-attention Tue, 12 Jul 2016 16:42:39 +0100 info@printpower.eu(Ulbe Jelluma) <p>A number of years ago Sir Martin Sorrell made a link between the time spent with newspapers and the advertising expenditures in newspapers; with decreasing total amount of time spent on reading newspapers, the amount of advertising money for newspapers should also be decreased. He recently changed that point of view. And the following research shows why newspapers remain a strong part of the advertising mix.</p> http://www.printpower.eu/UK/Newspaper-ads-successfully-gain-attention#7957 2 million Swedes build their ideal house with data http://www.printpower.eu/UK/2-million-Swedes-build-their-ideal-house-with-data Thu, 30 Jun 2016 09:54:06 +0100 info@printpower.eu(Ulbe Jelluma) <p>Can creativity be calculated? Can creativity be the result of data analysis. We believe that creativity is a distinct talent of people, but we&rsquo;re seeing increasingly the impact of data. In other words to what extend is creativity the result of individual efforts and can not be derived from or measured in an analytical&nbsp; way?</p> http://www.printpower.eu/UK/2-million-Swedes-build-their-ideal-house-with-data#7931 The success of direct mail targeted towards young adults http://www.printpower.eu/UK/The-success-of-direct-mail-targeted-towards-young-adults Tue, 28 Jun 2016 09:10:39 +0100 info@printpower.eu(Jess Taylor) <p>Royal Mail sponsored advertorials to highlight the effectiveness of direct mail on younger audiences</p> http://www.printpower.eu/UK/The-success-of-direct-mail-targeted-towards-young-adults#7913 Will there be a new role for door drop media? http://www.printpower.eu/UK/Will-there-be-a-new-role-for-door-drop-media Thu, 16 Jun 2016 16:59:44 +0100 info@printpower.eu(Ulbe Jelluma) <p>Changes in the media landscape over the last 10 years have a major impact on the role of each of the media in the mix. As reach and coverage of channels change, media planners need to re-think how to address certain audiences. With door drops remaining stable in terms of reach they might overtake regional newspapers.</p> http://www.printpower.eu/UK/Will-there-be-a-new-role-for-door-drop-media#7867 Print Power magazine launched at successful DRUPA http://www.printpower.eu/UK/Drupa-Special Tue, 07 Jun 2016 12:12:58 +0100 info@printpower.eu(Tandy Wakeford) <p>The biggest fair for printers seems to have become the biggest fair for print applications. Walking through the halls you will spot an enormous variety of print applications. And that is exactly what the new Print Power magazine is promoting. Promoting the use of print in its various forms and shapes.</p> http://www.printpower.eu/UK/Drupa-Special#7843 New Yorker uses AR for storytelling http://www.printpower.eu/UK/New-Yorker-uses-AR-for-storytelling Tue, 31 May 2016 17:49:28 +0100 info@printpower.eu(Ulbe Jelluma) <p>The use of Augmented Reality (AR) seems to move to a next phase. Till now many applications of AR were extensions of an advertisement or another commercial message. And brand owners and agencies were adding measurement tools to justify the investment made.</p> http://www.printpower.eu/UK/New-Yorker-uses-AR-for-storytelling#7797 InfoTrends: 47% of Gen Y visit store after reading catalogues http://www.printpower.eu/UK/InfoTrends-47-of-Gen-Y-visit-store-after-reading-catalogues Sun, 08 May 2016 14:50:24 +0100 info@printpower.eu(Ulbe Jelluma) <p>Every new generation has its own characteristics, as do Millennials or Generation Y. They are born between early 1980s and 2000 and are perceived as the super connected among us, with large groups of friends on Facebook and connections on LinkedIn, raised in the Internet era and totally at ease with digital technology.&nbsp;</p> http://www.printpower.eu/UK/InfoTrends-47-of-Gen-Y-visit-store-after-reading-catalogues#7748 Is this news more relevant when I have your name here? http://www.printpower.eu/UK/Is-this-news-more-relevant-when-I-have-your-name-here Sun, 08 May 2016 13:33:20 +0100 info@printpower.eu(Ulbe Jelluma) <p>The combination of data, advertising and digital presses allowed some 15-20 years ago the start of personalisation. These were the days of Don Peppers and the One-to-One future. Direct Mail could be personalised thanks to the digital presses and the start of data management. Today personalisation and versioning is everywhere. Retailers offer personalised leaflets and brochures, travel companies selected travel desitinations and car brands personalised brochures.</p> http://www.printpower.eu/UK/Is-this-news-more-relevant-when-I-have-your-name-here#7747 Facebook uses beautiful book for new employees http://www.printpower.eu/UK/Facebook-uses-beautiful-book-for-new-employees Mon, 18 Apr 2016 11:43:07 +0100 info@printpower.eu(Ulbe Jelluma) <p>The paperless office was already discussed in Business Week in 1975, but even today in the digital era, it has not been realised. And most probably will not be realised either. The best proof of this is when digitally born and raised companies start using print to communicate with their audiences. Take Facebook for example. They are using a beautifully produced book to inform that new employees.</p> http://www.printpower.eu/UK/Facebook-uses-beautiful-book-for-new-employees#7687 The Power of Porsche Print http://www.printpower.eu/UK/Porsche-demonstrates-interactivity-via-print-ad Sat, 16 Apr 2016 08:36:59 +0100 info@printpower.eu(Ulbe Jelluma) <p>An advert for the new Porsche 911 in Fast Company demonstrates the power of a printed magazine to create attention for a totally new digital experience. The print ad drives readers to a 3D hologram on a tablet.</p> http://www.printpower.eu/UK/Porsche-demonstrates-interactivity-via-print-ad#7686 Government use printed leaflet to change public opinion http://www.printpower.eu/UK/Government-use-printed-leaflet-to-change-public-opinion Fri, 08 Apr 2016 08:34:52 +0100 info@printpower.eu(Ulbe Jelluma) <p>Many governments have recently changed the way of communicating with their citizens. Most recently the Dutch government announced that the blue envelope will be replaced by email. The blue envelop is used by the Ministry of Finance for all tax notifications.&nbsp;In 2015 150 mio blue envelopes were sent to citizens and companies.</p> http://www.printpower.eu/UK/Government-use-printed-leaflet-to-change-public-opinion#7669 The effectiveness of a newspaper without advertising http://www.printpower.eu/UK/The-effectiveness-of-a-newspaper-without-advertising Fri, 01 Apr 2016 10:20:38 +0100 info@printpower.eu(Ulbe Jelluma) <p>Last year Italian newspaper La Stampa added a weekly supplement to its newspaper. Nothing new you would say, many newspapers have added a supplement. This supplement does however have major differences with the glossy versions you read during the weekends.</p> http://www.printpower.eu/UK/The-effectiveness-of-a-newspaper-without-advertising#7642 Sounds on paper, read the first issue of Paper Jam http://www.printpower.eu/UK/Sounds-on-paper-read-the-first-issue-of-Paper-Jam Thu, 24 Mar 2016 10:01:06 +0000 info@printpower.eu(Ulbe Jelluma) <p>Paper Jam is a new magazine on the qualities of paper. Paper is the only medium that can trigger all senses. The first issue of Paper Jam is featuring Sound.</p> http://www.printpower.eu/UK/Sounds-on-paper-read-the-first-issue-of-Paper-Jam#7608 DRUPA 2016: Get update on how print adds value to your brand http://www.printpower.eu/UK/drupa-the-worlds-leading-trade-show-event-for-graphic-industrial-media-and-multichannel-print-is-around-the-corner Wed, 23 Mar 2016 14:51:55 +0000 info@printpower.eu(Shareena Patel) <p>Drupa the world&rsquo;s leading trade show event for graphic, industrial, media and multichannel print is around the corner. With the print and media industry continually changing, the event will highlight innovations of print, multichannel, functional printing, packaging production, 3D printing and green printing, attracting new visitor groups with state-of-the-art technologies and new solutions.</p> http://www.printpower.eu/UK/drupa-the-worlds-leading-trade-show-event-for-graphic-industrial-media-and-multichannel-print-is-around-the-corner#7607 Magazine ads: achieve your ROI goal or get your money back http://www.printpower.eu/UK/Magazine-ads-achieve-your-ROI-goal-or-get-your-money-back Tue, 22 Mar 2016 21:03:41 +0000 info@printpower.eu(Ulbe Jelluma) <p>The US magazine association (MPA) announced a programme that guarantees ROI when advertising in a titles from a number of publishers. The programme, which started some years ago with Meredith Corp. titles, has now been adopted by the MPA.</p> http://www.printpower.eu/UK/Magazine-ads-achieve-your-ROI-goal-or-get-your-money-back#7604 Almost half of Millennials' newspaper reading is in print http://www.printpower.eu/UK/Almost-half-of-Millennials-newspaper/mags-reading-time-is-in-print Tue, 22 Mar 2016 14:31:43 +0000 info@printpower.eu(Ulbe Jelluma) <p>The printed newspapers continue to attract a strong readership among adults and Millennials. Despite the strong position of digital offerings, print newspapers remain the first source of information for adults. Although the UK probably has the highest adoption of online services, the majority of Brits continue to use traditional media and devices.&nbsp;</p> http://www.printpower.eu/UK/Almost-half-of-Millennials-newspaper/mags-reading-time-is-in-print#7603 Top 1.000 advertisers spend up to almost one third of budget on Print http://www.printpower.eu/UK/Top-1000-advertisers-spend-up-to-almost-one-third-of-budget-on-Print Fri, 11 Mar 2016 18:12:15 +0000 info@printpower.eu(Ulbe Jelluma) <p>An analysis of data from different sources, including data from Nielsen, Kantar and Acre, shows that the top advertisers in the major markets spend up to one third of their budget on print. The analysis made by LeFac also draws the attention on the different media strategies applied by brands in the same category.</p> <p>&nbsp;</p> http://www.printpower.eu/UK/Top-1000-advertisers-spend-up-to-almost-one-third-of-budget-on-Print#7565 Waitrose: 'print is our most effective advertising channel' http://www.printpower.eu/UK/Waitrose-print-is-our-most-effective-advertising-channel Fri, 04 Mar 2016 11:00:43 +0000 info@printpower.eu(Print Power ) <p>One of the biggest supermarkets has said that it is the biggest advertiser in print of all UK operating supermarkets. They have clearly described that print is their most effective channel.</p> http://www.printpower.eu/UK/Waitrose-print-is-our-most-effective-advertising-channel#7518 Print has a unique ability to get across the most difficult information! http://www.printpower.eu/UK/Print-has-a-unique-ability-to-get-across-the-most-difficult-information Mon, 15 Feb 2016 11:26:00 +0000 info@printpower.eu(Print Power ) <p>Whether it&rsquo;s detailed infographics that explain complex industry trends or long-form journalism that describes tricky financial models, print has a unique ability to get across the most difficult information. What is it about print that allows us to convey highly complex information simply and concisely? Whether in the form of data (via infographics, illustrations and other graphic devices) or long-form journalism, brands are finding that they are able to get across key messages to their customers more effectively by turning to print.</p> http://www.printpower.eu/UK/Print-has-a-unique-ability-to-get-across-the-most-difficult-information#7249 Print ads are more effective than online and TV! http://www.printpower.eu/UK/Print-Ads-are-more-effective-than-online-and-TV Mon, 08 Feb 2016 10:45:42 +0000 info@printpower.eu(Shareena Patel) <p>It is fair to say that print ads are coming out on top. According to a US study by Millward Brown print is increasing brands favourability and purchase intent.&nbsp; The research of nearly 100 ad effectiveness studies proved that print has favourable attributes that every new media option is tapping into due to its trusted content, high consumer engagement and validated sale drivers.</p> http://www.printpower.eu/UK/Print-Ads-are-more-effective-than-online-and-TV#7429 Why people prefer reading print! http://www.printpower.eu/UK/Why-people-prefer-reading-print Wed, 03 Feb 2016 13:14:46 +0000 info@printpower.eu(Shareena Patel) <p>While paper books may face heavy competition from e-books, evidence suggests that they are still very vital in our daily lives. Interestingly enough, even for young people of the &lsquo;internet age.&rsquo; A recent Pew research study found that over 75% of people between 18 and 24 years of age had read a paper book in the past year. Only 21% had read an e-book. And 66% of children ages 6 to 17 preferred print books.</p> http://www.printpower.eu/UK/Why-people-prefer-reading-print#7414 Have marketors gone overboard for digital? http://www.printpower.eu/UK/Have-marketors-gone-overboard-for-digital Mon, 25 Jan 2016 10:28:09 +0000 info@printpower.eu(Shareena Patel) <p>What you see is not necessarily what you get! Whilst digital channels offer tremendous reach, there is increasing questioning around the truthfulness of digital effectiveness. According to the latest Edelman Trust Survey, print and other traditional channels are still tops for trustworthiness.</p> http://www.printpower.eu/UK/Have-marketors-gone-overboard-for-digital#7351 Printed books generate major sales and continue to climb! http://www.printpower.eu/UK/Printed-books-generate-major-sales-and-continue-to-climb Mon, 25 Jan 2016 09:55:06 +0000 info@printpower.eu(Shareena Patel) <p>Printed books sales have continued to climb, according to data from Neilson Bookscan, 571 million more books have been sold worldwide in 2015 than in 2014, while e-books account for only 25% of the total book sales, a small increase from 23% in 2014.</p> http://www.printpower.eu/UK/Printed-books-generate-major-sales-and-continue-to-climb#7349 Online goes offline! http://www.printpower.eu/UK/Online-goes-offline Tue, 19 Jan 2016 12:01:00 +0000 info@printpower.eu(Shareena Patel) <p>International tech giants have created a digital revolution, transforming the way that we consume media on screen. However, 5 digital brands have embraced print magazines in order to forge a stronger connection with its consumers, staff and stakeholders. After being top in the digital world they have now discovered that they need the technology of print to get their messages across.