Direct mail remains in the top of channels used by advertisers, in Germany the number of companies using direct mail increased with 2.5% in 2015. Postal operators now offer smart software to re-target unknown website visitors with a printed mailing. Is this the missing link in integrated online and offline communication?
What3words were introduced to tackle the issue that faced 75% of the world’s population (4 billion people); that they were victims of unreliable addressing systems. Consequently, poor addressing costs businesses billions of dollars and hampers the growth and development of entire nations.
So, by dividing the world into 3 metres squared, and allocating each square with a unique combination of 3 words providing a precise and incredibly simple way to talk about location. Subsequently, it means everyone everywhere now has an address!
What3Words aimed to tell postmasters in 10 key African markets about the simple solution they offered.Read More »
CEO of Time Inc. UK
Marcus Rich discusses why print is the perfect medium for engagement and impact especially in regards to native advertising.
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