In a recent article written by Sir Martin Sorrell and titled “The Press needs (and deserves) all the friends it can get” he shows to be a strong believer of newspapers. The article builds on the idea that today, despite the various pressures on the printed news business, there are still numerous opportunities.
He points at perceived and real flaws in the digital media ecosystem that might be a potential source of competitive advantage of newspapers. Here you’ll read the essential part of the article complemented with examples and facts.
The article lists four opportunities.
1. Increased appetite for traditional, reliable news providers
“Facebook, Google, Twitter and others face accusations of giving a platform to hatred and fake news or even swinging elections. In the meantime, both The New York Times and The Wall Street Journal have increased their subscription numbers in the recent months.”
The EuroBarometer, a study done by the EU in 28 countries, reveals some interesting facts about trust in media. The graph below shows the evolution of trust in various media. Radio and television score highest for EU citizens and both remain relatively stable within a certain bandwidth. The written press (newspapers and magazines) show a stable increase in trust, after a dip in 2012 there is a continuous increase.
Trust levels per country are quite different, the UK scores are the lowest of the five major EU countries with only 21% of the citizens trusting the press. France and Spain (46%), Italy (47%) and Germany with 56% complete the picture. The details for Germany proof the local increase in this country with continued high newspaper readership.