Digital growth continues but Sir Martin Sorrell is concerned

Digital growth continues but Sir Martin Sorrell is concerned

The latest estimates from ZentithOptimedia and Group M show a global growth of advertising expenditures of 4.4 per cent, resulting in a total of $539 billion advertising spend. Group M shows that 99% of this growth comes from increased internet spend. Internet will represent 31% of total expenditures in 2016.


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Case Studies

John Lewis glossy magazine drives customer engagement

John Lewis glossy magazine drives customer engagement

John Lewis takes great pride in its first-class customer service, whose success lies within the brand’s ability to pre-empt and deliver against customers’ needs. To remind customers of the variety of products available, as well as give a flavour of the not yet explored departments, the department store launched a free newsstand worthy customer magazine, which now counts fourteen successful issues.                                                   

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Thought Leaders

Tim Milne of Design agency Artomatic

Tim Milne discusses tangible materials and how the irreversible act of putting ink on paper shapes our relationship to the messages they carry.

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