We’ve written a number of times about the effectiveness of triggering multiple senses in for example a mailing. In Germany, the second edition of a book dedicated to the use and effectiveness of the ‘haptic’ effect was recently published.
WAM Interactive Information Inc. is a one-stop shop for 1:1 communications in digital and print media, conceiving and executing marketing campaigns that gain traction. WAM Interactive built its own system for delivering affordable 1:1 micro-marketing campaigns, then used it to develop its own business in targeted vertical markets. The results included sustained interest from ready-to-commit prospects and a wealth of success stories among WAM customers who now use its KiTS (Keep-in-Touch) customer relationship management system.Read More »
Tiffanie Darke, Director of News UK’s creative agency
Tiffanie Darke, explains the importance of measuring the ROI of branded print content.
Aster DM healthcare
The book you can cook
Wired magazine uses metallic board treatment for premium look
S & Team wine brochure
Don't text and drive
Get the respect you deserve
Nivea night care cream
Why is print profitable?
Skittles gives up its rainbow in honour of London Pride
Mercedes lane discipline
Ikea's fun family tree
World Alzheimers Day
PASSOP’s Provocative Publication
A resurgence in vinyl
Condor: "Don't Let Sensitive Teeth Make You Suffer"
40,000 Years of London’s History- Made Entirely of Paper
Mitsubishi Motors: Big Sales, Prices 'Slashed'