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12 . 04 . 18

#:)@*! the buzzwords, get the facts

Words by: Print Power
Print media is a trusted, creative and proven way to cut through the #:)@*! and amplify the effectiveness of your overall campaign. Pedro, our outspoken avian media analyst, says so…
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ROI, KPI, CPL, CPC? What a load of old...

Pedro reckons: Effectiveness acronyms are the work of the Devil! If you want actual results, take out a newspaper ad.

Snackable content? What a load of old...

Pedro reckons: “Humanisation” is an insult to parrots. Consider the tactility of print or you’re touched in the head.

Social proofing? What a load of old...

Pedro reckons: If you drift off during this film, it just proves my point: print ads get more attention than digital media.

Hygiene content? What a load of old...

Pedro reckons: Believe everything you read. In print, anyway. Plenty of others do. Don’t trust me? I’ll put it in a damn magazine then…

The outtakes...

Pedro reckons: I’m not a diva!

Want to know more about how print media boosts overall campaign effectiveness? Check out our infographic.