</p> http://www.printpower.eu/UK/Online-goes-offline#7242 98% of marketers said that personalisation would enhance the effectiveness of mail! http://www.printpower.eu/UK/95-of-marketers-said-that-personalisation-would-enhance-the-effectiveness-of-mail Wed, 13 Jan 2016 16:27:00 +0000 info@printpower.eu(Print Power ) <p>From bespoke pieces of direct mail to customer magazines created for the individual, personalisation is the next big thing in print marketing. Are you ready to get closer to your customer? &nbsp;</p> http://www.printpower.eu/UK/95-of-marketers-said-that-personalisation-would-enhance-the-effectiveness-of-mail#7251 Deloitte: "Advertising spend impacts GDP with factor 5" http://www.printpower.eu/UK/Deloitte-Advertising-spend-impact-on-economy-is-factor-5 Tue, 05 Jan 2016 11:33:08 +0000 info@printpower.eu(Ulbe Jelluma) <p>A Deloitte study shows the effect of advertising spend on the economy. The study - done in Belgium - indicates that the advertising spend in the country has a major impact on the GDP.&nbsp;</p> http://www.printpower.eu/UK/Deloitte-Advertising-spend-impact-on-economy-is-factor-5#7267 The Swinging Pendulum - The World's Most Powerful Ad Man Comes Out in Favour Of Print http://www.printpower.eu/UK/The-Swinging-Pendulum---The-worlds-most-powerful-ad-man-comes-out-in-favour-of-print Mon, 04 Jan 2016 15:10:00 +0000 info@printpower.eu(Print Power ) <p>Sir Martin Sorrell&#39;s recent comments about the &#39;engagement&#39; virtues of traditional media have helped re-ignite a debate about the merits of print as an advertising medium. But just how significant was his intervention?</p> http://www.printpower.eu/UK/The-Swinging-Pendulum---The-worlds-most-powerful-ad-man-comes-out-in-favour-of-print#7238 Read why Apple, Google, Facebook & LinkedIn turn to print! http://www.printpower.eu/UK/Apple-Google-Facebook--LinkedIn-and-more-tech-giants-turn-to-print Sun, 20 Dec 2015 09:27:00 +0000 info@printpower.eu(Shareena Patel) <p>Apple, Google, Facebook, LinkedIn, Airbnb, Uber, Net a Porter plus a host of other tech brands have built their huge businesses using digital marketing. So why are they now turining to print to grow even bigger?</p> http://www.printpower.eu/UK/Apple-Google-Facebook--LinkedIn-and-more-tech-giants-turn-to-print#7240 Third most important ad medium in UK and USA? Direct Mail! http://www.printpower.eu/UK/Third-most-important-advertising-medium-in-UK-Direct-Mail Thu, 17 Dec 2015 16:30:00 +0000 info@printpower.eu(Ulbe Jelluma) <p>Total advertising expenditures in countries often don&#39;t take account of Direct Mail investement. This results is a view that Direct Mail probably has declined in importance. Recent data from the UK and the USA shows the opposite. In those two highly digitalised advertising markets, Direct Mail is the third most important channel.</p> http://www.printpower.eu/UK/Third-most-important-advertising-medium-in-UK-Direct-Mail#7208 Strike a Pose with Swarovski and Harrods Customer Magazines http://www.printpower.eu/UK/Strike-a-Pose-with-Swarovski-and-Harrods-Customer-Magazines Wed, 16 Dec 2015 15:31:00 +0000 info@printpower.eu(Shareena Patel) <p>Swarovski and Harrods are two of the worlds biggest brands in luxury retail, with a rich history and even richer clientele. Central to both their marketing strategies is a stylish, opulent and glamorous customer magazine. Credit cards at the ready!</p> http://www.printpower.eu/UK/Strike-a-Pose-with-Swarovski-and-Harrods-Customer-Magazines#7225 A book that transforms into a camera http://www.printpower.eu/UK/A-book-that-transforms-into-a-camera Mon, 14 Dec 2015 16:04:41 +0000 info@printpower.eu(Shareena Patel) <p>Artist Kelli Anderson creates an astonishing pop up book that transforms into a working camera.</p> http://www.printpower.eu/UK/A-book-that-transforms-into-a-camera#7226 "Print is a very strong call-to-action medium!" http://www.printpower.eu/UK/Prints-is-a-very-strong-call-to-action-medium Mon, 14 Dec 2015 14:32:14 +0000 info@printpower.eu(Shareena Patel) <p><strong>&ldquo;Print is a very strong call-to-action medium. You run a print ad and can get people to act on it&rdquo;</strong></p> <p>You could have the greatest print creative in the world, but without the support of a media planner, it would forever languish in the &lsquo;tbc&rsquo; pile. So what exactly do media planners do? What are their thoughts on print? And where do they see its future? We gather five of Europe&rsquo;s leading planners to explain all&hellip;</p> <p>In this article which first appered in Print Power Magazine Issue 8 Autum 2014. David Benady explores the thoughts of media planners about the role of print</p> http://www.printpower.eu/UK/Prints-is-a-very-strong-call-to-action-medium#7222 Brand + Magazines = Brandzines http://www.printpower.eu/UK/Brand-Plus-Magazines--Brandzines Mon, 14 Dec 2015 14:25:02 +0000 info@printpower.eu(Shareena Patel) <p>What do you do when your marketing budget is getting squeezed and you suspect the magazines soaking up your advertising spend aren&rsquo;t reaching the audience you want? Simple: you make your own magazine and call it a Brandzine! Mark Hooper examines why brands are seeking to deliver quality, styled magazines with a more creative, innovative and editorial offering.</p> http://www.printpower.eu/UK/Brand-Plus-Magazines--Brandzines#7220 Gain interest in car manual and Bible with reconceived print http://www.printpower.eu/UK/Gain-interest-in-car-manual-and-Bible-with-reconceived-print Fri, 11 Dec 2015 15:31:25 +0000 info@printpower.eu(Ulbe Jelluma) <p>The question about innovation in print media is often raised. More and more evidence is now collected that due to the digital advances print media is reconceived or reformed and flourishes again, be it on a different scale as before. Several initiatives are taken to adjust print media to the new reality of media consumption. Below are some striking examples.</p> http://www.printpower.eu/UK/Gain-interest-in-car-manual-and-Bible-with-reconceived-print#7207 Magazines demonstrate "prescription" role http://www.printpower.eu/UK/Magazines-demonstrate-prescription-role Fri, 11 Dec 2015 09:24:31 +0000 info@printpower.eu(Ulbe Jelluma) <p>Different recent studies show the impact of magazine brands on readers behaviour. Print magazines offer the comfort of escaping, of a treat. And magazines also offer the perfect environment for quality advertising that is appreciated by readers. And furthermore they serve as a prescriber for certain products.&nbsp;</p> http://www.printpower.eu/UK/Magazines-demonstrate-prescription-role#7204 ‘Scent Marketing’ can increase perception of a brand’s advertising by 19% http://www.printpower.eu/UK/Scent-Marketing-can-increase-perception-of-a-brands-advertising-by-19 Thu, 10 Dec 2015 16:13:00 +0000 info@printpower.eu(Shareena Patel) <p>Sensory marketing is back in vogue, as brands begin to realise that stimulating their customers&rsquo; senses increases engagement and makes print campaigns more effective. So close your eyes, inhale deeply and let us take you to a better place.</p> <p>In this article which first appered in Print Power Magazine Issue 9 Spring 2015. Simon Creasey explores how engaging customers senses makes print campaigns more effective.</p> http://www.printpower.eu/UK/Scent-Marketing-can-increase-perception-of-a-brands-advertising-by-19#7162 Range Rover celebrates 45 years with paper http://www.printpower.eu/UK/Range-Rover-relates-45-years-with-paper Mon, 07 Dec 2015 15:40:35 +0000 info@printpower.eu(Ulbe Jelluma) <p>Celebrating the 45 years of Range Rover was illustrated by the spectacular crossing of a Range Rover over a paper bridge. In China a Roman type arch bridge was made replacing the stones by sheets of paper. The construction was made with a &nbsp;steep ramp to demonstrate the qualities of the Range Rover. The middle section, the arch, was made from sheets of paper. As the video shows, the car could easily stand still on this part.&nbsp;</p> http://www.printpower.eu/UK/Range-Rover-relates-45-years-with-paper#7176 "Print is alive and has a bright future“ http://www.printpower.eu/UK/Print-is-alive-and-has-a-bright-future Tue, 01 Dec 2015 16:56:48 +0000 info@printpower.eu(Shareena Patel) <p>Print is inevitable and has amazing chances, even on today&rsquo;s digital media market. Print and Paper are showing their power especially when it comes to innovations, the impact for the readers and regarding sustainability. That&rsquo;s the conclusion of this year&rsquo;s Future Summit Print, taking place at 26th of November in Munich.</p> http://www.printpower.eu/UK/Print-is-alive-and-has-a-bright-future#7149 Power of Print Seminar 2015 http://www.printpower.eu/UK/Power-of-Print-Seminar-2015 Tue, 17 Nov 2015 14:52:25 +0000 info@printpower.eu(Shareena Patel) <p><strong>Tuesday 3rd November saw the annual Power of Print seminar. 160 guests heard from leading industry speakers about the future of print media in a multi-channel world.&nbsp;</strong></p> http://www.printpower.eu/UK/Power-of-Print-Seminar-2015#7077 "A magazine is much more than content – it’s about the experience" http://www.printpower.eu/UK/A-magazine-is-much-more-than-content--its-about-the-experience Tue, 17 Nov 2015 12:12:11 +0000 info@printpower.eu(Shareena Patel) <p>Dr Samir Husni is one of the world&rsquo;s most influential voices in global publishing, advising major publishing houses across the globe on their editorial and advertising strategies. Professor of Journalism, author, consultant and curator of over 28,000 different titles, when he talks, the magazine industry listens.</p> http://www.printpower.eu/UK/A-magazine-is-much-more-than-content--its-about-the-experience#7076 76 percent of readers trust newspaper content http://www.printpower.eu/UK/76-percent-of-readers-trust-newspaper-content Sun, 15 Nov 2015 09:10:38 +0000 info@printpower.eu(Ulbe Jelluma) <p>Newspapers are increasingly read via different platforms as shown in a recent online survey by INMA (The International News Media Association). Today, engagement with newspapers is in print, desktop, mobile, tablet, newspaper app or even e-paper.&nbsp;</p> http://www.printpower.eu/UK/76-percent-of-readers-trust-newspaper-content#7068 Brits spend 1 hour and 20 min. reading Sunday newspaper http://www.printpower.eu/UK/Brits-spend-1-hour-and-20-min-reading-Sunday-newspaper Sun, 15 Nov 2015 08:19:50 +0000 info@printpower.eu(Ulbe Jelluma) <p>The latest results from the IPA Touchpoints 6 survey show the importance of the Sunday newspaper in the UK. Readers spend an hour and twenty minutes reading the Sunday edition. The IPA survey shows more interesting and indeed eye-opening facts about newspaper readership.</p> http://www.printpower.eu/UK/Brits-spend-1-hour-and-20-min-reading-Sunday-newspaper#7067 "Printed Brand Is Legacy & Tradition That Gives The Brand Strength" http://www.printpower.eu/UK/The-Printed-Brand-Is-The-Legacy--Tradition-That-Gives-The-Brand-Strength Fri, 13 Nov 2015 15:38:00 +0000 info@printpower.eu(Shareena Patel) <p>Magazine publishers are finding new ways to engage with the audience through online, mobile and video. We are increasingly seeing legacy magazine companies selling media solutions incorporating print and digital and promoting native advertising. But the printed brand is the legacy and tradition that gives the brand its strength. You can read all the fashion blogs you want, but when <em>Vogue </em>says something about fashion, it really means something.</p> http://www.printpower.eu/UK/The-Printed-Brand-Is-The-Legacy--Tradition-That-Gives-The-Brand-Strength#6633 Listen to Lego, The Guardian, Business Insider, Facebook, Mediacom and many more at International CMA Summit http://www.printpower.eu/UK/The-CMA-International-Content-Marketing-Summit-2015 Mon, 02 Nov 2015 11:43:00 +0000 info@printpower.eu(Shareena Patel) <p>This is the leading thought leadership event on an international scale where the world&rsquo;s top experts in content marketing reveal strategies and secrets of their phenomenally successful campaigns</p> http://www.printpower.eu/UK/The-CMA-International-Content-Marketing-Summit-2015#7056 Will adblocking be opportunity for print media? http://www.printpower.eu/UK/Believe-in-print-and-adblocking Mon, 02 Nov 2015 09:47:16 +0000 info@printpower.eu(Ulbe Jelluma) <p>The recent interest in online adblocking has started the discussion about the abundance of advertising online. Adblocking offers consumers a way to avoid online advertising and at the same time decreases the exposure of online brand advertising. Will brand owners turn more to print given this trend?</p> http://www.printpower.eu/UK/Believe-in-print-and-adblocking#7024 Analysis of 100 ad studies: print amplifies effectiveness http://www.printpower.eu/UK/Analysis-of-100-ad-studies-print-media-amplify-effectiveness Mon, 02 Nov 2015 08:10:39 +0000 info@printpower.eu(Ulbe Jelluma) <p>Adding print media to the media mix increases the overall effectiveness of the campaign. An analysis of 100 advertising effectiveness studies in the USA demonstrates the synergy effects of multi-media campaigns. On the basis of responses of 250.000 people Millward Brown concludes with strong arguments to include print media in the mix.</p> http://www.printpower.eu/UK/Analysis-of-100-ad-studies-print-media-amplify-effectiveness#7022 The 70|20|10 model for innovation in the media mix http://www.printpower.eu/UK/The-70|20|10-model-for-innovation-in-the-media-mix Mon, 19 Oct 2015 14:48:29 +0100 info@printpower.eu(Ulbe Jelluma) <p>In today&rsquo;s fast changing media mix, brand owners and agencies need to constantly innovate to achieve the most effective combination of channels. A number of years ago the Coca-Cola Company developed the 70 | 20 | 10 investment principle for creative content. (Google uses the same approach for allocating workforce)</p> http://www.printpower.eu/UK/The-70|20|10-model-for-innovation-in-the-media-mix#6967 French door drop research: 8 out of 10 readers visit shop http://www.printpower.eu/UK/French-door-drop-research-8-out-of-10-readers-visit-shop Mon, 19 Oct 2015 10:56:52 +0100 info@printpower.eu(Ulbe Jelluma) <p>Door drops are known for their direct effect on shopping behaviour. We&rsquo;ve presented various results of its effectiveness in other new posts. Especially from The Netherlands and Belgium. More results are now available via a European-wide survey from ELMA and from France.</p> http://www.printpower.eu/UK/French-door-drop-research-8-out-of-10-readers-visit-shop#6966 SABMiller magazine ad can only be read with smartphone http://www.printpower.eu/UK/SABMiller-magazine-ad-can-only-be-read-with-smartphone Fri, 16 Oct 2015 09:57:11 +0100 info@printpower.eu(Ulbe Jelluma) <p>A recent advertisement of SABMiller in Peru shows the integration of print and an iPhone. With the high penetration of smartphones in many countries this combination can be effective and offers lots of creative opportunities.