The Best use of Print winner was Department for Education with their campaign ‘Get into Teaching’. Recruiting more teachers was the main objective of the campaign that could benefit from the ‘Teaching Shapes Lives’ and ‘Every Lesson Shapes a Life’ campaigns.
A campaign was created to demonstrate how the influence of one teacher can cause a positive chain reaction that is passed on to peers, family, future family, future friends, and future colleagues, and to show how good teachers not only shape individual lives, but future communities.
The campaign consisted of celebrity influencer videos series across the four magazine brands (Cosmo, Elle, Men’s Health and Digital Spy) and distributed via IGTV (Instagram TV). The videos showed how teachers can have such a significant impact on people.