Pay attention to print!
“When people read print media, they attend to the ads for a far greater duration. So the quality of attention generated by print media shouldn’t be ignored”
Could performance metrics boost the case for print?
“‘The result is clear: print is much more efficient than web marketing in generating turnover.’ ”
Tapping into new magazine potential
“Concepts that have made programmatic advertising successful can now also be applied to print. ”
Direct Mail - Don't call it a resurgence
“Catalogues, in particular, give marketers more space for more products and, coupled with the fact that human beings like to browse tactile things, this means average order values are generally 15-20% higher than the average across digital acquisition channels.”
What we know about newspaper effectiveness
“"Newspapers still have mass market appeal and adverts placed amongst relevant content, can engage readers, raise brand awareness and drive sales.”
Find your flow
““At a cross-media congress I announced that print is the new yoga! Research had come out in the UK saying young people are going back to print because it helps them focus while online makes them dizzy and it’s not satisfying. My message was it’s time to slow down, and paper is the new yoga because it helps you slow down.” ”