&nbsp;</p> http://www.printpower.eu/UK/SABMiller-magazine-ad-can-only-be-read-with-smartphone#6962 Is it a book or a train ticket (or both)? http://www.printpower.eu/UK/Is-it-a-book-or-a-trade-ticket-or-both Mon, 12 Oct 2015 14:39:34 +0100 info@printpower.eu(Ulbe Jelluma) <p>Reading and travelling are closely associated.When using the Underground in London everybody notices the number of people hiding behind the tabloids (although today they can&rsquo;t really hide behind their smartphones). Metro, the free newspaper, has based it&rsquo;s business on the 20 minutes an average commuter spends on travelling to his work.</p> http://www.printpower.eu/UK/Is-it-a-book-or-a-trade-ticket-or-both#6945 Print to help (finding disappeared people) http://www.printpower.eu/UK/Print-to-help-finding-disappeared-people Fri, 02 Oct 2015 11:35:18 +0100 info@printpower.eu(Ulbe Jelluma) <p>In Brazil 200.000 people disappear each year, leaving parents and families unknown about their fate. Posters are still one of the most effective ways to find the missing people.</p> http://www.printpower.eu/UK/Print-to-help-finding-disappeared-people#6906 Various sources: advertising outlook positive http://www.printpower.eu/UK/Various-sources-advertising-outlook-positive Thu, 01 Oct 2015 15:02:55 +0100 info@printpower.eu(Ulbe Jelluma) <p>The outlook for the advertising industry looks positive with advertising expenditures increasing and a positive sentiment among the the different players. These sentiment does however not include the impact of the current VW Group problems on their advertising spend. The impact of this crisis might be felt on short term, but maybe compensated by increased expenditures from competitors.</p> http://www.printpower.eu/UK/Various-sources-advertising-outlook-positive#6903 Newspaper ad with content of 175 page book http://www.printpower.eu/UK/Newspaper-ad-with-content-of-175-page-book Thu, 01 Oct 2015 09:49:22 +0100 info@printpower.eu(Ulbe Jelluma) <p>Paul Coelho&rsquo;s famous novel The Alchemist was made available in Metro newspaper a couple of days ago. Probably you were unable to read it in your commuting time and certainly without a magnifying glass.</p> http://www.printpower.eu/UK/Newspaper-ad-with-content-of-175-page-book#6896 First in-car magazine introduced by Uber http://www.printpower.eu/UK/First-in-car-magazine-introduced-by-Uber Sat, 12 Sep 2015 09:03:24 +0100 info@printpower.eu(Ulbe Jelluma) <p>We are all familiar with the in-flight magazines. Beautifully produced magazines with information about destinations, interesting interviews and plenty of products on offer. Instead of checking your phone or gazing outside you can now also benefit from probably the first in-car magazine created by Uber.</p> http://www.printpower.eu/UK/First-in-car-magazine-introduced-by-Uber#6820 How a magazine can fight Alzheimer http://www.printpower.eu/UK/How-a-magazine-can-fight-Alzheimer Fri, 11 Sep 2015 20:34:04 +0100 info@printpower.eu(Ulbe Jelluma) <p>Magazines are an effective medium to convey information. The fact that readers can take-in the articles and pictures at their pace makes it also an excellent channel for people that don&#39;t read very fast. An ideal medium for people suffering from Alzheimer.</p> http://www.printpower.eu/UK/How-a-magazine-can-fight-Alzheimer#6819 What happens when a German book critic reviews the IKEA catalogue? http://www.printpower.eu/UK/What-happens-when-a-German-book-critic-reviews-the-IKEA-catalogue Fri, 11 Sep 2015 19:33:05 +0100 info@printpower.eu(Ulbe Jelluma) <p>It might not be so easy to gain awareness for familiar products or brands. Developing viral activities, spectacular videos, breathtaking photography in spreads in magazines,... . IKEA is building up a track record for it&#39;s annual catalogue. Some years ago it copied an Apple product introduction style video for its catalogue. This year they hired the best-known German literary critic Hellmuth Karasek.</p> http://www.printpower.eu/UK/What-happens-when-a-German-book-critic-reviews-the-IKEA-catalogue#6818 "Printed newspaper makes you stumble across surprising articles" http://www.printpower.eu/UK/Newspaper-Nostalgia Fri, 11 Sep 2015 17:10:39 +0100 info@printpower.eu(Tandy Wakeford) <p>Why reading newspapers the old way is missed</p> http://www.printpower.eu/UK/Newspaper-Nostalgia#6817 Innovative cascade advertisement by Metro http://www.printpower.eu/UK/Innovative-cascade-advertisement-by-Metro Fri, 11 Sep 2015 16:30:07 +0100 info@printpower.eu(Tandy Wakeford) <p>Metro cleverly illustrate Tom Hardy&rsquo;s lead roles as both Reggie and Ronnie Kray for the film release of &#39;Legend&#39;. &nbsp;Separate pages of the ad represent each brother.&nbsp;</p> http://www.printpower.eu/UK/Innovative-cascade-advertisement-by-Metro#6816 Royal Mail study: feelings with mail drive action http://www.printpower.eu/UK/Royal-Mail-study-feelings-with-mail-drive-action Mon, 07 Sep 2015 11:38:40 +0100 info@printpower.eu(Ulbe Jelluma) <p>In order to help advertisers make the most of mail, Royal Mail MarketReach have set out to build an in-depth understanding of what consumers most appreciated about mail they found useful and/or interesting.</p> <p>Quadrangle, an independent research agency has been commissioned to conduct both qualitative and quantitative research among 3,000 nationally representative consumers. The objective of the research was to understand the characteristics of mail that consumers found valuable. A key part of this exercise was to find out if and how the mail that consumers valued also drove value for the organisation that sent it &ndash; in other words the notion of reciprocity or &lsquo;value exchange&rsquo;.</p> http://www.printpower.eu/UK/Royal-Mail-study-feelings-with-mail-drive-action#6791 Mag advertising effect guaranteed! Impact up to $18,59 ROI. http://www.printpower.eu/UK/Does-your-advertising-investment-realise-a-$1859-ROI-Magazine-advertising-does Sat, 05 Sep 2015 17:55:07 +0100 info@printpower.eu(Ulbe Jelluma) <p>The US publisher Meredith, with magazines such as Better Homes, Family Circle, Traditional Home, Parents, Shape and Mujer, announced last year a smart and courageous offer for advertisers.&nbsp;</p> http://www.printpower.eu/UK/Does-your-advertising-investment-realise-a-$1859-ROI-Magazine-advertising-does#6786 Neutrogena uses sensory marketing on cover of a magazine http://www.printpower.eu/UK/Wipe-the-make-up-right-off-this-actresses-face Thu, 20 Aug 2015 16:39:03 +0100 info@printpower.eu(Tandy Wakeford) http://www.printpower.eu/UK/Wipe-the-make-up-right-off-this-actresses-face#6718 Almost everything about effectiveness of print media http://www.printpower.eu/UK/Almost-everything-you-want-to-know-about-effectiveness-of-print Thu, 20 Aug 2015 10:36:01 +0100 info@printpower.eu(Ulbe Jelluma) <p>The next couple of months various conferences and congresses will learn you a lot more about the current status of print media in the media mix. First there is the WAN-IFRA Publishing Expo and Conference in Hamburg, then the first International Door Drop Media Congress in Amsterdam, the INMA News Media Conference in Budapest and of course the Power of Print Seminar in London.&nbsp;</p> http://www.printpower.eu/UK/Almost-everything-you-want-to-know-about-effectiveness-of-print#6714 The Power Of Inflight Magazines http://www.printpower.eu/UK/The-Power-Of-Inflight-Magazines Wed, 19 Aug 2015 12:29:00 +0100 info@printpower.eu(Shareena Patel) <p>John Reynolds explores why inflight magazine have been soothing nerves across the world for over half a century and how it now gives airlines and advertising brands unique access to a captive audience of millions every year. Air travel has changed a lot over the past 50 years. Back in the 1960s, during the &lsquo;Golden Age&rsquo; of flying, passengers reclined in seats with plentiful leg room, smoking cigars as statuesque stewardesses waited on them hand and foot. Flying then was deemed a luxury.</p> http://www.printpower.eu/UK/The-Power-Of-Inflight-Magazines#6573 Direct Mail is becoming more intelligent http://www.printpower.eu/UK/Direct-Mail-is-becoming-more-intelligent Fri, 14 Aug 2015 12:45:58 +0100 info@printpower.eu(Tandy Wakeford) <p><em><strong>It&#39;s the grandfather of digital marketing</strong></em></p> http://www.printpower.eu/UK/Direct-Mail-is-becoming-more-intelligent#6690 Direct Mail Produces 7 Times More Responses http://www.printpower.eu/UK/Direct-Mail-Produces-7-Times-More-Responses Thu, 13 Aug 2015 16:49:59 +0100 info@printpower.eu(Tandy Wakeford) <p>International surveys conducted in 2015 for the Direct Marketing Association reveal that direct mail provokes 7 times more responses than all other channels put together and produces the best ROI, in line with social media.</p> http://www.printpower.eu/UK/Direct-Mail-Produces-7-Times-More-Responses#6688 Humourous Canon Print Ads Convince People Why They Should Print http://www.printpower.eu/UK/Humourous-Canon-Print-Ads-Convince-People-Why-They-Should-Print Mon, 10 Aug 2015 16:12:08 +0100 info@printpower.eu(Shareena Patel) <p>Canon has recently released a very funny advertising campaign for its new PIXMA line of printers. The lighthearted campaign called &quot;Never Again&quot; is a series of 30 second advertisments which highlight the awkward moments in life that can occour if you do not print out a photo or document.</p> http://www.printpower.eu/UK/Humourous-Canon-Print-Ads-Convince-People-Why-They-Should-Print#6678 Guinness World Record for the world’s biggest ever magazine! http://www.printpower.eu/UK/Guinness-World-Record-for-the-worlds-biggest-ever-magazine Tue, 04 Aug 2015 17:09:40 +0100 info@printpower.eu(Shareena Patel) <p>The River Group, the award-winning content marketing agency paired with Polester to produce the largest single edition of a magazine. The astonishing creation has seen its self through to the Guinness World Record for the largest magazine ever produced.</p> http://www.printpower.eu/UK/Guinness-World-Record-for-the-worlds-biggest-ever-magazine#6648 Always wanted to read your magazine with your feet? http://www.printpower.eu/UK/Get-your-feet-in-your-hands-Read-Hansaplast-magazine Tue, 04 Aug 2015 11:36:59 +0100 info@printpower.eu(Ulbe Jelluma) <p>Print collatoral has a proven track record for various brands. Hansaplast, a Beiersdorf brand, sells a range of products specifically designed for feet care. And although important, feet care is not that high on our list of personal care. Hansaplast therefore created a very impactful magazine about what their products can do for feet.</p> http://www.printpower.eu/UK/Get-your-feet-in-your-hands-Read-Hansaplast-magazine#6647 Google, Sky, HP, News UK and six other speakers at Power of Print Seminar http://www.printpower.eu/UK/Introducing-Our-Speakers-for-the-Power-of-Print-Seminar Fri, 31 Jul 2015 14:48:21 +0100 info@printpower.eu(Tandy Wakeford) <p>This year Two Sides &amp; Print Power have teamed up with the BPIF and The Stationers&#39; Company to deliver an extraordinary seminar on the Power of Print. This will take place on Tuesday 3 November 2015, in the historic surroundings of Stationers&#39; Hall in London, from 10:00&mdash;17:30.</p> http://www.printpower.eu/UK/Introducing-Our-Speakers-for-the-Power-of-Print-Seminar#6642 On your way to Sao Paulo with your personal in-flight mag http://www.printpower.eu/UK/On-your-way-to-Sao-Paulo-with-your-personal-in-flight-mag Thu, 30 Jul 2015 14:09:54 +0100 info@printpower.eu(Ulbe Jelluma) <p>We&#39;re seeing a lot more personalised products the last couple of years. Probably the best remembered is the Coca-Cola bottle with your name on the sleeve. We all have magazines that carry our name on the cover or inside cover. Personalisation works, we&#39;re surprised and engaged.</p> http://www.printpower.eu/UK/On-your-way-to-Sao-Paulo-with-your-personal-in-flight-mag#6639 Adult Colouring Books The "Digital Detox" http://www.printpower.eu/UK/Adult-Colouring-Books-The-Digital-Detox Wed, 29 Jul 2015 14:14:57 +0100 info@printpower.eu(Shareena Patel) <p>Adult Colouring books have become a ground breaking craze for grownups who want to take the time away and indulge themselves into some colouring! The colouring books have been increasingly popular in the publishing world over the past year.</p> <p>&nbsp;</p> http://www.printpower.eu/UK/Adult-Colouring-Books-The-Digital-Detox#6637 Juan Señor: "Print is Gateway To Getting People To Interact With Printed Content Digitally" http://www.printpower.eu/UK/Juan-Seor-Print-is-Gateway-To-Getting-People-To-Interact-With-Printed-Content-Digitally Mon, 27 Jul 2015 15:21:14 +0100 info@printpower.eu(Shareena Patel) <p>Near Fields Communications (NFC) technology is the latest area that printed publications are looking towards as they aim to show that print can act as a gateway to interactivity. NFC works at close distances and allows the exchange of electronic information, as in tap-to-pay services for credit cards.</p> http://www.printpower.eu/UK/Juan-Seor-Print-is-Gateway-To-Getting-People-To-Interact-With-Printed-Content-Digitally#6632 Step-by-step Guide to Digital Print http://www.printpower.eu/UK/Step-by-step-Guide-to-Digital-Print Thu, 23 Jul 2015 15:03:47 +0100 info@printpower.eu(Shareena Patel) <p>A useful step-by-step guide has been published which explains the 7 key steps to improve the effectiveness of your digital print campaign. This guide explains: the process of setting clear objectives, defining the target audience and importance of data, using the right format through to evaluation and monitoring the results of the campaign.</p> http://www.printpower.eu/UK/Step-by-step-Guide-to-Digital-Print#6625 Paper & Packaging Keep People Close http://www.printpower.eu/UK/Paper--Packaging-Keep-People-Close Mon, 20 Jul 2015 10:00:21 +0100 info@printpower.eu(Shareena Patel) <p>See how paper and packaging keep this little boy and his father who is far away close</p> http://www.printpower.eu/UK/Paper--Packaging-Keep-People-Close#6612 DIY kit adds sound to your print http://www.printpower.eu/UK/DIY-adding-sound-to-your-print Thu, 16 Jul 2015 13:42:48 +0100 info@printpower.eu(Ulbe Jelluma) <p>Since a number of years Novalia in the UK has been working on adding sound to print media. They&#39;ve realised for example interactive posters that play sounds when certain ares are touched. I&#39;ve met Kate Stone a number of years ago and was impressed by her drive to make paper interactive.