Google “bees + ecosystem” and you’ll discover some fascinating trivia, like: bees are responsible for one out of every three bites of food we eat.
Whether you believe those claims is up to you – but the fact is, bees are a crucial part of life’s fragile balance.
So, the idea that, due to industrialisation and urban development, they now have to fly much further to deliver pollination services worth an estimated $150bn to the world economy is alarming – and an issue that had special significance for Polish shop, Saatchi & Saatchi IS Warsaw.
“Almost all the people in our agency know at least one beekeeper who has lost hives,” says Tomasz Bujok, senior art director. “We simply decided to offer our help.”
But how do you face up to one of the world’s biggest problems, asks Bujok rhetorically? “By using one of the world’s most common materials – paper.”
Enter Bee Saving Paper – made of innovative, biodegradable material that acts as a kind of energy drink for bees.