As millennials and post-millennials spend ever more time on their smartphones, does the answer to engaging them actually lie in print media? Conventional wisdom dictates that marketers should target these demographics in the digital space – yet, actually, the doorstop (ideally with a digital call to action) is better.
In Japan, the name Kit Kat sounds similar to the Japanese phrase "Kitto Katsu", which means "will surely win". The brand had been thought of for many years as a good luck charm for students preparing for exams. They were often given to students by family, friends and teachers.
Examinations were not about competing with others but about the students facing themselves. Kit Kat wanted the students to know that while they were dealing with anxiety and pressure, they did not have to feel completely alone.
Global Executive Director, Ogilvy UK
Gerry Human, discusses the resurgence of creativity and the value of print advertising
“Instagram aesthetic” in print
Time is running out for ancient woodland
Kevin the carrot
Cook this page
How to get away with murder...
Hellmann’s celebrates the first people to eat “tentacled brain sacs”
Paris to Berlin with one tank
Kobe's Rules Book
OgilvyOne paper pixels!
You can only read this outside!
Sushi delivery in a magazine!
These shoes are lighter than a newspaper!
Facebook is dealing out info through a pack of cards!
Pick it out with Oral-B!
This charges everything!
Next time...Bring a McGuigan!
Election by Atomic London