&nbsp;</p> http://www.printpower.eu/UK/DIY-adding-sound-to-your-print#6609 Paper innovation: pAge paper safes lives http://www.printpower.eu/UK/Paper-innovation-pAge-paper-safes-lives Thu, 16 Jul 2015 10:40:42 +0100 info@printpower.eu(Ulbe Jelluma) <p>By adding silver nano particles to paper, a filter is obtained that purifies water to make it drinkable water up to our standards. The McGill University and Carnegie Mellon University have developed an innovative way by which sheets of paper function as a filter for contaminated water. These sheets of paper are put together in the Drinkable Book.</p> <p>&nbsp;</p> http://www.printpower.eu/UK/Paper-innovation-pAge-paper-safes-lives#6606 Coca-Cola refreshing advertisements http://www.printpower.eu/UK/Coca-Cola-refreshing-advertisements Thu, 09 Jul 2015 10:01:17 +0100 info@printpower.eu(Ulbe Jelluma) <p>Coca-Cola developed the first ever drinkable advertising, including a huge billboard, TV commercial, print ad and a flyers. This campaign developed by Ogilvy New York was launched at a major sports event in the USA. The campaign uses the music recognition app Shazam as an integral part. Yet another example of the integration of technology in advertising.&nbsp;</p> http://www.printpower.eu/UK/Coca-Cola-refreshing-advertisements#6552 Physical communication door drops prompts physical action http://www.printpower.eu/UK/Physical-communication-of-door-drops-prompts-physical-action Mon, 06 Jul 2015 15:42:05 +0100 info@printpower.eu(Ulbe Jelluma) <p>The Netherlands is the country with the largest number of door drops, which results in a net reach of 11,2 million people ( 65% of total population). The NOM Folder Monitor 2015, surveys the use of door drops and makes all these data electronically available for media agencies. Door drops generate traffic for the retail and this surveys confirms the strength: over 80 per cent of the people that read a door drop leaflet take action.&nbsp;</p> http://www.printpower.eu/UK/Physical-communication-of-door-drops-prompts-physical-action#6542 DM guide: offer in mailing defines 40% of success http://www.printpower.eu/UK/DM-guide-offer-in-mailing-defines-40-of-success Fri, 03 Jul 2015 17:24:32 +0100 info@printpower.eu(Ulbe Jelluma) <p><span style="color:rgb(105, 105, 105)">Traditional marketing channels have been shaken up, but not necessarily supplanted by digital media, and today direct mail is a complimentary rather than a competing medium. Marketers who started their careers in the past ten years are familiar with online and social marketing but less so with direct mail. As today&rsquo;s consumers are channel agnostic, a campaign often requires an omni-channel approach to ensure that it reaches its full potential. The marketing reality is not about finding one channel, or about choosing between online or offline, but about the right set of channels working together to maximise the return on investment (ROI).</span></p> http://www.printpower.eu/UK/DM-guide-offer-in-mailing-defines-40-of-success#6535 "Print media penalised by measurement methods" http://www.printpower.eu/UK/martinsorrell Wed, 01 Jul 2015 11:38:53 +0100 info@printpower.eu(Ulbe Jelluma) <p>Sir Martin Sorrell remains in the news. The CEO of WPP &nbsp;eleborated at the recent Cannes Lions International Festival of Creativity on his positive advice about print media. In the video you will hear him saying that &quot;the pendulum has swung too far&quot;, meaning that the advertisers, creative and media agencies have chosen too much and too often for new media.</p> http://www.printpower.eu/UK/martinsorrell#6520 "Shift to online neglects power of print" http://www.printpower.eu/UK/Shift-to-online-neglects-power-of-print Mon, 29 Jun 2015 11:52:33 +0100 info@printpower.eu(Ulbe Jelluma) <p>At the most important event of the advertising industry, the Cannes Lions International Festival of Creativity, &nbsp;one can expects the best creative work from all over world. And often also a perspective on what is happening. This year the quote came from</p> http://www.printpower.eu/UK/Shift-to-online-neglects-power-of-print#6495 Selling travel off-the-page with free newspapers http://www.printpower.eu/UK/Selling-travel-off-the-page-with-free-newspapers Fri, 26 Jun 2015 10:47:00 +0100 info@printpower.eu(Ulbe Jelluma) <p>Free weekly newspapers, that are often distributed together with door drops, remain a very efficient channel for advertisers. Recently at the PRIMA Conference Louis Fraisse from Altavia pointed out the ongoing interest from advertisers.&nbsp;</p> http://www.printpower.eu/UK/Selling-travel-off-the-page-with-free-newspapers#6485 Writing against smoking using tar-based ink http://www.printpower.eu/UK/Writing-against-smoking-using-tar-based-ink Wed, 24 Jun 2015 10:15:13 +0100 info@printpower.eu(Ulbe Jelluma) <p>In Thailand BBDO Proximity developed a striking campaign against smoking. The campaign used ink made of the tar of heavy smokers. The ink that was derived from the tar was made available in the typical ink pots.</p> http://www.printpower.eu/UK/Writing-against-smoking-using-tar-based-ink#6472 "The future of news is extraordinarily bright" http://www.printpower.eu/UK/The-future-of-news-is-extraordinarily-bright Wed, 24 Jun 2015 08:42:14 +0100 info@printpower.eu(Ulbe Jelluma) <p>News is everywhere and consumers are increasingly interested in news. They are either consumers of news, creators of news or repurposing news. Ross Dawson, the author of the Newspaper Extinction Timeline, has now an updated presentation about the future of news. This is no presentation about the extinction, but an overview of developments related to the use and creation of news whether presented via newspapers or other channels.&nbsp;</p> http://www.printpower.eu/UK/The-future-of-news-is-extraordinarily-bright#6471 sp test 3 http://www.printpower.eu/UK/sp-test-3 Fri, 19 Jun 2015 12:28:51 +0100 info@printpower.eu(Shareena Patel) http://www.printpower.eu/UK/sp-test-3#6460 sp test 2 http://www.printpower.eu/UK/sp-test-2 Fri, 19 Jun 2015 12:27:47 +0100 info@printpower.eu(Shareena Patel) http://www.printpower.eu/UK/sp-test-2#6459 sp test thought leaders http://www.printpower.eu/UK/sp-test-thought-leaders Fri, 19 Jun 2015 12:10:49 +0100 info@printpower.eu(Shareena Patel) <p>test</p> http://www.printpower.eu/UK/sp-test-thought-leaders#6458 Listen to the World Press Photo Award pictures http://www.printpower.eu/UK/Listen-to-the-World-Press-Photo-Award-pictures Fri, 12 Jun 2015 15:55:14 +0100 info@printpower.eu(Ulbe Jelluma) <p>There have been numerous attemps to include sound in the production of a book, poster or magazine. The University of Chemnitz (Germany) has now included sound into a unique version of the World Press Photo Award book. The sound tells the story that is shown in each photo. The readers do not only see the image, but can also listen to the background story of what they see and what happened before and after the picture was taken.</p> http://www.printpower.eu/UK/Listen-to-the-World-Press-Photo-Award-pictures#6442 Six reasons why advertisers should include mags in the mix http://www.printpower.eu/UK/Six-reasons-why-advertisers-should-include-mags-in-the-mix Thu, 11 Jun 2015 17:39:55 +0100 info@printpower.eu(Ulbe Jelluma) <p>The UK magazine media have launched a new initiative to promote the use of magazine media. The initiative called Magnetic, kicks-off with a thorough piece of research about magazine readers. The study identifies Six Rules of Attraction: Immersion, Inspiration, Belonging, Stature, Growth and Influence. The study took place over two years with over 15.000 magazine media consumers. It included mobile diaries, online surveys, in-depth video, and face-to-face interviews, which highlighted the 28 per cent increase in digital interactions with magazine media year-on-year.</p> http://www.printpower.eu/UK/Six-reasons-why-advertisers-should-include-mags-in-the-mix#6440 "Consumers are wired to interact with paper like no other medium". http://www.printpower.eu/UK/Consumers-are-wired-to-interact-with-paper-like-no-other-medium Thu, 11 Jun 2015 13:40:50 +0100 info@printpower.eu(Ulbe Jelluma) <p>With the increased knowledge about how the brain, scientist also have better insights into what the brain experiences when touching an object, book, magazine or brochure. Last year in Germany a book was published, <em>Touch - der Haptic-Effekt im multisensorischen Marketing,&nbsp;</em>that details the findings of various studies and shows what touch can do for the marketing of brands. These findings can indeed have a positive effect on the effectiveness of the printed messages. And only printed channels, whether newspapers, magazines, direct mail, door drops or catalogues can offer this experience to brands. Other channels can not offer all the senses print can offer.</p> http://www.printpower.eu/UK/Consumers-are-wired-to-interact-with-paper-like-no-other-medium#6439 Having it printed = gaining status http://www.printpower.eu/UK/Printed--status Thu, 11 Jun 2015 10:32:06 +0100 info@printpower.eu(Ulbe Jelluma) <p>In the movie American Psycho a scene shows the importance New York business men attach to their business card. This small printed item creates status and at the same time makes them jealous. It is a great demonstration of the what might become one of the future roles of printed material; supporting high quality and luxurious products or services.</p> <p>&nbsp;</p> http://www.printpower.eu/UK/Printed--status#6435 Did publishers apply David Nash' game theory? http://www.printpower.eu/UK/Did-publishers-apply-David-Nash-game-theory Mon, 01 Jun 2015 16:20:00 +0100 info@printpower.eu(Ulbe Jelluma) <p>This week the game theory developer David Nash died in a car crash (a taxi that drove him and his wife home). He has developed a theory that is currently part of every MBA curriculum and used in business, politcis and even in private life. Most recently we were reminded of his theory when speculationg started about Greece&#39;s strategy towards the EU.</p> <p>&nbsp;</p> http://www.printpower.eu/UK/Did-publishers-apply-David-Nash-game-theory#6398 72% of Millennials spend time reading physical press http://www.printpower.eu/UK/72-of-Millennials-spend-time-reading-physical-press Mon, 01 Jun 2015 15:29:18 +0100 info@printpower.eu(Ulbe Jelluma) <p>&quot;Millennials will be the largest generation in the workforce in 2015... This is the year Millennials claim their place in the global economy&quot;. This is what Fast Company wrote about this generation in December 2014. Indicating the growing importance of this group. What is the reading behaviour of this generation and how will this influence the printed press?</p> http://www.printpower.eu/UK/72-of-Millennials-spend-time-reading-physical-press#6412 Watch out for dopamine burst when reading ad http://www.printpower.eu/UK/Watch-out-for-dopamine-burst-when-reading-ad Thu, 28 May 2015 15:31:06 +0100 info@printpower.eu(Ulbe Jelluma) <p>Andrew Robertson, President and CEO of BBDO worldwide, presented a 2 minute introduction on Bloomberg TV about the emotional effects of advertising. The advertising chief showed how advertising can change emotions and consumer behaviour. We all believe that our decisions are logical, based upon reason.&nbsp;</p> <p>&nbsp;</p> http://www.printpower.eu/UK/Watch-out-for-dopamine-burst-when-reading-ad#6397 Changing role of media in Germany http://www.printpower.eu/UK/Changing-role-of-media-in-Germany Tue, 28 Apr 2015 09:37:22 +0100 info@printpower.eu(Ulbe Jelluma) <p>A study from Die Medienanstalten shows the change of role of German media. The study defines a main role of media to inform the consumers, media have an informative role. Over a five year period newspapers are perceived as less informative: from 42% (2009) to 35% (2014). Also TV is perceived as less informative (from 62 to 60%). In this five year period Internet has taken an important position as a source of information. In 2014 the medium scored 29%, whereas in 2009 it was only 19%. The informative role of magazines remained stable and low. Radio however is seen as the second best informative medium with an increase from 47 to 51%.&nbsp;</p> http://www.printpower.eu/UK/Changing-role-of-media-in-Germany#6267 Making ads time-relevant: Top Topicals in Belgium http://www.printpower.eu/UK/Making-ads-time-relevant-Top-Topicals-in-Belgium Fri, 24 Apr 2015 17:27:54 +0100 info@printpower.eu(Ulbe Jelluma) <p>A tried-and-trusted strategy to get additional interest from readers of newspapers and magazines is to make the advert time-relevant. In other words relate it to an actual event. These events are often of high interest of readers who want to know everything related. Linking your advert to the first major snow fall, the first Gold medal at the Olympics or Black Friday generated increased attention.</p> http://www.printpower.eu/UK/Making-ads-time-relevant-Top-Topicals-in-Belgium#6258 Unilever USA: “You’ve made print very relevant for us” http://www.printpower.eu/UK/Unilever-USA-Youve-made-print-very-relevant-for-us Fri, 24 Apr 2015 16:18:21 +0100 info@printpower.eu(Ulbe Jelluma) <p>This is what Rob Candelino mentioned during the American Magazine Media 360 Conference recently. His remark fits into what looks like a positive evolution of magazine audience in the USA. The latest figures about audience show an increase in readership. When zooming-in on the most important US titles and making a difference of Print + digital editions vs. all platforms (including Print + digital, web, mobile and video) we notice important differences between brands. The majority of the magazine brands do well.&nbsp;</p> <p>&nbsp;</p> http://www.printpower.eu/UK/Unilever-USA-Youve-made-print-very-relevant-for-us#6256 Print media react well on initial consumer interest in digital http://www.printpower.eu/UK/Print-media-seem-to-react-well-on-initial-consumer-interest-in-digital Fri, 10 Apr 2015 13:15:53 +0100 info@printpower.eu(Ulbe Jelluma) <p>With the renewed interest in print advertising, highlighted by Sir Martin Sorrell&#39;s changed view on the effectiveness of print, it appears that print media is very resilient. &nbsp;Although not an advertising channel, printed books sales have of course also been effected. However, based on 2014 UK figures, <em>Bookseller </em>concludes that the book trade &quot;rekindled its love affair with the physical book&quot;. Another remark made in the article below states that &quot; ...the narative might be how digital has helped revive and reinvint print, rather than the other way round&quot;. This shows that print, whether an advertising channel or a book, remains a strongly appreciated channel for consumers. This is often confirmed by their preference for paper when presented the different options.