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24 . 04 . 18

Preview: D&AD Festival 2018

Words by: Print Power
Where will print figure in the three-day (24-26th April) spectacular that this year addresses how creativity shapes culture? We have some quick thoughts…
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Typography: Shaping Language

Independent font foundry Dalton Maag, which takes on custom type projects from all over the world (Rio 2016, Google, Amazon), will host a printing masterclass. Festival goers can try their hand at their own typeface and celebrate a seriously old-school art form.


Trevor Eld, chief creative officer at The Fader magazine

Trevor, who before The Fader was executive creative director at ad agency R/GA NY, asks if we really want to be the generation whose calling card is "do it for the 'gram?". In his talk, he’ll share his thoughts on how creatives can enrich culture – with design experiences that connect with the world and those around us. In a post-print NME world, here’s one music magazine creative wielding some serious influence.


magCulture shop

The Mecca of the indie mag scene will be setting up shop with over 450 of the best publications from around the world. Expect some obscure names on show.

Mimetics from The Mill

Four gesturally responsive robots get creative as they whizz around a massive paper canvas to create artistic masterpieces of their own making. New and old media combine gloriously.

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