![[del.icio.us]](http://www.printpower.eu/wp-content/plugins/bookmarkify/delicious.png)
![[Digg]](http://www.printpower.eu/wp-content/plugins/bookmarkify/digg.png)
![[Facebook]](http://www.printpower.eu/wp-content/plugins/bookmarkify/facebook.png)
![[LinkedIn]](http://www.printpower.eu/wp-content/plugins/bookmarkify/linkedin.png)
![[Twitter]](http://www.printpower.eu/wp-content/plugins/bookmarkify/twitter.png)
|
January 13th, 2010 |
Beautiful paper animation |
|
| by print power | |
 |
|
January 13th, 2010 |
Microsoft research: superior role of newspapers for retailers |
||
|
Top level research shows once again that print advertising is twice as effective as television advertising. The study, conducted by Microsoft in the UK, indicates that every ₤1 spent on print advertising yields ₤5 in revenue. This compares with returns of ₤2,15 for television and ₤3,44 for online advertising. Microsoft conducted the research among 26 leading UK retailers, of which 24 are among the top 100 UK companies in terms of media spend. The list includes large clothing stores, big grocery retailers, fashion retailers and department stores. On the basis of the research, Microsoft proposes that retailers increase their print and online budgets by 10% and decrease their TV budget by the same amount.
It is interesting to note that both pieces of research were made independently outside of the print industry – the first survey was done by Microsoft and the Brand Science study was commissioned by the Outdoor Advertising Association. Print advertising boosts retailers business, whether as a solo medium or, even better, in conjunction with other media.
|
||
| by print power | ||
|
|
December 31st, 2009 |
|
|
| by print power | |
|
|
November 16th, 2009 |
Strong pro-Print campaign in UK |
|
|
The Newspaper Marketing Agency in the UK launched a new campaign to promote the newspapers as a medium to support brands. The campaign, with striking visuals, consists of five themes; newspapers deliver interest, portability, immersed and engaged consumers, targeting and immediacy and mass reach. The campaign focuses on the effectiveness of newspaper advertising by referring to the power of the written word, as newspapers make their readers laugh, cry and rage. In the UK 23 million spend 40 minutes a day for a weekday newspaper that brings not just news but also reflects the range of readers interest from finance to fashion.
View more documents from Ulbe Jelluma.
|
|
| by print power | |
 |
|
November 16th, 2009 |
Advertisers spend 45-50 % of advertising and communication budget on DM |
||
|
These figures are part of a comprehensive study of the International Post Corporation (IPC), covering Belgium, France, the Netherlands, Sweden, the UK and the USA. The survey includes quantitative, qualitative and desk research among advertisers in various sectors (manufacturing, service, trade, finance and public sectors.) Read more ›
|
||
| by print power | ||
 |
|
October 14th, 2009 |
Print advertising biggest boost to sales of retailers and financial services |
||
|
Research Read more ›
|
||
| by print power | ||
 |
|
October 14th, 2009 |
Individualised Newspaper per Nov. 16 |
||
|
Finally the personalisation comes to the newspaper industry; at Ifra Océ launches Niiu a new generation newspaper. Maybe we should call this the Newspaper 2.0 as it is centered around the (potential) consumer interests. Consumers can select from a selection of German and international newspapers and websites news items of their interest. These will be included in a 24 -page digitally printed newspaper from Monday to Saturday and available for €1,20 (students).The Berlin-based start-up company, that works together with Océ, InterTi and PreVion to produce the newspaper, addresses primarily young people, students, the so-called digital generation. Not only a very interesting audience for the traditional newspaper titles, but also for advertisers. Niiu offers many possibilities for personalised advertisements as selection is possible on gender, age and for example faculty of the student. The first Niiu is launched on November 16, we will all be watching this new development closely. In the meantime Océ mentions that it is already negotiating with UK publishers. (Picture from Ifra-Expo 2009)
|
||
| by print power | ||
 |
|
October 13th, 2009 |
New Handbook on Magazines and the Environment. |
||
|
Read more ›
|
||
| by print power | ||
|
|
September 16th, 2009 |
Forest Products Annual Market Review |
|
|
Here is an interesting and outstanding report that FAO just released in collaboration with the UNECE (United Nations Economic Commission for Europe) Timber Committee (www.unece.org/timber), where it is clearly stated that forest products industries are key players in the climate-change mitigation. It is a useful and supportive document to the paper industry.
|
|
| by print power | |
|
|
September 11th, 2009 |
Prima Trend Track Seminar |
|
|
At the PRIMA TTS in Copenhagen on 7 September 2009 Christian Linnelyst of SAS presented the 3rd largest Scandinavian advertiser’s view on today’s media mix. In Scandinavian Airlines System traditional measurement criteria such as brand recognition and brand preference have now been largely replaced by a sophisticated sales modelling system linking advertisement spending to actual ticket sales. Read more ›
|
|
| by print power | |
Complete Agenda
