According to Dom:
In an age where the cultural narrative is that digital is the default best option, marketers are unconsciously biased away from print as a traditional and perhaps irrelevant media.
A media that is slow and impersonal in an era of fast and impersonal.
A media that is out of time, and out of step with the times.
Yet that’s a big oversight.
In a culture of shallow opinions, print provides deeper food for thought.
At a time when digital diets have become an echo-chamber of sameness, print is a balanced diet of diverse opinion.
In an age where the stream of consciousness pervades, print provides quality, edited moments that matter.