Experts
18 . 04 . 18

Back in fashion

Words by: Peter Howarth
In publishing, advertisers have been seduced by the allure of digital. But as Giorgio Armani and Donatella Versace explain to print veteran Peter Howarth, print with a genuine audience and an attitude will always have a place
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At a glance:

  • By realigning themselves as luxury goods, magazines can secure a firm foothold in advertisers’ budget plans.
  • Print titles need to understand their readers, create bold, unique content and avoid the celebrity trap. 
  • The demand for magazines remains – but they need to work harder for our attention to cut through the digital noise.
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