Exploring the advertising opportunities for print media
“Print enhances comprehension, retention, and overall engagement”
A brochure or catalogue can significantly increase consumers' buying decisions
“A brochure or catalogue can significantly increase consumers' buying decisions”
Print media will remain essential as it addresses the five senses
“Print media will remain essential as it addresses the five senses”
AI in media industry represents challenges and opportunities
“User behaviour is changing, but not as fast as marketers and digital evangelists tell us”
Print to stand out more strongly with digitalisation and AI
“As digitalisation continues to accelerate, and AI coming into the picture, we see opportunity for print to stand out more strongly as something real.”
"Printed products offer many advantages in digitalised world"
“"Printed products offer many advantages in digitalised world"”
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