The French group of regional newspapers (PQR) consists of 64 titles with over 32 mio readers of the print editions. The regional press’ strong point is obviously related to the value of proximity. Research shows that readers value the useful information the regional titles provide. They are providing service, support and are often the link between the public authorities and citizens. They are sometimes seen as the spokespersons for the inhabitants. This strong role has been translated into an increase in subscriptions this year and also in a strong demand from advertisers.
The commercial developed by the Paris-based agency Havas features the regional newspaper as a source of inspiration and the trigger to keep everyone engaged.