‘…having a joined-up approach is going to be critical for the future of print advertising. The numbers suggest that the cross-media sale is central to the limited difference that exists between the growth of traditional and digital.’
Kevin Longhurst, Head of Magna Global for the EMEA region
Get illuminating insights like this and more in Print Power’s free to download Print Media Predictions 2023 e-booklet that brings you invaluable predictions from prestigious print media specialists like Kim Skjoldborg, professor and author of a new book on media planning, Steve Lister, sustainability director at HH Global and Sonoo Singh, advertising journalist and founder of Creative Salon
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