The condiments industry hasn’t had a shake up in a while, so when Sir Kensington’s entered the market they wanted to do everything they could to disrupt it with style. For too long accepted bland sauces have been accepted on the shelves and equally bland communications to accompany them.
Sir Kensington’s didn’t want to stand for that. They wanted to cut through the supermarket clutter and build a brand platform that people could personally connect with for life, not just for dinner.
Sandwich is written as a celebration of the often overlooked, but universally beloved culinary creation, the sandwich. It uses the humble sandwich as a springboard to explore the wider world of foodie culture – and the communities it brings together.
Each issue features a specific sandwich along with cultural reporting, photo essays, and interviews on the most surprising and creative corners of the food world at large. The first issue pays homage to the BLT, possibly the greatest sandwich of all time. It explores a new trend of female butchers, documents lettuce’s role in the race to colonise Mars, and looks at the – sometimes terrifying – role the tomato plays in movies. It also features a stunning photo essay on the community who cleans up after the annual La Tomatina food fight festival in Spain.