07 . 03 . 23

Brands should be looking to blended marketing campaigns

Words by: Ulbe Jelluma
What’s the future for print advertising? In Print Power’s exclusive new Print Media Predictions 2023 e-booklet, Sustainability Director, Global Brands & Retailers at HH Global Steve Lister says that moving to a digital-only advertising campaigns is not always a sustainable answer. And going forward, brands should be looking to blended marketing campaigns.

Want to know more? Steve’s interview is one of 8 illuminating insight pieces from leading experts in the world of publishing, printing, paper and print advertising. It’s packed with invaluable insider perspective from such prestigious names as Tyler Brûlé, editorial director of Monocle, Kevin Longhurst, head of media trading agency Magna (part of IPG), Neil Felton, CEO of FESPA, Kim Skjoldbord of University of Southern Denmark and Sonoo Singh, founder of Creative Salon.

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