</p> http://www.printpower.eu/UK/Print-media-seem-to-react-well-on-initial-consumer-interest-in-digital#6224 Why the Print Catalog Is Back in Style http://www.printpower.eu/UK/Why-the-Print-Catalog-Is-Back-in-Style Fri, 10 Apr 2015 11:01:15 +0100 info@printpower.eu(Ulbe Jelluma) <p>We&#39;ve recently covered variuos examples of brands starting to use catalogues or customer magazines. Among them pure players such as Airbnb, Uber but also J.C. Penney and Aldi. The following article covers some of the reasons why brands take this steps. Although the article covers the situation in the USA, most of it is also applicable to Europe.</p> http://www.printpower.eu/UK/Why-the-Print-Catalog-Is-Back-in-Style#6219 Sir Martin Sorrell - promotor of newspapers and magazines http://www.printpower.eu/UK/Sir-Martin-Sorrell_--promotor-of-newspapers-and-magazines Thu, 02 Apr 2015 17:07:00 +0100 info@printpower.eu(Ulbe Jelluma) <p>Martin Sorrell, Chairman of WPP and probably the most important ad man around made a very interesting point last week during a breakfast session at the Broadcasting Press Guild. He said: &quot;There&#39;s an argument at the moment going on about the effectiveness of newspapers and magazines, even in their traditional form, and maybe they are more effective than people give them credit( for)&quot;. This is a U-turn on previous presentations made by him. His argument has been that newspapers and magazines generate a disproportionate share of advertising revenues compared to the time consumers spend with these channels. As argued on our website this argument does not include the difference in value of somebody reading an ad in print vs online. Which in turn is translated into a higher rate for print media. Sorrell now states that he has seen some &quot;interesting data&quot; that shows higher consumer engagement levels with newspapers and magazines, as well as their ability to generate more attention and focus, which means readers are likely to retain information.</p> http://www.printpower.eu/UK/Sir-Martin-Sorrell_--promotor-of-newspapers-and-magazines#6194 Personalised newspaper available as of July http://www.printpower.eu/UK/Personalised-newspaper-available-as-of-July Wed, 01 Apr 2015 18:23:58 +0100 info@printpower.eu(Ulbe Jelluma) <p>The Walliser Bote, a Swiss newspaper of the Valais region, will shift to be entirely digitally printed. As of July this year the move from a web-offset press to a digital printing unit will take place. The entire circulation of the newspaper, 22.000 copies, will be printed digitally by the end of the year. &nbsp;The newspaper can be printed on various grades of paper, from standard uncoated to newsprint paper and will continue to have full colour.</p> http://www.printpower.eu/UK/Personalised-newspaper-available-as-of-July#6199 "The Paper Book" http://www.printpower.eu/UK/Design-Porn-The-Paper-Book Thu, 19 Mar 2015 10:56:36 +0000 info@printpower.eu(Shareena Patel) <p>Graphic deisginers bible! &quot;The Paper Book&quot;</p> http://www.printpower.eu/UK/Design-Porn-The-Paper-Book#6171 Catalogues are revamped for changing times http://www.printpower.eu/UK/Catalogues-are-revamped-for-changing-times Fri, 13 Mar 2015 15:12:58 +0000 info@printpower.eu(Ulbe Jelluma) <p>The USA has recently seen a revival of the catalogues. These are no longer the catalogues that huge mail order companies were using in Europe till about 15 years ago. Storytelling, infographics, strong visuals and the web have changed the looks of catalogues dramatically. In the USA almost 12 billion catalogues were mailed in 2013 and about 90 million Americans make purchases from the catalogues, spending annualy $850 on catalogue purchases.&nbsp;</p> http://www.printpower.eu/UK/Catalogues-are-revamped-for-changing-times#6160 Uber also going for print with drivers magazine http://www.printpower.eu/UK/Uber-also-going-for-print-with-drivers-magazine Fri, 06 Mar 2015 12:26:57 +0000 info@printpower.eu(Print Power ) <p>The alternative taxi company Uber is also going to use print to communicate with its stakeholders. It has launched Momentum, a magazine to inform its drivers community.</p> http://www.printpower.eu/UK/Uber-also-going-for-print-with-drivers-magazine#6146 Free Valentine stamp and more about Xmas cards http://www.printpower.eu/UK/Free-Valentine-stamp-and-more-about-Xmas-cards Thu, 26 Feb 2015 12:16:10 +0000 info@printpower.eu(Print Power ) <p>The Dutch have a tradition of sending greeting cards,it is estimated 200 millions cards were sent in 2013. About half is used for Xmas and New Year greetings. Although the Dutch also use the phone and send text messages, a large proportion still uses the printed card.</p> http://www.printpower.eu/UK/Free-Valentine-stamp-and-more-about-Xmas-cards#6145 Aldi introduces customer magazine in Germany http://www.printpower.eu/UK/Aldi-introduces-customer-magazine-in-Germany Thu, 26 Feb 2015 10:41:36 +0000 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Aldi-introduces-customer-magazine-in-Germany#6144 Aldi introduces customer magazine in Germany http://www.printpower.eu/UK/Aldi-introduces-customer-magazine-in-Germany Thu, 26 Feb 2015 10:41:36 +0000 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Aldi-introduces-customer-magazine-in-Germany#6143 17 cases from Denmark: printed mailings beat email-only campaigns http://www.printpower.eu/UK/17-cases-from-Denmark-printed-mailings-beat-email-only-campaigns Thu, 26 Feb 2015 10:29:20 +0000 info@printpower.eu(Print Power ) <p>Denmark is the world&rsquo;s most digital country. Only a few weeks ago it announced that the largest digital photo album, with nearly 2 million records, would be available. Interesting to see how low tech forms of communication, like letters and mailings would survive.</p> http://www.printpower.eu/UK/17-cases-from-Denmark-printed-mailings-beat-email-only-campaigns#6141 17 cases from Denmark: printed mailings beat email-only campaigns http://www.printpower.eu/UK/17-cases-from-Denmark-printed-mailings-beat-email-only-campaigns Thu, 26 Feb 2015 10:29:20 +0000 info@printpower.eu(Print Power ) <p>Denmark is the world&rsquo;s most digital country. Only a few weeks ago it announced that the largest digital photo album, with nearly 2 million records, would be available. Interesting to see how low tech forms of communication, like letters and mailings would survive.</p> http://www.printpower.eu/UK/17-cases-from-Denmark-printed-mailings-beat-email-only-campaigns#6142 Oscars: best kept secret in an envelope http://www.printpower.eu/UK/Oscars-best-kept-secret-in-an-envelope Thu, 26 Feb 2015 10:18:36 +0000 info@printpower.eu(Print Power ) <p>Envelope, please&#39;: 6 things you may not know about the Oscars envelope</p> <p>Hollywood, California (CNN)The shining Oscar statuette is a celebrated symbol of the Academy Awards, but there is another icon on the Oscars scene. Weighing a quarter of a pound and seen by millions of viewers around the world, it&#39;s the Oscar envelope. It bears, after all, the Oscar winner&#39;s name.</p> http://www.printpower.eu/UK/Oscars-best-kept-secret-in-an-envelope#6140 Direct Marketing as a meaningful addition to SEO http://www.printpower.eu/UK/Direct-Marketing-as-a-meaningful-addition-to-SEO Mon, 16 Feb 2015 12:55:26 +0000 info@printpower.eu(Print Power ) <p>E-commerce providers have to use their marketing budget in a targeted manner and avoid scattering losses as far as possible. When an increasing number of shops move onto the market, the costs for optimally positioned online advertising increase significantly. This means that printed mailshots become a genuine alternative for winning new online customers.</p> http://www.printpower.eu/UK/Direct-Marketing-as-a-meaningful-addition-to-SEO#6115 C&A asks the reader to 'Like' the print ad http://www.printpower.eu/UK/CA-asks-the-reader-to-Like-the-print-ad Fri, 06 Feb 2015 12:49:04 +0000 info@printpower.eu(Print Power ) <p>We&#39;ve shown various examples of how newspaper and magazine ads can make a link to online. QR codes, Augmented Reality, built-in CIM cards with a low-cost phone, digitally printed codes in magazines and now also a &#39;Like&#39; button. Fashion company C&amp;A developed an interactive ad in Brazil using the Facebook Like button.</p> http://www.printpower.eu/UK/CA-asks-the-reader-to-Like-the-print-ad#6114 Seven reasons to include mags in your media plan http://www.printpower.eu/UK/Seven-reasons-to-include-mags-in-your-media-plan Fri, 06 Feb 2015 12:39:29 +0000 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Seven-reasons-to-include-mags-in-your-media-plan#6113 Pure Players, like Airbnb, turning to print http://www.printpower.eu/UK/Pure-Players-like-Airbnb-turning-to-print Fri, 06 Feb 2015 12:27:43 +0000 info@printpower.eu(Print Power ) <p>It&rsquo;s been likened to getting water to flow upstream, or unscrambling an egg. But however back-to-front it sounds, in an era where print publications have flocked to the web to cut cost and find ways to cash in on online income, there are pure play website publications which have done the exact opposite by branching successfully into print. While this may not signal a revival of the golden years of print publications, it is worth taking a closer look at those players that have turned the digital revolution upside down. Piet van Niekerk takes a closer look.</p> http://www.printpower.eu/UK/Pure-Players-like-Airbnb-turning-to-print#6112 In Print We Trust - Vital In Four Industries http://www.printpower.eu/UK/In-Print-We-Trust---Vital-In-Four-Industries Fri, 30 Jan 2015 02:46:57 +0000 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/In-Print-We-Trust---Vital-In-Four-Industries#6026 In Print We Trust - Vital In Four Industries http://www.printpower.eu/UK/In-Print-We-Trust---Vital-In-Four-Industries Fri, 30 Jan 2015 02:33:09 +0000 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/In-Print-We-Trust---Vital-In-Four-Industries#6024 Magazine ad will chill your beer http://www.printpower.eu/UK/Magazine-ad-will-chill-your-beer Fri, 30 Jan 2015 02:28:28 +0000 info@printpower.eu(Print Power ) <p>Yet another innovation in magazine advertising: cool your beer in half the time with a magazine ad.</p> http://www.printpower.eu/UK/Magazine-ad-will-chill-your-beer#6023 BMW and Der Spiegel, first use of NFC tag in European magazine http://www.printpower.eu/UK/BMW-and-Der-Spiegel-first-use-of-NFC-tag-in-European-magazine Fri, 30 Jan 2015 02:22:09 +0000 info@printpower.eu(Print Power ) <p>MW has been the first brand to use a Near Field Communication (NFC) tag in a magazine in Europe. It placed a four-page ad in Der Spiegel Wissen (Germany), a special issue about tomorrow&#39;s cars, printed on a total circulation of 165.000 copies</p> http://www.printpower.eu/UK/BMW-and-Der-Spiegel-first-use-of-NFC-tag-in-European-magazine#6022 AdAge: “Despite business challenges, magazines are still sexy” http://www.printpower.eu/UK/AdAge-Despite-business-challenges-magazines-are-still-sexy Mon, 19 Jan 2015 12:25:24 +0000 info@printpower.eu(Print Power ) <p>At the start of the year Advertising Age, the leading global trade magazine for the advertising and media industry, runs an extremely positive article about the role of magazines in politics, culture, food and a lot more sectors.</p> http://www.printpower.eu/UK/AdAge-Despite-business-challenges-magazines-are-still-sexy#5972 SP TEST http://www.printpower.eu/UK/SP-TEST Fri, 16 Jan 2015 09:46:37 +0000 info@printpower.eu(Shareena Patel) <p>dfhSDGSFGFFFFFFFFFFFFFSSSSSSSSSSSSSGTRGYG</p> http://www.printpower.eu/UK/SP-TEST#5913 European premiere: in-line personalisation in magazine http://www.printpower.eu/UK/European-premiere-in-line-personalisation-in-magazine Wed, 14 Jan 2015 12:25:24 +0000 info@printpower.eu(Print Power ) <p>Mondadori France ran the&nbsp;Num&eacute;romania campaign in December in T&eacute;l&eacute; Star using inkjet personalisation. The innovation of the campaign was the unique number being printed in each copy of the magazine.</p> http://www.printpower.eu/UK/European-premiere-in-line-personalisation-in-magazine#5971 EdelmanBerland: "Traditional print media is still incredibly trusted" http://www.printpower.eu/UK/EdelmanBerland-Traditional-print-media-is-still-incredibly-trusted Tue, 06 Jan 2015 09:51:35 +0000 info@printpower.eu(Print Power ) <p>This is the first article of a series of three about consumer trust and the credibility and trust of media. Of course we will have special attention to the role of print media.</p> http://www.printpower.eu/UK/EdelmanBerland-Traditional-print-media-is-still-incredibly-trusted#5711 Magazine revenues resume growth in 2015 and 8 more facts http://www.printpower.eu/UK/Magazine-revenues-resume-growth-in-2015-and-8-more-facts Thu, 18 Dec 2014 09:47:11 +0000 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Magazine-revenues-resume-growth-in-2015-and-8-more-facts#5710 Global ad expenditure growth, traditional media decline expected http://www.printpower.eu/UK/Global-ad-expenditure-growth-traditional-media-decline-expected Wed, 17 Dec 2014 09:38:54 +0000 info@printpower.eu(Print Power ) <p>eMarketer recently announced a strong growth of advertising expenditures in 2015: $592.43 billion. This represents an increase of 6.0 % over 2014.