Advertising more focused on media effectiveness
“Advertising spend will be increasingly focused on the effectiveness of the media”
I hope we’ll see business moving out of ‘survival mode’ and see opportunities and new avenues for profitable growth
“Brands that embrace personalisation are sharpening their competitive edge”
"More than 80 per cent of the conversations I'm having are about physical print"
“"More than 80 per cent of the conversations I'm having are about physical print"”
There is evidence that digital clutter might be driving brands to consider print
“There is evidence that digital clutter might be driving brands to consider print”
The delivery issue is the biggest problem that print has
“The delivery issue is the biggest problem that print has”
‘I don’t think that print has a fundamental problem of perception.’
“‘I don’t think that print has a fundamental problem of perception.’”
No results