Unilever USA: “You’ve made print very relevant for us”

Unilever USA: “You’ve made print very relevant for us”

This is what Rob Candelino mentioned during the American Magazine Media 360 Conference recently. His remark fits into what looks like a positive evolution of magazine audience in the USA. The latest figures about audience show an increase in readership. When zooming-in on the most important US t...


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Case Studies

Ambient print advertising....boosting direct mail subscriptions

Ambient print advertising....boosting direct mail subscriptions

The task of the Volkswagen's campaign was to promote BlueMotion models, positioning them as exceptionally economical and environmentally friendly in comparison to other cars. To deliver the point straight home, the advertising agency decided to make a clear relation to the cost of fuel and savings made when driving VW BlueMotion..

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Print In The Mix

There’s no doubt that the world today is defined by information. Whether it’s news, opinions, interviews or advertising, written, spoken or in filmed, it’s information (and marketing content) that provides the direction and structure to our lives.

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