The tacit effect of “touch and feel” came to the fore at the FIPP World Congress held in London this week. One of the key themes of the conference was how the tangible nature of a physical product evokes trust, emotional responses and more.
In Japan, the name Kit Kat sounds similar to the Japanese phrase "Kitto Katsu", which means "will surely win". The brand had been thought of for many years as a good luck charm for students preparing for exams. They were often given to students by family, friends and teachers.
Examinations were not about competing with others but about the students facing themselves. Kit Kat wanted the students to know that while they were dealing with anxiety and pressure, they did not have to feel completely alone.
Global Executive Director, Ogilvy UK
Gerry Human, discusses the resurgence of creativity and the value of print advertising
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These shoes are lighter than a newspaper!
Facebook is dealing out info through a pack of cards!
Pick it out with Oral-B!
This charges everything!
Next time...Bring a McGuigan!
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LEGO nails it!
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IKEA human catalogue
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