Multi-sensory marketing might increase sales by 29%

Multi-sensory marketing might increase sales by 29%

Finally we have convincing proof of the power of sensory marketing. We’ve referred to the importance of sensory marketing a number of times. Often we showed nice examples of how brands and agencies came up with campaigns that triggered smelling, listening, tasting or touching advertising. Recently PHD, Newsworks and UCL presented facts abo...


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Case Studies

How World Charity got consumers to act through print

How World Charity got consumers to act through print

The Metro, a leading London free newspaper used print to raise awareness for ‘World Cancer Day’ demonstrating how newspapers can be used to create powerful and well populated campaign.

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Thought Leaders

Jamie Cullum

Jamie Cullum 

Jazz-Pop singer songwriter

Jamie Cullum doesn't really need an introduction as the English jazz-pop singer songwriter is know across the world. He also launched the Eighty-Eight magazine for the adventurous thinker.  

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