Print has its place
With that in mind, because of digital printing’s flexibility and sustainability compared to traditional printing, I foresee its growth within the publishing, commercial and packaging sectors. But I think it’s crucial we avoid the cannibalization of traditional and volume printing, and see digital as a compliment to it.
With this increasing need for efficiency, I believe the digital OEMs should be talking directly to print media producers to find industrial solutions for a market with lower numbers and higher costs per copy. Paper producers in turn will have to respond to these inevitable trends by seeking a balance in cost, availability, industrialization, waste reduction and environmental impact – all in a way that’s compatible with ESG criteria.
Finally, I think that what were once the so-called special products (or paper specialities) will no longer be considered just niche. But rather, they’ll be versatile enough to adapt to customer demand, new trends and the sustainability expectations of today and tomorrow.
BURGO GROUP is a producer and distributor of graphic papers, containerboards and speciality papers and sells its products in more than 90 countries. With the sale of 2 million tonnes of paper in 2021, they’re a leading partner for those working in the graphics, printing, publishing and packaging sectors. They have 10 plants - nine in Italy and one in Belgium.
To know what the other 7 experts have to say about print's future, simply download the booklet Print Media Predictions 2023.