The power of print at a glance…
- Brands and companies want to get on the sustainability bandwagon, but there’s a knowledge gap that’s opened up around it.
- Moving to digital is not always the sustainable answer. Every time you send an email, there’s a CO2 impact from the server used.
- There’s a ‘trilemma’ in sustainability or procurement – cost, functionality and quality and now, sustainability.
Director of Sustainability for HH Global Steve Lister says: ‘We used to have a dilemma in sustainability or procurement and that was cost versus functionality and quality. And it was easy to navigate this dilemma and pull those levers, because if you wanted less quality, the price would go down. But sustainability threw in a third one...
The Power of three
We call it the trilemma. You now have cost, you have functionality and quality. But now you have sustainability too. And all three of those are now pulling on each other. And that’s where the difficulties and the challenges lie. Because you can go and find a small, boutique, niche paper company that makes these beautiful fibres. But the costs are going to be higher, because they don’t make mass produced paper or mass-produced oil-based plastics. The challenge moving forward is, as we move away from mass produced pulp or pre pulp, how do these small niche producers get volume up and prices down? That’s a big challenge.
Schooled in sustainability
One thing we have noticed is that there’s a knowledge gap that’s opened up around sustainability. And that knowledge gap is now big. It’s a chasm. People want to get onto the sustainability bandwagon. And when you ask people, what do you want to do? What’s your goal? What’s your mission? Why do you want to do this? They don’t actually know.