The ad appeared to reveal the title of the Rolling Stones new album with an announcement for a fictional glass repair business.
For the well-informed reader several cues pointed at the Rolling Stones.
The copy of the ad uses some well-known lines: "Our friendly team promises you satisfaction," it read. And "When you say gimme shelter we'll fix your shattered windows."
And the dot on the word Diamonds was also familiar.
The website and telephone number led to the launch event in the Hackney Empire, providing it eternal glory.