You may think the average millennial is glued to their smartphone, but they are just as likely to be reading a print magazine or newspaper. And when it comes to marketing, they still love the printed page.
Article taken from Print Power Magazine Issue 13
Author: Rebecca Waller-Davies
The Advantage Travel Partnership is the UK’s largest independent travel agent group. Members of the consortia are independently owned but as a collective produce over £3bn of travel sales each year. A core benefit of membership is the marketing support and communication programmes that The Advantage Travel Partnership provides to help independent agencies attract and retain customers and build their brand.Read More »
Head of Media, Lidl UK
Lidl has been rapidly expanding across Europe, with an impressive 7.5% UK sales growth over the past year. And key to that growth, is print, says Sam Gaunt, Head of Media, Lidl.
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