Why Marketers Should Target Millennials on the Doorstep

Why Marketers Should Target Millennials on the Doorstep

As millennials and post-millennials spend ever more time on their smartphones, does the answer to engaging them actually lie in print media? Conventional wisdom dictates that marketers should target these demographics in the digital space – yet, actually, the doorstop (ideally with a digital call to action) is better. 


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Case Studies

Kit Kat mail hologram

Kit Kat mail hologram

In Japan, the name Kit Kat sounds similar to the Japanese phrase "Kitto Katsu", which means "will surely win". The brand had been thought of for many years as a good luck charm for students preparing for exams. They were often given to students by family, friends and teachers. 
Examinations were not about competing with others but about the students facing themselves. Kit Kat wanted the students to know that while they were dealing with anxiety and pressure, they did not have to feel completely alone.

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Thought Leaders

Gerry Human

Global Executive Director, Ogilvy UK

Gerry Human, discusses the resurgence of creativity and the value of print advertising

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