30% higher effectiveness of mail explained

30% higher effectiveness of mail explained

We’ve written a number of times about the effectiveness of triggering multiple senses in for example a mailing. In Germany, the second edition of a book dedicated to the use and effectiveness of the ‘haptic’ effect was recently published.


Read More »

Case Studies

WAM Self-Promotion Campaign Drives 13.5% Growth in Target Verticals

WAM Self-Promotion Campaign Drives 13.5% Growth in Target Verticals

WAM Interactive Information Inc. is a one-stop shop for 1:1 communications in digital and print media, conceiving and executing marketing campaigns that gain traction. WAM Interactive built its own system for delivering affordable 1:1 micro-marketing campaigns, then used it to develop its own business in targeted vertical markets. The results included sustained interest from ready-to-commit prospects and a wealth of success stories among WAM customers who now use its KiTS (Keep-in-Touch) customer relationship management system.

Read More »

See More Case Studies »

Thought Leaders

Tiffanie Darke, Director of News UK’s creative agency

Tiffanie Darke, explains the importance of measuring the ROI of branded print content.

Read More »