</p> http://www.printpower.eu/UK/Global-ad-expenditure-growth-traditional-media-decline-expected#5709 Swiss newspapers proof sales potential advertising: + 48 per cent http://www.printpower.eu/UK/Swiss-newspapers-proof-sales-potential-advertising-48-Percent Thu, 11 Dec 2014 12:38:47 +0000 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Swiss-newspapers-proof-sales-potential-advertising-48-Percent#5613 How the Austrian Post teases the NSA http://www.printpower.eu/UK/How-the-Austrian-Post-teases-the-NSA Wed, 10 Dec 2014 12:35:16 +0000 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/How-the-Austrian-Post-teases-the-NSA#5612 Owned media: five successful customer magazines http://www.printpower.eu/UK/Owned-media-five-successful-customer-magazines Wed, 10 Dec 2014 12:30:43 +0000 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Owned-media-five-successful-customer-magazines#5611 Philip Thomas (Cannes): excite creatives to think of different ways using print http://www.printpower.eu/UK/Philip-Thomas-Cannes-excite-creatives-to-think-of-different-ways-using-print Tue, 25 Nov 2014 12:24:37 +0000 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Philip-Thomas-Cannes-excite-creatives-to-think-of-different-ways-using-print#5610 Print & social media = winner http://www.printpower.eu/UK/Print--social-media--winner Fri, 21 Nov 2014 12:20:57 +0000 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Print--social-media--winner#5609 The effectiveness of what falls on your door mat http://www.printpower.eu/UK/The-effectiveness-of-what-falls-on-your-door-mat Fri, 21 Nov 2014 12:16:43 +0000 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/The-effectiveness-of-what-falls-on-your-door-mat#5608 From advertorials to native ads: beautiful Shell ad in NYT http://www.printpower.eu/UK/From-advertorials-to-native-ads-beautiful-Shell-ad-in-NYT Fri, 21 Nov 2014 12:14:17 +0000 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/From-advertorials-to-native-ads-beautiful-Shell-ad-in-NYT#5607 New issue of Print Power magazine launched in London http://www.printpower.eu/UK/New-issue-of-Print-Power-magazine-launched-in-London Thu, 13 Nov 2014 12:08:32 +0000 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/New-issue-of-Print-Power-magazine-launched-in-London#5606 "The more you spend on production, the more time people spend with your mailing" http://www.printpower.eu/UK/The-more-you-spend-on-production-the-more-time-people-spend-with-your-mailing Wed, 12 Nov 2014 13:02:30 +0000 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/The-more-you-spend-on-production-the-more-time-people-spend-with-your-mailing#5605 Print advertising in 5 major countries equals total expenditures France and Italy combined Print http://www.printpower.eu/UK/Print-advertising-in-5-major-countries-equals-total-expenditures-France-and-Italy-combined-Print Thu, 30 Oct 2014 11:59:17 +0000 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Print-advertising-in-5-major-countries-equals-total-expenditures-France-and-Italy-combined-Print#5604 Make the envelope of your mailing stand out http://www.printpower.eu/UK/Make-the-envelope-of-your-mailing-stand-out Mon, 27 Oct 2014 11:47:40 +0000 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Make-the-envelope-of-your-mailing-stand-out#5603 The Power of Print in Sweden - Shareena Test http://www.printpower.eu/UK/The-Power-of-Print-in-Sweden---Shareena-Test Fri, 24 Oct 2014 10:18:02 +0100 info@printpower.eu(Shareena Patel) <p>The Swedish Graphic Companies&rsquo; Federation has been running &ldquo;The Power of Print&rdquo; campaign since 2007. The purpose of the project is to spread knowledge of printed media and how it works, together with other media, and in this way, strengthen the position of printed media.</p> http://www.printpower.eu/UK/The-Power-of-Print-in-Sweden---Shareena-Test#5307 Test news to add to the site http://www.printpower.eu/UK/test-news-2 Fri, 24 Oct 2014 09:29:15 +0100 info@printpower.eu(James Harrison) <p>This is the area for the strapline</p> http://www.printpower.eu/UK/test-news-2#5306 Print Power magazine shortlisted for CMA Int'l Content Award http://www.printpower.eu/UK/Print-Power-magazine-shortlisted-for-CMA-Intl-Content-Award Thu, 16 Oct 2014 11:43:36 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Print-Power-magazine-shortlisted-for-CMA-Intl-Content-Award#5602 Two weeks left - register now for The Economist, Ogilvy and Kantar Print http://www.printpower.eu/UK/Two-weeks-left---register-now-for-The-Economist-Ogilvy-and-Kantar-Print Tue, 14 Oct 2014 11:38:55 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Two-weeks-left---register-now-for-The-Economist-Ogilvy-and-Kantar-Print#5601 Dutch newspapers and mags open black box of ad effectiveness http://www.printpower.eu/UK/Dutch-newspapers-and-mags-open-black-box-of-ad-effectiveness Tue, 14 Oct 2014 11:35:41 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Dutch-newspapers-and-mags-open-black-box-of-ad-effectiveness#5600 Sanoma: Ad rates that are weather proof http://www.printpower.eu/UK/Sanoma-Ad-rates-that-are-weather-proof Tue, 14 Oct 2014 11:32:22 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Sanoma-Ad-rates-that-are-weather-proof#5599 Will quants rule advertising in 10 years? http://www.printpower.eu/UK/Will-quants-rule-advertising-in-10-years Tue, 30 Sep 2014 11:25:42 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Will-quants-rule-advertising-in-10-years#5598 Great newspaper covers make great brands http://www.printpower.eu/UK/Great-newspaper-covers-make-great-brands Fri, 26 Sep 2014 11:21:05 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Great-newspaper-covers-make-great-brands#5597 Nielsen: almost 70 % retailers say print is critical in strategy http://www.printpower.eu/UK/Nielsen-almost-70--retailers-say-print-is-critical-in-strategy Fri, 26 Sep 2014 11:17:34 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Nielsen-almost-70--retailers-say-print-is-critical-in-strategy#5596 Six lessons from a publishing outsider http://www.printpower.eu/UK/Six-lessons-from-a-publishing-outsider Thu, 11 Sep 2014 16:35:40 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Six-lessons-from-a-publishing-outsider#5593 Growth ad spend: brands to deliver innovation and integration http://www.printpower.eu/UK/Growth-ad-spend-brands-to-deliver-innovation-and-integration Thu, 11 Sep 2014 11:13:32 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Growth-ad-spend-brands-to-deliver-innovation-and-integration#5595 Microsoft/Nokia demonstrates photo quality via print http://www.printpower.eu/UK/Microsoft/Nokia-demonstrates-photo-quality-via-print Thu, 11 Sep 2014 10:57:23 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Microsoft/Nokia-demonstrates-photo-quality-via-print#5594 Reach German newspapers and mags remain high and stable http://www.printpower.eu/UK/Reach-German-newspapers-and-mags-remain-high-and-stable Thu, 04 Sep 2014 16:30:02 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Reach-German-newspapers-and-mags-remain-high-and-stable#5592 September = Fashion = Print = BIG Print http://www.printpower.eu/UK/September--Fashion--Print--BIG-Print Sun, 31 Aug 2014 16:13:00 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/September--Fashion--Print--BIG-Print#5591 Magazine ads do better on the beach and the couch http://www.printpower.eu/UK/Magazine-ads-do-better-on-the-beach-and-the-couch Thu, 28 Aug 2014 16:09:00 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Magazine-ads-do-better-on-the-beach-and-the-couch#5590 Magazine ads are judged in a blink of the eye: 300 milliseconds http://www.printpower.eu/UK/Magazine-ads-are-judged-in-a-blink-of-the-eye-300-milliseconds Wed, 27 Aug 2014 16:04:00 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Magazine-ads-are-judged-in-a-blink-of-the-eye-300-milliseconds#5588 World premiere: first interactive paper poster producing music http://www.printpower.eu/UK/World-premiere-first-interactive-paper-poster-producing-music Mon, 25 Aug 2014 15:59:13 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/World-premiere-first-interactive-paper-poster-producing-music#5587 Amnesty International adopts distinctive communication channel http://www.printpower.eu/UK/Amnesty-International-adopts-distinctive-communication-channel Mon, 25 Aug 2014 15:37:59 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Amnesty-International-adopts-distinctive-communication-channel#5586 Young adults continue to read printed newspapers http://www.printpower.eu/UK/Young-adults-continue-to-read-printed-newspapers Tue, 19 Aug 2014 15:33:48 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Young-adults-continue-to-read-printed-newspapers#5585 Fashion brands Ralph Lauren and Etam go by the book http://www.printpower.eu/UK/Fashion-brands-Ralph-Lauren-and-Etam-go-by-the-book Fri, 08 Aug 2014 15:28:18 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Fashion-brands-Ralph-Lauren-and-Etam-go-by-the-book#5584 French study confirms: print = deep reading, digital = get facts fast http://www.printpower.eu/UK/French-study-confirms-print--deep-reading-digital--get-facts-fast Thu, 31 Jul 2014 15:25:18 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/French-study-confirms-print--deep-reading-digital--get-facts-fast#5583 30 Years of great print advertising in Cologne and New York http://www.printpower.eu/UK/30-Years-of-great-print-advertising-in-Cologne-and-New-York Wed, 30 Jul 2014 15:20:33 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/30-Years-of-great-print-advertising-in-Cologne-and-New-York#5582 Are you substituting flicking through by scanning? http://www.printpower.eu/UK/Are-you-substituting-flicking-through-by-scanning Mon, 28 Jul 2014 15:11:36 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Are-you-substituting-flicking-through-by-scanning#5581 UK readers stay longer with newspaper than with partner http://www.printpower.eu/UK/UK-readers-stay-longer-with-newspaper-than-with-partner Sat, 26 Jul 2014 15:04:41 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/UK-readers-stay-longer-with-newspaper-than-with-partner#5580 Target mobilises back-to-school print campaign with image recognition http://www.printpower.eu/UK/Target-mobilises-back-to-school-print-campaign-with-image-recognition Fri, 25 Jul 2014 14:52:35 +0100 info@printpower.eu(Print Power ) <p>Target wants to prove that traditional media like print and TV can drive e-commerce sales, highlighted in its new back-to-school marketing push. Target is launching a mobile app that works with the retailer&rsquo;s autumn print catalogue to trigger sales for its Room Essentials collection, aimed at college students.</p> http://www.printpower.eu/UK/Target-mobilises-back-to-school-print-campaign-with-image-recognition#6071 Hermes window display becomes fox's paper den. http://www.printpower.eu/UK/Hermes-window-display-becomes-foxs-paper-den Thu, 24 Jul 2014 14:54:01 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Hermes-window-display-becomes-foxs-paper-den#6072 Would you mirror price setting newspapers to that of beer? http://www.printpower.eu/UK/Would-you-mirror-price-setting-newspapers-to-that-of-beer-Print Fri, 18 Jul 2014 14:51:44 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Would-you-mirror-price-setting-newspapers-to-that-of-beer-Print#5579 Are you a skimmer or skipper reader of paper or e-books? http://www.printpower.eu/UK/Are-you-a-skimmer-or-skipper-reader-of-paper-or-e-books Wed, 16 Jul 2014 14:42:28 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Are-you-a-skimmer-or-skipper-reader-of-paper-or-e-books#5578 "Print is so unsexy you can hardly talk about it" http://www.printpower.eu/UK/Print-is-so-unsexy-you-can-hardly-talk-about-it Wed, 16 Jul 2014 12:19:38 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Print-is-so-unsexy-you-can-hardly-talk-about-it#6126 What do you do in one minute? http://www.printpower.eu/UK/What-do-you-do-in-one-minute Fri, 11 Jul 2014 14:38:26 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/What-do-you-do-in-one-minute#5577 One technology to boost Augmented Reality use? http://www.printpower.eu/UK/One-technology-to-boost-Augmented-Reality-use Fri, 11 Jul 2014 14:33:51 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/One-technology-to-boost-Augmented-Reality-use#5576 Documobi to "change DM for ever" with interactive mobile technology http://www.printpower.eu/UK/Documobi-to-change-DM-for-ever-with-interactive-mobile-technolog Tue, 08 Jul 2014 14:50:21 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Documobi-to-change-DM-for-ever-with-interactive-mobile-technolog#6070 Nescafé print ads include pop-up paper mugs for two http://www.printpower.eu/UK/Nescaf-print-ads-include-pop-up-paper-mugs-for-two Tue, 08 Jul 2014 11:51:34 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Nescaf-print-ads-include-pop-up-paper-mugs-for-two#5966 Selection of 17 Winning Press Ads at Cannes Lions 2014 http://www.printpower.eu/UK/Selection-of-17-Winning-Press-Ads-at-Cannes-Lions-2014 Sun, 29 Jun 2014 14:28:33 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Selection-of-17-Winning-Press-Ads-at-Cannes-Lions-2014#5575 If print dies it's the end of creativity in advertising' http://www.printpower.eu/UK/If-print-dies-its-the-end-of-creativity-in-advertising Sun, 29 Jun 2014 13:09:37 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/If-print-dies-its-the-end-of-creativity-in-advertising#5574 British proof for synergy between email and mail http://www.printpower.eu/UK/British-proof-for-synergy-between-email-and-mail Sun, 29 Jun 2014 12:50:53 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/British-proof-for-synergy-between-email-and-mail#5572 Announcing: The Spring issue of the Print Power mag http://www.printpower.eu/UK/Announcing-The-Spring-issue-of-the-Print-Power-mag Sat, 28 Jun 2014 12:18:18 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Announcing-The-Spring-issue-of-the-Print-Power-mag#5571 Infographic suggests that print is the most effective advertising medium http://www.printpower.eu/UK/Infographic-suggests-that-print-is-the-most-effective-advertising-medium Mon, 23 Jun 2014 10:56:16 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Infographic-suggests-that-print-is-the-most-effective-advertising-medium#5965 22 million copies of The Sun herald the start of the 2014 World Cup campaign http://www.printpower.eu/UK/22-million-copies-of-The-Sun-herald-the-start-of-the-2014-World-Cup-campaign Fri, 13 Jun 2014 10:41:59 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/22-million-copies-of-The-Sun-herald-the-start-of-the-2014-World-Cup-campaign#5964 Reuters Digital Report 2014 in 10 charts http://www.printpower.eu/UK/Reuters-Digital-Report-2014-in-10-charts Thu, 12 Jun 2014 11:59:22 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Reuters-Digital-Report-2014-in-10-charts#5570 Essential elements for blending direct and digital campaigns Print http://www.printpower.eu/UK/Essential-elements-for-blending-direct-and-digital-campaigns-Print Wed, 11 Jun 2014 14:48:53 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Essential-elements-for-blending-direct-and-digital-campaigns-Print#6069 11 spectacular examples of print ads and mailings triggering senses http://www.printpower.eu/UK/11-spectacular-examples-of-print-ads-and-mailings-triggering-senses Wed, 11 Jun 2014 11:27:11 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/11-spectacular-examples-of-print-ads-and-mailings-triggering-senses#5569 Infographic: 30 % of UK adults bought something as result of mailing