Unilever USA: “You’ve made print very relevant for us”

Unilever USA: “You’ve made print very relevant for us”

This is what Rob Candelino mentioned during the American Magazine Media 360 Conference recently. His remark fits into what looks like a positive evolution of magazine audience in the USA. The latest figures about audience show an increase in readership. When zooming-in on the most important US t...


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Case Studies

Print's The Call To Action Media

Print's The Call To Action Media

“Print is a very strong call-to-action medium. You run a print ad and can get people to act on it”

You could have the greatest print creative in the world, but without the support of a media planner, it would forever languish in the ‘tbc’ pile. So what exactly do media planners do? What are their thoughts on print? And where do they see its future? We gather five of Europe’s leading planners to explain all…

In this article which first appered in Print Power Magazine Issue 8 Autum 2014. David Benady explores the thoughts of media planners about the role of print

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Thought Leaders

Explore the world of big data and its value in print marketing with Clive Humby, co-founder of dunnhumby, before discovering why international jazz star and magazine publisher Jamie Cullum turned to print to get closer to his fans..

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