

Jaap Biemans: Print will be the future of online

Marco Aarnink (Print.com) wants to increase the use of print by simplifying the process

Is this the smart paper for print advertising?
“We make the software that bridges the gap between paper and the digital world and that gives us insights into how the paper performs”

Pay attention to print!
“When people read print media, they attend to the ads for a far greater duration. So the quality of attention generated by print media shouldn’t be ignored”

Could performance metrics boost the case for print?
“‘The result is clear: print is much more efficient than web marketing in generating turnover.’ ”

Tapping into new magazine potential
“Concepts that have made programmatic advertising successful can now also be applied to print. ”
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