Vogue taps into the fashion for smart technology

Vogue taps into the fashion for smart technology

Magazines such as Vogue and Forbes and newspapers including The New York Times are experimenting with bridging the divide between print and digital to create customer experiences that are better than the sum of their parts – and point the way for a paper renaissance. 


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Case Studies

Kit Kat mail hologram

Kit Kat mail hologram

In Japan, the name Kit Kat sounds similar to the Japanese phrase "Kitto Katsu", which means "will surely win". The brand had been thought of for many years as a good luck charm for students preparing for exams. They were often given to students by family, friends and teachers. 
Examinations were not about competing with others but about the students facing themselves. Kit Kat wanted the students to know that while they were dealing with anxiety and pressure, they did not have to feel completely alone.

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Thought Leaders

Gerry Human

Global Executive Director, Ogilvy UK

Gerry Human, discusses the resurgence of creativity and the value of print advertising

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