“Concepts that have made programmatic advertising successful can now also be applied to print. ”

“Catalogues, in particular, give marketers more space for more products and, coupled with the fact that human beings like to browse tactile things, this means average order values are generally 15-20% higher than the average across digital acquisition channels.”

“"Newspapers still have mass market appeal and adverts placed amongst relevant content, can engage readers, raise brand awareness and drive sales.”

““At a cross-media congress I announced that print is the new yoga! Research had come out in the UK saying young people are going back to print because it helps them focus while online makes them dizzy and it’s not satisfying. My message was it’s time to slow down, and paper is the new yoga because it helps you slow down.” ”

“‘There’s a positive shift happening within leading companies. A group of ‘pioneering’ CMOs could be the champions of print. And CEOs are validating marketing’s mission.’ ”