03 . 10 . 19

Print: channelling exclusivity

Words by: Print Power
Moet Hennessy’s Global Branding and Media Director Véronique Louise talks to Print Power and The Drum about why print is the perfect premium channel for luxury brands…

The power of print at a glance

  • Luxury brand stakeholders rate print as an important channel

  • A lot of luxury sector content is delivered in print as it offers credibility, quality and standout value

  • Image is important to the luxury sector, and print creatively excels at reputation-building