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20 . 06 . 18

Like Panini World Cup stickers… but better

Words by: Print Power
Here’s a cool World Cup 2018 sticker collection for discerning football fans that doesn’t look like a who’s who of the FBI’s most wanted…
Tschutti Heftli stickers.jpg

Tschutti Heftli’s alternative collection injects a dose of charm and humour into a hugely popular format: World Cup stickers.

Created by a group of artist pals back in 2006 as an antidote to the more mainstream Panini series ‘mugshots’, the project has grown from a minnow run of 100,000 to a galáctico-esque 7.5 million.

Because – amid the ever-changing, ever-evolving world of football coverage – stickers, it seems, actually stick.

So take a break from the minute-by-minute match reports, cheeky memes and highlight reels. These are images you’ll not want to lose in your Instagram feed.

The artists tell us why…

Ronny Heimann


“I tried to emphasise team spirit in my illustrations. None of the players look at the viewer – as seen in the Panini album. They look out of the sticker, communicate with each other, gesticulate or shout at each other. Football isn’t all intense emotions and goals.

“Almost all of us have collected football stickers as children. The appeal is partly nostalgic. But you mustn’t forget the social component: you meet with friends, you exchange missing pictures and it’s incredibly satisfying when you fill a page (even for an adult).

“Printed images have that advantage over digital media. You can touch, feel, even smell them! There’s no comparison between a well-designed book on the coffee table and a PDF on a hard drive.”

Neil Stubbings


Gareth Southgate


Raheem Sterling

“Past illustrations published in Tschutti Heftli were mostly either hand drawn, ‘graphic-designy’ or illustrated. I wanted to do something different.

“Being an animation artist, my images mostly exist as a digital file only. There are no physical copies on celluloid anymore, which is a shame. And in a digital age, it’s even more special to have something that you can touch.

“The fact that these stickers can’t disappear into thin air like an image on a broken hard drive makes them seem somehow more important. The fact that they can exist without electricity, without the help of an electronic ‘thingamajig’, means something.”

Patrick Graf

Patrick Graf 1.jpg
Patrick Graf 2.jpg

“In animation, you reduce the details as much as possible. Whereas in print, it’s the details that really matter.

“For these images, I mainly watched interviews – watching a person talk teaches you a lot about their facial expressions and typical ticks.

“A digital sticker album has a certain appeal, but lacks that charm. Think about the distance between a picture and person. It’s a completely different experience approaching a picture in print as opposed to on a screen. I realise that makes me sound like an art historian (yawn), but it’s something I notice in myself.

“It’s all about holding stickers in your hands. That process of physically sticking them in a book. Online just doesn’t cut it.”