Digital growth continues but Sir Martin Sorrell is concerned

Digital growth continues but Sir Martin Sorrell is concerned

The latest estimates from ZentithOptimedia and Group M show a global growth of advertising expenditures of 4.4 per cent, resulting in a total of $539 billion advertising spend. Group M shows that 99% of this growth comes from increased internet spend. Internet will represent 31% of total expenditures in 2016.


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Case Studies

Lloyds impressive DM draws an ROI of £59 for every £1

Lloyds impressive DM draws an ROI of £59 for every £1

Businesses that turnover between £1 million and £25 million a year have little time for extra admin, meaning just 4% of companies switch banks annually. And SMEs think banks are all the same – so even when they get a raw deal they tend to stay with ‘the devil they know’.

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Thought Leaders

Tim Milne of Design agency Artomatic

Tim Milne discusses tangible materials and how the irreversible act of putting ink on paper shapes our relationship to the messages they carry.

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