http://www.printpower.eu/UK/Infographic-30--of-UK-adults-bought-something-as-result-of-mailing Wed, 11 Jun 2014 11:20:30 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Infographic-30--of-UK-adults-bought-something-as-result-of-mailing#5568 News Corp's Lachlan Murdoch defends print media http://www.printpower.eu/UK/News-Corps-Lachlan-Murdoch-defends-print-media Mon, 09 Jun 2014 10:32:39 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/News-Corps-Lachlan-Murdoch-defends-print-media#5962 'Share a Coke' returns, bigger than before http://www.printpower.eu/UK/Share-a-Coke-returns-bigger-than-before Thu, 05 Jun 2014 14:47:23 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Share-a-Coke-returns-bigger-than-before#6068 Victoria's Secret’s New App Boosts Direct Mail http://www.printpower.eu/UK/Victorias-Secrets-New-App-Boosts-Direct-Mail Thu, 05 Jun 2014 14:45:38 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Victorias-Secrets-New-App-Boosts-Direct-Mail#6067 Boden proves the appeal of personalisation with its MiniBoden Summer catalogue http://www.printpower.eu/UK/Boden-proves-the-appeal-of-personalisation-with-its-MiniBoden-Summer-catalogue Wed, 04 Jun 2014 10:32:38 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Boden-proves-the-appeal-of-personalisation-with-its-MiniBoden-Summer-catalogue#5963 Email and mail work best together, say Royal Mail infographics http://www.printpower.eu/UK/Email-and-mail-work-best-together-say-Royal-Mail-infographics Mon, 02 Jun 2014 14:43:22 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Email-and-mail-work-best-together-say-Royal-Mail-infographics#6066 Seven reasons why Ricoh say that integrating direct mail into marketing campaigns makes sense. http://www.printpower.eu/UK/Seven-reasons-why-Ricoh-say-that-integrating-direct-mail-into-marketing-campaigns-makes-sense Mon, 02 Jun 2014 14:41:59 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Seven-reasons-why-Ricoh-say-that-integrating-direct-mail-into-marketing-campaigns-makes-sense#6065 Time Magazine runs front cover ad (albeit tiny) http://www.printpower.eu/UK/Time-Magazine-runs-front-cover-ad-albeit-tiny Wed, 28 May 2014 10:49:25 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Time-Magazine-runs-front-cover-ad-albeit-tiny#5567 Inviting consumers to write their coffee-related story http://www.printpower.eu/UK/Inviting-consumers-to-write-their-coffee-related-story Tue, 27 May 2014 10:43:28 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Inviting-consumers-to-write-their-coffee-related-story#5566 Paper towel news distribution http://www.printpower.eu/UK/Paper-towel-news-distribution Mon, 26 May 2014 17:09:14 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Paper-towel-news-distribution#5565 Deep dive into Dutch ROI study showing print's leading role http://www.printpower.eu/UK/Deep-dive-into-Dutch-ROI-study-showing-prints-leading-role Mon, 26 May 2014 16:54:06 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Deep-dive-into-Dutch-ROI-study-showing-prints-leading-role#5564 Advertisers could increase ad revenues with 17% by adding print http://www.printpower.eu/UK/Advertisers-could-increase-ad-revenues-with-17-by-adding-print Tue, 20 May 2014 16:29:36 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Advertisers-could-increase-ad-revenues-with-17-by-adding-print#5563 Peekster, A Shazam for print media, launches in the U.S. at Disrupt NY http://www.printpower.eu/UK/Peekster-A-Shazam-for-print-media-launches-in-the-US.-at-Disrupt-NY Tue, 20 May 2014 05:26:30 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Peekster-A-Shazam-for-print-media-launches-in-the-US.-at-Disrupt-NY#5960 BoSacks speaks out: Why print endures http://www.printpower.eu/UK/BoSacks-speaks-out-Why-print-endures Tue, 20 May 2014 05:26:29 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/BoSacks-speaks-out-Why-print-endures#5961 Nivea Protégé print ad integrates with an app to help parents monitor kids on the beach http://www.printpower.eu/UK/Nivea-Protg-print-ad-integrates-with-an-app-to-help-parents-monitor-kids-on-the-beach Mon, 19 May 2014 05:23:24 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Nivea-Protg-print-ad-integrates-with-an-app-to-help-parents-monitor-kids-on-the-beach#5959 Digital advertising platform self-promotes through print http://www.printpower.eu/UK/Digital-advertising-platform-self-promotes-through-print Fri, 16 May 2014 14:31:15 +0100 info@printpower.eu(Print Power ) <p>It has been noted how big fashion and retail brands, from Net-a-Porter to Sports Direct have begun launching their own print magazines, which compete for attention with established publishers. But don&#39;t let them fool you into thinking that glossy branded content is the preserve of big-budget consumer brands</p> http://www.printpower.eu/UK/Digital-advertising-platform-self-promotes-through-print#6062 Digital advertising platform self-promotes through print http://www.printpower.eu/UK/Digital-advertising-platform-self-promotes-through-print Fri, 16 May 2014 05:14:48 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Digital-advertising-platform-self-promotes-through-print#5957 10 Examples of creative ads, mailings, brochures and books http://www.printpower.eu/UK/10-Examples-of-creative-ads-mailings-brochures-and-books Thu, 01 May 2014 16:11:58 +0100 info@printpower.eu(Print Power ) <p><span style="color:#333333">Printers often ask the question about how to increase the added value of brochures, mailings, books or simple door drops. Creativity, design, new technologies and of course print craftmanship are the components for added value. This week we present 10 examples of what we call <strong>creative printing</strong>. Print work that has added value through creativity and design thinking. The following weeks we will present examples of rich printing (with added print components) and connected printing (connecting with readers and connecting the off-line with online).</span></p> http://www.printpower.eu/UK/10-Examples-of-creative-ads-mailings-brochures-and-books#5562 Six signs of positive media news http://www.printpower.eu/UK/Six-signs-of-positive-media-news Mon, 28 Apr 2014 16:07:42 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Six-signs-of-positive-media-news#5561 Experience the music from inside http://www.printpower.eu/UK/Experience-the-music-from-inside Fri, 25 Apr 2014 13:01:18 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Experience-the-music-from-inside#5560 Print media brands reach 97% of French http://www.printpower.eu/UK/Print-media-brands-reach-97-of-French Mon, 21 Apr 2014 12:55:59 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Print-media-brands-reach-97-of-French#5559 Hack traditional newspaper advertising http://www.printpower.eu/UK/Hack-traditional-newspaper-advertising Fri, 18 Apr 2014 12:48:27 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Hack-traditional-newspaper-advertising#5558 9 Lessons from the French media evolution 2013 http://www.printpower.eu/UK/9-Lessons-from-the-French-media-evolution-2013 Fri, 18 Apr 2014 11:13:21 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/9-Lessons-from-the-French-media-evolution-2013#5557 Goodbye ad for iconic print advertising brand http://www.printpower.eu/UK/Goodbye-ad-for-iconic-print-advertising-brand Mon, 14 Apr 2014 16:54:56 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Goodbye-ad-for-iconic-print-advertising-brand#5555 Calculate the effectiveness of creativity http://www.printpower.eu/UK/Calculate-the-effectiveness-of-creativity Fri, 11 Apr 2014 16:51:14 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Calculate-the-effectiveness-of-creativity#5554 New York Times publisher: print will outlive desktops http://www.printpower.eu/UK/New-York-Times-publisher-print-will-outlive-desktops Fri, 11 Apr 2014 16:45:57 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/New-York-Times-publisher-print-will-outlive-desktops#5553 E-commerce increasingly using print http://www.printpower.eu/UK/E-commerce-increasingly-using-print Wed, 02 Apr 2014 14:58:37 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/E-commerce-increasingly-using-print#5552 US study shows that calls generated by independent Yellow Pages print ads have increased 28% since 2010 http://www.printpower.eu/UK/US-study-shows-that-calls-generated-by-independent-Yellow-Pages-print-ads-have-increased-28-since-2010 Tue, 01 Apr 2014 05:03:16 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/US-study-shows-that-calls-generated-by-independent-Yellow-Pages-print-ads-have-increased-28-since-2010#5956 Ten Trends of advertising leader Martin Sorrell (WPP) http://www.printpower.eu/UK/Ten-Trends-of-advertising-leader-Martin-Sorrell-WPP Wed, 26 Mar 2014 14:43:44 +0000 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Ten-Trends-of-advertising-leader-Martin-Sorrell-WPP#5551 Reading a text is like reading a map including navigation http://www.printpower.eu/UK/Reading-a-text-is-like-reading-a-map-including-navigation Wed, 26 Mar 2014 14:38:29 +0000 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Reading-a-text-is-like-reading-a-map-including-navigation#5550 Heat and win. More proof for sensory print. http://www.printpower.eu/UK/Heat-and-win-More-proof-for-sensory-print. Tue, 25 Mar 2014 14:00:46 +0000 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Heat-and-win-More-proof-for-sensory-print.#5549 LinkedIn celebrates 15 million UK users with personalised print http://www.printpower.eu/UK/LinkedIn-celebrates-15-million-UK-users-with-personalised-print Wed, 19 Mar 2014 04:51:03 +0000 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/LinkedIn-celebrates-15-million-UK-users-with-personalised-print#5955 How to sell 200 Black Land Rovers in 6 weeks http://www.printpower.eu/UK/How-to-sell-200-Black-Land-Rovers-in-6-weeks Tue, 18 Mar 2014 13:53:58 +0000 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/How-to-sell-200-Black-Land-Rovers-in-6-weeks#5547 Tech = Fear, Print = Escape? http://www.printpower.eu/UK/Tech--Fear-Print--Escape Sat, 15 Mar 2014 13:47:03 +0000 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Tech--Fear-Print--Escape#5546 Increase your campaign payback with 20% by integrating direct mail http://www.printpower.eu/UK/Increase-your-campaign-payback-with-20-by-integrating-direct-mail Sat, 15 Mar 2014 12:45:50 +0000 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Increase-your-campaign-payback-with-20-by-integrating-direct-mail#5545 The beautiful magazines setting out to prove print isn't dead http://www.printpower.eu/UK/The-beautiful-magazines-setting-out-to-prove-print-isnt-dead Fri, 14 Mar 2014 14:33:40 +0000 info@printpower.eu(Print Power ) <p>The magazine is dead, long live the magazine. It&#39;s not so much a resurrection of the magazine in the digital age as an explosion. A visit to any of the larger bookshops &ndash; Foyle&#39;s in London, or independent shops such as Colours May Vary in Leeds, Material in east London &ndash; will reveal an array of beautifully constructed print objects. Magazines such as Article, Kinfolk and the Green Soccer Journal have production, design and editorial philosophies that re-imagine our experience of magazines. Most don&#39;t carry advertising, the print runs are too small. Their take on traditional genres is oblique and angular, but always visually seductive &ndash; the Gourmand&#39;s blender of food, art and ideas, for instance.</p> http://www.printpower.eu/UK/The-beautiful-magazines-setting-out-to-prove-print-isnt-dead#6063 QR codes on energy bills put consumers in control http://www.printpower.eu/UK/QR-codes-on-energy-bills-put-consumers-in-control Fri, 14 Mar 2014 04:45:46 +0000 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/QR-codes-on-energy-bills-put-consumers-in-control#5954 Would you hire him? http://www.printpower.eu/UK/Would-you-hire-him Tue, 11 Mar 2014 12:30:07 +0000 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Would-you-hire-him#5544 Exercise in a magazine http://www.printpower.eu/UK/Exercise-in-a-magazine Mon, 03 Mar 2014 12:23:33 +0000 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Exercise-in-a-magazine#5543 Half of readers of newspaper ads visit advertiser's website http://www.printpower.eu/UK/Half-of-readers-of-newspaper-ads-visit-advertisers-website Fri, 28 Feb 2014 12:13:46 +0000 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Half-of-readers-of-newspaper-ads-visit-advertisers-website#5542 Magazine readers remain loyal to print whilst using other media http://www.printpower.eu/UK/Magazine-readers-remain-loyal-to-print-whilst-using-other-media Mon, 24 Feb 2014 04:14:04 +0000 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Magazine-readers-remain-loyal-to-print-whilst-using-other-media#5953 Print is the new black http://www.printpower.eu/UK/Print-is-the-new-black Wed, 19 Feb 2014 12:08:54 +0000 info@printpower.eu(Print Power ) <p><span style="color:#333333">&quot;The Internet is great and all, but there&#39;s something special aboiut curling up on the couch with a magazine, or thumbling through a glossy publication at the salon&quot;. </span></p> http://www.printpower.eu/UK/Print-is-the-new-black#5541 Now wake up and smell the newspaper! http://www.printpower.eu/UK/Now-wake-up-and-smell-the-newspaper Tue, 18 Feb 2014 03:32:52 +0000 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Now-wake-up-and-smell-the-newspaper#5946 DreamWorks Animation begins a new chapter with the launch Of Dreamworks Press http://www.printpower.eu/UK/DreamWorks-Animation-begins-a-new-chapter-with-the-launch-Of-Dreamworks-Press Tue, 18 Feb 2014 03:32:51 +0000 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/DreamWorks-Animation-begins-a-new-chapter-with-the-launch-Of-Dreamworks-Press#5947 German mags continue to reach over 90% of 14 years http://www.printpower.eu/UK/German-mags-continue-to-reach-over-90-of-14-years Fri, 14 Feb 2014 12:01:12 +0000 info@printpower.eu(Print Power ) <p><span style="color:#333333">A survey among 38.437 Germans shows that 91,5% of them continue to read magazines. This percentage shows very little variation among all age groups. Germans in the age bracket 14-19 display even a slightly higher percentage than during the last survey: 90,1% (vs. 89,8%)</span></p> http://www.printpower.eu/UK/German-mags-continue-to-reach-over-90-of-14-years#5540 GQ publishes six collectors issues http://www.printpower.eu/UK/GQ-publishes-six-collectors-issues Wed, 12 Feb 2014 03:32:53 +0000 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/GQ-publishes-six-collectors-issues#5945 Major increase digital printing of transpromo, newspapers/letters and mailings http://www.printpower.eu/UK/Major-increase-digital-printing-of-transpromo-newspapers/letters-and-mailings Mon, 10 Feb 2014 11:57:15 +0000 info@printpower.eu(Print Power ) <p><span style="color:#333333">Recent data from InfoTrends shows a major increase of digital printing for a great number of applications. In Western-Europe the biggest growth can be expected from the book sector. Advertising channels as Transpromo, catalogues, brochures, direct mail and also newspapers and newsletters show an important increase in number of pages printed.