But newspaper An-Nahar decided to defend democracy. Together with agency BBDO Dubai, they stopped the press for the first time in 88 years. Instead, they ‘released’ the Elections Edition, a simple message displayed on an empty newsstand that declared the elections would happen, no matter what. Paper from the unprinted edition was sent to the government to print voting ballots, and readers could access an online edition via a QR code.
Grand Prix winner: Voting ballots instead of newspaper
The power of a simple printed page? The online edition was the highest read in the paper’s history and elections are scheduled to go ahead.
AGENCY: BBDO Dubai
BRAND: An-Nahar newspaper
CATEGORY: Print & Publishing/Publications: Commercial Publications
AWARD: Grand Prix