Effective marketing: it’s all in the mind
“People may tell you what they think, however they will act on how they feel”
Magnetic - Putting trust in context
“It’s the brand, not the platform, that impacts perceptions of trust.”
News media: Dig deeper or die
“Traditional news brands haven't shaken themselves out of old thinking! ”
A cure for the digital hangover
“It’s up to us to wake advertisers from the post-digital hangover and prove to them that some of the money has gone to the wrong places”
Mix it up, please!
“We’re all ‘drunk on digital”
Do touch!
“Print is haptic brain food”
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