InfoTrends: 47% of Gen Y visit store with catalogues

InfoTrends: 47% of Gen Y visit store with catalogues

Every new generation has its own characteristics. So do Millennials or Generation Y. They are born between early 1980s and 2000 and are perceived as the super connected among us, with large groups of friends on Facebook and connections on LinkedIn, raised in the Internet era and totally at ease with digital technology. 


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Case Studies

Harrisons Fund use online and print advertising to raise money

Harrisons Fund use online and print advertising to raise money

Harrison is an eight-year-old boy dying from a disease called Duchenne Muscular Dystrophy (DMD), which affects around one in 3,600 boys. Harrison’s Fund is a charity set up to raise money to fund the research that might buy him some time. Up against high-profile charities with big budgets, the organisation knew it needed to raise awareness of the plight of children with DMD in an innovative way. With one simple print advert, Harrison’s Fund managed to generate huge attention and debate around the world, as well as all-important donations.

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Thought Leaders

Joanna Manning-Cooper

Joanna Manning-Cooper

Director of Marketing, Rugby World Cup 2015

Although we have embraced digital media, we are big believers in print media and our ticket marketing campaign has involved print and outdoor advertising, particularly newspaper supplements in national and regional titles Read More »