</span></p> http://www.printpower.eu/UK/Major-increase-digital-printing-of-transpromo-newspapers/letters-and-mailings#5539 E-retailer: use one of most important media: Print http://www.printpower.eu/UK/E-retailer-use-one-of-most-important-media-Print Thu, 06 Feb 2014 13:06:27 +0000 info@printpower.eu(Print Power ) <p><span style="color:#333333">Luxury on-line retailer Net-a-Porter will use a printed magazine to address its consumers. The magazine called Porter will integrate e-business and printed publishing. It therefore carries interactive technology that allows readers to be immediately directed to a website after scanning an object.</span></p> http://www.printpower.eu/UK/E-retailer-use-one-of-most-important-media-Print#5533 Printed coupons strongest incentive for mothers http://www.printpower.eu/UK/Printed-coupons-strongest-incentive-for-mothers Thu, 06 Feb 2014 11:51:36 +0000 info@printpower.eu(Print Power ) <p><span style="color:#333333">Printed and digital coupons influence the buying behaviour of nearly one in nine supermarket-shopping mothers, new research from women&rsquo;s online community&nbsp;</span><span style="color:#FF0000">Womensforum.com</span><span style="color:#000000"> </span><span style="color:#333333">shows.</span></p> <p><span style="color:#333333">The study, which was carried out on Womensforum.com and across associated sites, received responses from 2,243 users worldwide, and revealed that 89% of women have bought or try new food products due to having a coupon; some 49% of mothers said they do so often, while 40% said this happens on an occasional basis.</span></p> http://www.printpower.eu/UK/Printed-coupons-strongest-incentive-for-mothers#5538 Facebook closes circle: launching Paper app http://www.printpower.eu/UK/Facebook-closes-circle-launching-Paper-app Thu, 30 Jan 2014 12:55:04 +0000 info@printpower.eu(Print Power ) <p><span style="color:#333333">Today Facebook launched its new iPhone app for News Feed called Paper. </span></p> http://www.printpower.eu/UK/Facebook-closes-circle-launching-Paper-app#5532 New York magazine, Crumbs Bake Shop debut QR codes with incentivized campaign http://www.printpower.eu/UK/New-York-magazine-Crumbs-Bake-Shop-debut-QR-codes-with-incentivized-campaign Wed, 29 Jan 2014 04:02:55 +0000 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/New-York-magazine-Crumbs-Bake-Shop-debut-QR-codes-with-incentivized-campaign#5951 Print actually trumps digital in the attention economy http://www.printpower.eu/UK/Print-actually-trumps-digital-in-the-attention-economy Wed, 29 Jan 2014 04:02:54 +0000 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Print-actually-trumps-digital-in-the-attention-economy#5952 NYT: print edition will be around for at least 20 years http://www.printpower.eu/UK/NYT-print-edition-will-be-around-for-at-least-20-years Sat, 25 Jan 2014 12:37:08 +0000 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/NYT-print-edition-will-be-around-for-at-least-20-years#5531 Higher brand recall when ad read on paper? http://www.printpower.eu/UK/Higher-brand-recall-when-ad-read-on-paper Sat, 25 Jan 2014 12:28:56 +0000 info@printpower.eu(Print Power ) <p><span style="color:#333333">Scientific American recently published an overview of research on the difference in learning from paper and screens. On the basis of a large number of studies it appears that when it comes to intensively reading long pieces of unembellished text, paper and ink still have an advantage.</span></p> http://www.printpower.eu/UK/Higher-brand-recall-when-ad-read-on-paper#5530 Research: magazine ads drive over 35% readers to website http://www.printpower.eu/UK/Research-magazine-ads-drive-over-35-readers-to-website Sat, 25 Jan 2014 12:10:01 +0000 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Research-magazine-ads-drive-over-35-readers-to-website#5529 David Aaker: high quality print experience offers "on-brand' context http://www.printpower.eu/UK/David-Aaker-high-quality-print-experience-offers-on-brand-context Tue, 21 Jan 2014 12:00:04 +0000 info@printpower.eu(Print Power ) <p><span style="color:#333333">David Aaker, the authority on brands, recently mentioned on his blog that &quot;the challenge for brands is to showcase the brand in a context that is on-brand and supporting its vision&quot;. His view is that &quot;print has a place in powerful brand expression&quot;.</span></p> <p><span style="color:#333333">Read below the full article that is called the Power of Print</span></p> http://www.printpower.eu/UK/David-Aaker-high-quality-print-experience-offers-on-brand-context#5528 Empire publishes a super-sized 'Megazine' http://www.printpower.eu/UK/Empire-publishes-a-super-sized-Megazine Sun, 19 Jan 2014 03:53:22 +0000 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Empire-publishes-a-super-sized-Megazine#5950 Metro's Steve Auckland: 'There's a lot of money to be made out of print' http://www.printpower.eu/UK/Metros-Steve-Auckland-Theres-a-lot-of-money-to-be-made-out-of-print Sun, 19 Jan 2014 03:47:31 +0000 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Metros-Steve-Auckland-Theres-a-lot-of-money-to-be-made-out-of-print#5948 How branded content is taking over magazine publishing Print http://www.printpower.eu/UK/How-branded-content-is-taking-over-magazine-publishing-Print Sun, 19 Jan 2014 03:47:30 +0000 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/How-branded-content-is-taking-over-magazine-publishing-Print#5949 Three successful characteristics of retailers' catalogues http://www.printpower.eu/UK/Three-successful-characteristics-of-retailers-catalogues Wed, 15 Jan 2014 11:55:23 +0000 info@printpower.eu(Print Power ) <p><span style="color:#333333">During a recent trip in Scandinavia I noticed that plenty of retailers use catalogues. They surely have no doubts about the effectiveness of this channel. Many shops pile the beautifully printed brochures in their shops. Bolia, a store selling Scandinavian design furniture, features a 158 pages catalogue. And obviously they mention their website on the cover of the catalogue.</span></p> http://www.printpower.eu/UK/Three-successful-characteristics-of-retailers-catalogues#5526 Striking newspaper campaign http://www.printpower.eu/UK/Striking-newspaper-campaign Fri, 15 Nov 2013 00:00:00 +0000 info@printpower.eu(Print Power ) <p><span style="color:#333333">The new print campaign for Cape Times features &quot;selfies&quot; from well-known events</span></p> http://www.printpower.eu/UK/Striking-newspaper-campaign#5525 The newsonomics of the surprisingly persistent appeal of newsprint http://www.printpower.eu/UK/The-newsonomics-of-the-surprisingly-persistent-appeal-of-newsprint Thu, 14 Nov 2013 11:10:57 +0000 info@printpower.eu(Print Power ) <p><span style="color:#333333">Tonnage. The word speaks to a different age of news media when ink, bought by barrel, and newsprint, bought by the ton, ruled. Newspapers &mdash; in print &mdash; still go out to some 40 million-plus Americans and as many as 1.4 billion worldwide. We usually focus on the news part of the newspaper business, of course, but it&rsquo;s worth taking a few minutes to track the once-in-a-lifetime transformation to which we are all incredulous witnesses.</span></p> http://www.printpower.eu/UK/The-newsonomics-of-the-surprisingly-persistent-appeal-of-newsprint#5327 Sensory marketing on agenda of marketers http://www.printpower.eu/UK/Sensory-marketing-on-agenda-of-marketers Tue, 12 Nov 2013 10:43:50 +0000 info@printpower.eu(Print Power ) <p><span style="color:#333333">&quot;Thinking &nbsp;about your brands in terms of pictures, not just words, is really powerful, but why wouldn&rsquo;t you use all the senses? Three-dimensional marketing is about a more holistic view of what your brand stands for and is about.&rdquo;&nbsp;That is the view of Diageo global brand director for single malt whiskies Nik Keane. The company is purposefully moving towards creating sensory &lsquo;worlds&rsquo; for its brands, rather than simply using words to describe them in communications.</span></p> http://www.printpower.eu/UK/Sensory-marketing-on-agenda-of-marketers#5318 Global Ad Spend Increases 2.8%, led by Latin America and Asia Pacific http://www.printpower.eu/UK/Global-Ad-Spend-Increases-28-led-by-Latin-America-and-Asia-Pacific Tue, 22 Oct 2013 10:30:24 +0100 info@printpower.eu(Print Power ) <p><span style="color:#333333">Marketers continue to gradually increase their global ad spending, as expenditures grew 3.5 percent in the second quarter of 2013 and 2.8 percent on a year-over-year basis for the January-June periods of 2013 and 2012, according to Nielsen&rsquo;s quarterly Global AdView Pulse report.</span></p> http://www.printpower.eu/UK/Global-Ad-Spend-Increases-28-led-by-Latin-America-and-Asia-Pacific#5317 Magazine advertising adds at least 70% to RROI FMCG campaigns http://www.printpower.eu/UK/Magazine-advertising-adds-at-least-70-to-RROI-FMCG-campaigns Wed, 18 Sep 2013 10:29:47 +0100 info@printpower.eu(Print Power ) <p><span style="color:#333333">BrandScience, an Omnicom company, concludes from an analysis of almost 500 advertising cases in Europe that including magazine advertising in the media mix for FMCG brands improves the RROI (Revenue Return On Investment) with at least 70%.</span></p> http://www.printpower.eu/UK/Magazine-advertising-adds-at-least-70-to-RROI-FMCG-campaigns#5316 The Page magazine launched at Cannes Lions http://www.printpower.eu/UK/The-Page-magazine-launched-at-Cannes-Lions Thu, 20 Jun 2013 10:28:55 +0100 info@printpower.eu(Print Power ) <p><span style="color:#333333">The Page is a new international magazine presenting a view on advertising in print media. The first issue of The Page is dedicated to creativity in advertising in newspapers, magazines and direct mail.</span></p> http://www.printpower.eu/UK/The-Page-magazine-launched-at-Cannes-Lions#5315 Reader engagement print 20 times that of digital devices http://www.printpower.eu/UK/Reader-engagement-print-20-times-that-of-digital-devices Wed, 19 Jun 2013 10:27:39 +0100 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Reader-engagement-print-20-times-that-of-digital-devices#5314 Print attracting customers for online business http://www.printpower.eu/UK/Print-attracting-customers-for-online-business Mon, 04 Mar 2013 10:26:58 +0000 info@printpower.eu(Print Power ) <p><span style="color:#333333">Print advertising has an important impact on online sales. A survey recently published in Sloan Review showed the impact of print advertisements on the online sales of Diapers.com. For many online retailers acquiring targeted customers is still a difficult task. Some of them use pop-up stores, kiosks or partnerships with well-know retailers to gain street visibility.</span></p> http://www.printpower.eu/UK/Print-attracting-customers-for-online-business#5313 Consumers trust advertising in print media more than other media http://www.printpower.eu/UK/Consumers-trust-advertising-in-print-media-more-than-other-media-Print Mon, 04 Mar 2013 10:26:25 +0000 info@printpower.eu(Print Power ) <p><span style="color:#333333">Despite important changes in media consumption in recent years, consumers continue to have most trust in advertising in magazines and newspapers. It seems the power of the printed word still rings true and has great value when evaluating advertising. When asked how much trust they attach to advertising in the various media, consumers gave magazines and newspapers a score of 63%, TV 41% and Internet 25%. What&rsquo;s interesting is that so-called traditional media such as direct mail and catalogues also outscore social media and the Internet respectively.</span></p> http://www.printpower.eu/UK/Consumers-trust-advertising-in-print-media-more-than-other-media-Print#5312 Print Power partners with Global Marketer Conference (WFA) http://www.printpower.eu/UK/Print-Power-partners-with-Global-Marketer-Conference-WFA Mon, 04 Mar 2013 10:25:45 +0000 info@printpower.eu(Print Power ) <p><span style="color:#333333">Print Power is partner of the Global Marketing Week (March 4- 8), organized by the World Federation of Advertisers (WFA) in Brussels.</span></p> http://www.printpower.eu/UK/Print-Power-partners-with-Global-Marketer-Conference-WFA#5311 Nielsen Global AdView: global ad spend sees a boost in Q3 of +4.3% Print http://www.printpower.eu/UK/Nielsen-Global-AdView Mon, 04 Feb 2013 10:24:56 +0000 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Nielsen-Global-AdView#5310 Boston Consulting:Transforming Print Media http://www.printpower.eu/UK/Boston-ConsultingTransforming-Print-Media Sat, 12 Jan 2013 10:24:03 +0000 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Boston-ConsultingTransforming-Print-Media#5309 Newspapers keep consumer's and advertiser's attention http://www.printpower.eu/UK/Newspapers-keep-consumers-and-advertisers-attention Sat, 12 Jan 2013 10:22:16 +0000 info@printpower.eu(Print Power ) http://www.printpower.eu/UK/Newspapers-keep-consumers-and-advertisers-attention#5308 Character Count Test http://www.printpower.eu/UK/Character-Count-Test Fri, 22 Jun 2012 10:03:28 +0100 info@printpower.eu(Greg Selfe) <p>Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam venenatis fringilla massa. Aliquam dignissim euismod mi, vitae venenatis risus faucibus ac. Praesent ut massa id dolor egestas gravida ut in erat. Nulla ut consectetur nulla. Etiam enim dui, laoreet sit amet ultricies et, scelerisque et nulla. Aliquam efficitur, dolor eget auctor hendrerit, mauris enim auctor felis, eget finibus enim tellus quis lacus. Donec at rutrum elit. Suspendisse maximus turpis orci, vel malesuada justo molestie at. Donec ultrices tortor sit amet nibh consectetur semper. Donec quam diam, aliquet vitae tincidunt a, venenatis ut velit. Quisque erat est, suscipit non felis eu, tempor lacinia diam. Integer luctus mauris mi, ut tincidunt ex facilisis ac. Aenean tincidunt rutrum ex gravida eleifend.</p> http://www.printpower.eu/UK/Character-Count-Test#7889