On your way to Sao Paulo with your personal in-flight mag

On your way to Sao Paulo with your personal in-flight mag

We're seeing a lot more personalised products the last couple of years. Probably the best remembered is the Coca-Cola bottle with your name on the sleeve. We all have magazines that carry our name on the cover or inside cover. Personalisation works, we're surprised and engaged.


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Case Studies

Kellogg’s launches All-Bran Golden Crunch with a cereal doordrop

Kellogg’s launches All-Bran Golden Crunch with a cereal doordrop

Kellogg’s All-Bran Golden Crunch launched to a fanfare of TV, digital, PR and outdoor. Core to the campaign was driving taste reappraisal through an innovative sampling doordrop. Kellogg’s was eager to ensure the product would be offered to genuine hand-raisers, to avoid wastage and maximise engagement among the target demographic.

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Thought Leaders

Rafael Alférez

Marketing Director BMW Spain

Rafael explains how print continues to play an important role in BMW's brand strategy... Read More »