The C-Suite change makers
“‘There’s a positive shift happening within leading companies. A group of ‘pioneering’ CMOs could be the champions of print. And CEOs are validating marketing’s mission.’ ”
The fetishism of vanity metrics must stop now
“Advertising must deliver higher quality content that is not media biased”
Mail and the missing 99%
“We talk about the 1% who respond, but never the 99% who don’t”
Why people need print now more than ever
“Our society today, because it’s so digitally obsessed, has reduced the amount of tactile interactions we have with humans in a way that is starting to be pretty dangerous.”
Recasting print – a design perspective
“Print has become a more precious thing”
Effective marketing: it’s all in the mind
“People may tell you what they think, however they will act on how they feel”
No results